Schema: telephone

Use the Schema.org definition of LocalBusiness to improve the listing of your local store. This in-depth example shows you exactly how to manually mark up your location.

In-depth EducationalOrganization JSON-LD example wired into the Xoo universe as the Royal Institute of Medicine, Jane Xoo's alma mater, founded 1863 in Copenhagen. First XooCode example to explicitly teach schema.org subtype selection: why CollegeOrUniversity is a better choice than base Organization, and how to pick the right subtype for schools, hospitals, NGOs, and government bodies.

ContactPoint JSON-LD example with customer service and technical support entries, phone numbers, email, available languages, and hours. The contact structure that Organization and LocalBusiness use for reachability.

Restaurant JSON-LD example for a casual grill in downtown Dunmore. Covers servesCuisine, hasMenu with Menu/MenuSection/MenuItem hierarchy, acceptsReservations, priceRange, and the full LocalBusiness property set including address, geo, openingHours, and aggregateRating.

Hotel JSON-LD example for a boutique hotel in Dunmore hosting XooCon attendees. Covers starRating, amenityFeature with LocationFeatureSpecification, checkinTime/checkoutTime, numberOfRooms, petsAllowed, and the LodgingBusiness property set for hospitality search.

Dentist JSON-LD example for a dental practice in Dunmore. Covers medicalSpecialty, isAcceptingNewPatients, availableService with MedicalProcedure, insurance accepted via paymentAccepted, and the MedicalBusiness property set for healthcare local search.

TouristAttraction JSON-LD example for The Thunderdome, the Dunmore conference center that hosts XooCon. Covers touristType, availableLanguage, isAccessibleForFree, publicAccess, and how TouristAttraction differs from Place and LocalBusiness for landmarks and points of interest.

FinancialService JSON-LD example for a credit union in Dunmore. Covers feesAndCommissionsSpecification (the only property unique to FinancialService), the four subtypes (BankOrCreditUnion, InsuranceAgency, AccountingService, AutomatedTeller), and how to mark up a financial institution with LocalBusiness properties.

CafeOrCoffeeShop JSON-LD example for a coffee shop next to Xoo Code Shop Dunmore. Covers the FoodEstablishment inheritance (servesCuisine, hasMenu, acceptsReservations), how CafeOrCoffeeShop differs from Restaurant and Bakery, and practical LocalBusiness markup for a small cafe.

Store JSON-LD example using the BookStore subtype for a bookshop in Dunmore that stocks Jane Xoo's textbook. Covers how to choose among the 31 Store subtypes, the difference between Store and generic LocalBusiness, and practical retail markup with paymentAccepted and priceRange.

SportsActivityLocation JSON-LD example using the ExerciseGym subtype for a fitness center in Dunmore. Covers the 9 subtypes (ExerciseGym, GolfCourse, SkiResort, StadiumOrArena, etc.), amenityFeature for gym equipment, and how SportsActivityLocation differs from SportsOrganization.

EntertainmentBusiness JSON-LD example using the ArtGallery subtype for a gallery inside The Thunderdome. Covers the 7 subtypes (ArtGallery, Casino, NightClub, MovieTheater, AmusementPark, ComedyClub, AdultEntertainment) and how to mark up entertainment venues with LocalBusiness properties.

PlaceOfWorship JSON-LD example using the Church subtype for a parish in Dunmore. Covers the CivicStructure hierarchy (not LocalBusiness), the 5 subtypes (Church, Mosque, Synagogue, BuddhistTemple, HinduTemple), and Place-level properties without LocalBusiness fields like priceRange.

Park JSON-LD example for a community park in Dunmore. Covers the CivicStructure hierarchy, isAccessibleForFree, publicAccess, amenityFeature for park facilities, and how Park differs from TouristAttraction and NaturalFeature for green spaces.

Airport JSON-LD example for a fictional regional airport serving Dunmore. Covers iataCode and icaoCode (the only properties unique to Airport), the CivicStructure hierarchy, and how Airport differs from LocalBusiness for transportation hubs.

