TravelAgency

TravelAgency is a direct LocalBusiness subtype for travel agencies, tour operators, and destination-specialist booking services. Individual tours and packages go in Offer entries or Service catalog listings.

Full example of schema.org/TravelAgency json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/TravelAgency

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TravelAgency",
  "name": "Pocono Travel",
  "address": { "@type": "PostalAddress", "streetAddress": "280 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-2081",
  "openingHours": "Mo-Fr 09:00-18:00, Sa 10:00-14:00",
  "url": "https://xoocode.com/shops/pocono-travel"
}
</script>

Minimal valid version

The smallest markup that still produces a valid TravelAgency entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/TravelAgency (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TravelAgency",
  "name": "Pocono Travel",
  "address": { "@type": "PostalAddress", "streetAddress": "280 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

TravelAgency is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). TravelAgency becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common TravelAgency mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

01
Tours inside TravelAgency
Wrong
```
Individual tour descriptions inside TravelAgency.description
```
Right
```
Individual tours as Offer (or TouristTrip) entries linked via hasOfferCatalog
```
Tours have their own pricing, dates, and availability; cramming them into a blob loses that structure.

Schema properties in this example

TravelAgency LocalBusiness name address PostalAddress streetAddress addressLocality addressRegion postalCode addressCountry telephone openingHours url Offer

About the example data

"Pocono Travel", a fictional boutique travel agency.

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