GovernmentOrganization JSON-LD example for the Borough of Dunmore municipal government. Covers areaServed for jurisdictional scope, department for sub-agencies, and how GovernmentOrganization pairs with GovernmentService for public services.

Airline JSON-LD example for a fictional Nordic airline serving Dunmore. Covers iataCode (shared with Airport), boardingPolicy with BoardingPolicyType enum, and how Airline markup feeds Google Flights and travel knowledge panels.

FoodEstablishmentReservation JSON-LD example for a dinner booking at The Dunmore Grill. Covers startTime, endTime, and partySize (the 3 properties unique to FoodEstablishmentReservation), plus how Gmail displays restaurant reservation cards.

LodgingReservation JSON-LD example for a hotel booking at Hotel Dunmore. Covers checkinTime, checkoutTime, lodgingUnitType, numAdults, numChildren, and lodgingUnitDescription (the 6 properties unique to LodgingReservation).

LodgingBusiness JSON-LD overview. LodgingBusiness is the parent type for Hotel, Motel, Hostel, and other accommodation businesses. For a complete example, see the Hotel page.

MedicalBusiness JSON-LD overview. MedicalBusiness is the parent type for Dentist, Physician, Optician, and other healthcare businesses. For a complete example, see the Dentist page.

StructuredValue JSON-LD example for the parent type behind GeoCoordinates, MonetaryAmount, QuantitativeValue, PropertyValue, ContactPoint, OpeningHoursSpecification, OfferShippingDetails, PostalAddress, and many more. Covers when structured objects beat free-text strings and how the StructuredValue family composes inside other types.

CivicStructure JSON-LD example for the Place subtype behind public buildings: town halls, concert halls, airports, museums, bridges, beaches, parks, stations, schools. Adds one direct property: openingHours.

StadiumOrArena JSON-LD stub. Dual-inherits from CivicStructure and SportsActivityLocation. No unique properties; the dual lineage gives it both civic-structure and sports-facility inherited properties.

MusicVenue JSON-LD stub. Direct CivicStructure subtype for concert halls, clubs, and other live-music venues. No unique properties.

MovieTheater JSON-LD stub. CivicStructure subtype for cinemas. Adds screenCount.

Museum JSON-LD stub. Direct CivicStructure subtype with no unique properties.

LiquorStore JSON-LD stub for shops selling wine, beer, whisky, and other spirits. Store subtype with no unique properties.

GroceryStore JSON-LD stub for supermarkets, bodegas, co-ops, and food-first retail shops. Store subtype with no unique properties.

AutoPartsStore JSON-LD stub for automotive-parts retailers. Direct Store subtype (with AutomotiveBusiness cross-inheritance) and no unique properties.

BikeStore JSON-LD stub for bicycle retailers. Direct Store subtype with no unique properties.

BookStore JSON-LD stub for bookshops, indie booksellers, and used-book stores. Direct Store subtype with no unique properties.

ClothingStore JSON-LD stub for apparel retailers. Direct Store subtype with no unique properties. Parent of ShoeStore and MensClothingStore.

ComputerStore JSON-LD stub for computer retailers. Direct Store subtype with no unique properties.

ConvenienceStore JSON-LD stub for small neighbourhood shops and gas-station markets. Direct Store subtype with no unique properties.

DepartmentStore JSON-LD stub for large multi-category retail stores. Direct Store subtype with no unique properties.

ElectronicsStore JSON-LD stub for consumer electronics retailers. Direct Store subtype with no unique properties.

Florist JSON-LD stub for flower shops. Direct Store subtype with no unique properties.

FurnitureStore JSON-LD stub for furniture retailers. Direct Store subtype with no unique properties.

GardenStore JSON-LD stub for nurseries, garden-supply shops, and plant retailers. Direct Store subtype with no unique properties.

HardwareStore JSON-LD stub for hardware retailers selling tools and building materials. Direct Store subtype with no unique properties.

HobbyShop JSON-LD stub for hobby and craft retailers. Direct Store subtype with no unique properties.

HomeGoodsStore JSON-LD stub for household goods and decor retailers. Direct Store subtype with no unique properties.

JewelryStore JSON-LD stub for jewellery retailers. Direct Store subtype with no unique properties.

MensClothingStore JSON-LD stub for menswear retailers. Direct Store subtype with no unique properties.

MobilePhoneStore JSON-LD stub for mobile phone retailers. Direct Store subtype with no unique properties.

MovieRentalStore JSON-LD stub for video rental shops. Direct Store subtype with no unique properties. Rare in the streaming era but still useful for boutique video stores, libraries with rental programmes, and DVD kiosk operators.

MusicStore JSON-LD stub for musical instrument and recorded-music retailers. Direct Store subtype with no unique properties.

OfficeEquipmentStore JSON-LD stub for office supply and equipment retailers. Direct Store subtype with no unique properties.

OutletStore JSON-LD stub for discount/outlet retailers. Direct Store subtype with no unique properties.

PawnShop JSON-LD stub for pawn shops and resale establishments. Direct Store subtype with no unique properties.

PetStore JSON-LD stub for pet retailers. Direct Store subtype with no unique properties.

ShoeStore JSON-LD stub for footwear retailers. Direct Store subtype with no unique properties.

SportingGoodsStore JSON-LD stub for multi-sport retailers. Direct Store subtype with no unique properties.

TireShop JSON-LD stub for tyre/tire dealers and installers. Direct Store subtype with no unique properties.

ToyStore JSON-LD stub for toy retailers. Direct Store subtype with no unique properties.

WholesaleStore JSON-LD stub for wholesale and bulk retailers. Direct Store subtype with no unique properties.

Campground JSON-LD stub for tent, RV, and cabin campgrounds. Dual-inherits CivicStructure and LodgingBusiness, giving it the full lodging vocabulary (checkinTime, checkoutTime, numberOfRooms, petsAllowed, starRating, amenityFeature, availableLanguage, audience).

RVPark JSON-LD stub for RV-focused overnight destinations. Direct CivicStructure subtype with no unique properties.

Aquarium JSON-LD stub for public aquariums. Direct CivicStructure subtype with no unique properties.

Zoo JSON-LD stub for public zoos and animal parks. Direct CivicStructure subtype with no unique properties.

TrainStation JSON-LD stub for rail stations. Direct CivicStructure subtype. Used as departureStation / arrivalStation on TrainTrip.

BusStation JSON-LD stub for bus stations and terminals. Direct CivicStructure subtype. Used as departureBusStop / arrivalBusStop on BusTrip.

FoodEstablishment JSON-LD example for the parent type behind Restaurant, CafeOrCoffeeShop, Bakery, BarOrPub, Brewery, Distillery, FastFoodRestaurant, IceCreamShop, and Winery. Adds 4 direct properties: acceptsReservations, hasMenu, servesCuisine, starRating.

Bakery JSON-LD stub for retail bakeries. Direct FoodEstablishment subtype with no unique properties.

BarOrPub JSON-LD stub for bars, pubs, and cocktail lounges. Direct FoodEstablishment subtype with no unique properties.

Brewery JSON-LD stub for brewing facilities with tasting rooms or taprooms. Direct FoodEstablishment subtype with no unique properties.

Distillery JSON-LD stub for distilling facilities with tasting rooms. Direct FoodEstablishment subtype with no unique properties.

FastFoodRestaurant JSON-LD stub for quick-service restaurants. Direct FoodEstablishment subtype with no unique properties.

IceCreamShop JSON-LD stub for ice cream parlours and gelato shops. Direct FoodEstablishment subtype with no unique properties.

Winery JSON-LD stub for wineries with tasting rooms. Direct FoodEstablishment subtype with no unique properties.

AutomotiveBusiness JSON-LD example for the parent type behind AutoDealer, AutoRepair, AutoBodyShop, AutoRental, AutoWash, AutoPartsStore, GasStation, MotorcycleDealer, MotorcycleRepair. Direct LocalBusiness subtype with no unique properties.

AutoDealer JSON-LD stub for new- and used-car dealerships. Direct AutomotiveBusiness subtype with no unique properties.

AutoRepair JSON-LD stub for car service and repair shops. Direct AutomotiveBusiness subtype with no unique properties.

AutoBodyShop JSON-LD stub for collision repair shops. Direct AutomotiveBusiness subtype with no unique properties.

AutoRental JSON-LD stub for car rental locations. Direct AutomotiveBusiness subtype with no unique properties.

AutoWash JSON-LD stub for car wash businesses. Direct AutomotiveBusiness subtype with no unique properties.

GasStation JSON-LD stub for fuel stations. Direct AutomotiveBusiness subtype with no unique properties.

MotorcycleDealer JSON-LD stub for motorcycle sales. Direct AutomotiveBusiness subtype with no unique properties.

MotorcycleRepair JSON-LD stub for motorcycle service shops. Direct AutomotiveBusiness subtype with no unique properties.

HealthAndBeautyBusiness JSON-LD example for the parent type behind BeautySalon, DaySpa, HairSalon, HealthClub, NailSalon, and TattooParlor. Direct LocalBusiness subtype with no unique properties.

HairSalon JSON-LD stub for hair salons and barbershops. Direct HealthAndBeautyBusiness subtype with no unique properties.

NailSalon JSON-LD stub for nail salons. Direct HealthAndBeautyBusiness subtype with no unique properties.

DaySpa JSON-LD stub for day spas. Direct HealthAndBeautyBusiness subtype with no unique properties.

HealthClub JSON-LD stub for gyms, fitness clubs, and wellness centres. Direct HealthAndBeautyBusiness subtype with no unique properties.

HomeAndConstructionBusiness JSON-LD example for the parent type behind Electrician, GeneralContractor, Plumber, HVACBusiness, HousePainter, Locksmith, MovingCompany, RoofingContractor. Direct LocalBusiness subtype with no unique properties.

Plumber JSON-LD stub for plumbing contractors. Direct HomeAndConstructionBusiness subtype with no unique properties.

Electrician JSON-LD stub for electrical contractors. Direct HomeAndConstructionBusiness subtype with no unique properties.

GeneralContractor JSON-LD stub for general building contractors. Direct HomeAndConstructionBusiness subtype with no unique properties.

Locksmith JSON-LD stub for locksmith services. Direct HomeAndConstructionBusiness subtype with no unique properties.

LegalService JSON-LD example for law firms and legal counsels. Direct LocalBusiness subtype (with Attorney and Notary as specific subtypes).

Attorney JSON-LD stub for individual attorneys and law offices. Direct LegalService subtype with no unique properties.

Notary JSON-LD stub for notary public services. Direct LegalService subtype with no unique properties.

ChildCare JSON-LD stub for daycare, nursery, and childcare facilities. Direct LocalBusiness subtype with no unique properties.

Library JSON-LD stub for public and private libraries. Direct LocalBusiness subtype with no unique properties.

RealEstateAgent JSON-LD stub for real estate agencies and individual agents. Direct LocalBusiness subtype with no unique properties.

AmusementPark JSON-LD stub for theme parks, amusement parks, and ride-based entertainment parks. Direct EntertainmentBusiness subtype with no unique properties.

ArtGallery JSON-LD stub for commercial and non-commercial art galleries. Direct EntertainmentBusiness subtype with no unique properties.

Casino JSON-LD stub for gambling venues. Direct EntertainmentBusiness subtype with no unique properties.

ComedyClub JSON-LD stub for standup comedy venues. Direct EntertainmentBusiness subtype with no unique properties.

NightClub JSON-LD stub for dance clubs and late-night venues. Direct EntertainmentBusiness subtype with no unique properties.

BowlingAlley JSON-LD stub for bowling centres. Direct SportsActivityLocation subtype with no unique properties.

GolfCourse JSON-LD stub for public and private golf courses. Direct SportsActivityLocation subtype with no unique properties.

BeautySalon JSON-LD stub for beauty salons offering multiple services. Direct HealthAndBeautyBusiness subtype with no unique properties.

TattooParlor JSON-LD stub for tattoo and body-modification studios. Direct HealthAndBeautyBusiness subtype with no unique properties.

HVACBusiness JSON-LD stub for heating, ventilation, and air conditioning contractors. Direct HomeAndConstructionBusiness subtype with no unique properties.

HousePainter JSON-LD stub for residential and commercial painters. Direct HomeAndConstructionBusiness subtype with no unique properties.

MovingCompany JSON-LD stub for moving and relocation services. Direct HomeAndConstructionBusiness subtype with no unique properties.

RoofingContractor JSON-LD stub for roofing contractors. Direct HomeAndConstructionBusiness subtype with no unique properties.

AnimalShelter JSON-LD stub for animal shelters and rescues. Direct LocalBusiness subtype with no unique properties.

ArchiveOrganization JSON-LD stub for archives: museums, state archives, historical societies holding ArchiveComponent items. Direct LocalBusiness subtype with no unique properties.

DryCleaningOrLaundry JSON-LD stub for dry cleaners and laundromats. Direct LocalBusiness subtype with no unique properties.

EmergencyService JSON-LD example for emergency-response organisations: fire departments, police departments, EMS/ambulance services, coast guard, mountain rescue. Direct LocalBusiness subtype and parent of FireStation and PoliceStation.

EmploymentAgency JSON-LD stub for staffing, recruiting, and temp agencies. Direct LocalBusiness subtype with no unique properties.

InternetCafe JSON-LD stub for internet cafes and co-working internet access. Direct LocalBusiness subtype with no unique properties.

RadioStation JSON-LD stub for radio station businesses (the operating organisation, not the broadcast service). Direct LocalBusiness subtype with no unique properties.

TelevisionStation JSON-LD stub for TV station businesses. Direct LocalBusiness subtype with no unique properties.

RecyclingCenter JSON-LD stub for recycling facilities. Direct LocalBusiness subtype with no unique properties.

SelfStorage JSON-LD stub for self-storage facilities. Direct LocalBusiness subtype with no unique properties.

ShoppingCenter JSON-LD stub for malls, shopping centres, and retail plazas. Direct LocalBusiness subtype with no unique properties.

TouristInformationCenter JSON-LD stub for visitor centres and tourism offices. Direct LocalBusiness subtype with no unique properties.

TravelAgency JSON-LD stub for travel agencies and tour operators. Direct LocalBusiness subtype with no unique properties.

GovernmentOffice JSON-LD stub for government department offices (not the building). Direct LocalBusiness subtype with no unique properties.

InsuranceAgency JSON-LD stub for insurance agencies and brokerages. Direct FinancialService subtype with no unique properties (inherits feesAndCommissionsSpecification).

AccountingService JSON-LD stub for accounting, bookkeeping, and tax services. Direct FinancialService subtype with no unique properties (inherits feesAndCommissionsSpecification).

LandmarksOrHistoricalBuildings JSON-LD stub for historic landmarks and heritage buildings. Direct Place subtype with no unique properties. Often dual-typed with TouristAttraction.

BedAndBreakfast JSON-LD stub for B&Bs and small inns. Direct LodgingBusiness subtype with no unique properties.

Hostel JSON-LD stub for hostels with shared dormitory and private room accommodations. Direct LodgingBusiness subtype with no unique properties.

Motel JSON-LD stub for motels and motor lodges. Direct LodgingBusiness subtype with no unique properties.

VacationRental JSON-LD stub for whole-property short-term rentals (Airbnb-style). Direct LodgingBusiness subtype with no unique properties.

Resort JSON-LD stub for destination resorts and leisure properties. Direct LodgingBusiness subtype with no unique properties.

Hospital JSON-LD example for an acute-care hospital. Triple-inherits CivicStructure + EmergencyService + MedicalOrganization. Direct properties: availableService, medicalSpecialty, healthcareReportingData.

Physician JSON-LD example for an individual doctor's practice. Dual-inherits MedicalBusiness + MedicalOrganization. 5 direct properties: availableService, hospitalAffiliation, medicalSpecialty, occupationalCategory, usNPI.

Pharmacy JSON-LD example for a retail pharmacy. Dual-inherits MedicalBusiness + MedicalOrganization with no unique properties. Use for drug-dispensing local-search listings.

MedicalClinic JSON-LD example for a multi-provider outpatient clinic. Dual-inherits MedicalBusiness + MedicalOrganization. Direct properties: availableService, medicalSpecialty.

DiagnosticLab JSON-LD example for a clinical diagnostic laboratory (bloodwork, imaging-read, genetic testing). MedicalOrganization subtype with one direct property: availableTest.

VeterinaryCare JSON-LD example for a veterinary practice. Direct MedicalOrganization subtype for animal-healthcare providers. No unique properties.

Optician JSON-LD example for an eyeglass and contact-lens retailer. Direct MedicalBusiness subtype (a LocalBusiness specialty). No unique properties.

GovernmentBuilding JSON-LD example for a government-owned facility. Direct CivicStructure subtype, parent of CityHall, Courthouse, Embassy, LegislativeBuilding, DefenceEstablishment. No unique properties.

CityHall JSON-LD example for a municipal seat of government. Direct GovernmentBuilding subtype. No unique properties; the type signals mayoral / council functions.

Courthouse JSON-LD example for a building where court is held. Direct GovernmentBuilding subtype. No unique properties; model court calendars, public access, and security with inherited CivicStructure properties.

Embassy JSON-LD example for a diplomatic mission (embassies and consulates general). Direct GovernmentBuilding subtype. No unique properties; appointment-booking and jurisdiction are the key inherited patterns.

LegislativeBuilding JSON-LD example for a state capitol, parliament, or congressional building. Direct GovernmentBuilding subtype. Key pattern: session calendars, gallery access, tour schedules.

DefenceEstablishment JSON-LD example for a military base or defence installation. Direct GovernmentBuilding subtype. No unique properties; publicAccess is typically false.

FireStation JSON-LD example for a fire station. Dual-inherits CivicStructure + EmergencyService. 24/7 hours, engine company info, community education programmes.

PoliceStation JSON-LD example for a police station. Dual-inherits CivicStructure + EmergencyService. 24/7 emergency coverage + records-counter hours, services like fingerprinting and reporting.

Cemetery JSON-LD example for a graveyard. Direct CivicStructure subtype. No unique properties; model visiting hours, plot search, and memorial programmes with inherited properties.

Crematorium JSON-LD example for a cremation facility. Direct CivicStructure subtype. No unique properties; commonly paired with FuneralParlor services via hasOfferCatalog.

TaxiService JSON-LD example for a taxi or ride-hire service. Direct Service subtype. Covers areaServed, hoursAvailable, provider (Organization), providerMobility, offers. The canonical type (supersedes the old Taxi type).

HealthInsurancePlan JSON-LD example for a US-style health-insurance plan (PPO, EPO, HMO). Intangible with 9 direct properties covering plan ID, drug tiers, networks, and formulary.

ContactPointOption JSON-LD reference. 2-value Enumeration (HearingImpairedSupported, TollFree). Used as ContactPoint.contactOption.

ServiceChannel JSON-LD example for the specific way a Service can be accessed: phone, SMS, postal, in-person, online. Intangible subtype carrying servicePhone, serviceUrl, serviceLocation, availableLanguage, processingTime.

MedicalOrganization JSON-LD example for a multi-disciplinary clinic — Organization subtype carrying healthPlanNetworkId, medicalSpecialty, and isAcceptingNewPatients. The parent of Hospital, MedicalClinic, Pharmacy, Physician, VeterinaryCare, Dentist, Optician, and DiagnosticLab for non-business medical entities.