LocalBusiness

LocalBusiness is for any business with a physical location customers can visit: a shop, a restaurant, a clinic, a gym, a hair salon. Google uses this markup to populate its local pack and Maps results, so getting it right has a direct impact on foot traffic.

Don't leave your local listing to a plugin. Plugins tend to emit generic markup that misses the properties Google actually uses. Hand-authored LocalBusiness markup with openingHours in the correct Mo-Fr format, a valid priceRange, a telephone in E.164 format, and a proper nested address will outperform any plugin output.

Full example of schema.org/LocalBusiness json-ld markup

The markup is verified as valid with Rich Results Test from Google.

Highlight legend:Required by GoogleRecommendedOptional

schema.org/LocalBusiness

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@id": "https://xoocode.com/shop/dunmore-1290",
  "@type": "LocalBusiness",
  "name": "Xoo Code Shop Dunmore",
  "description": "Xoo Shop in dunmore sells code and code related products locally in Dunmore, Canada. Xoo Shop Dunmore also ships products to all of Canada, call today for a free quote!",
  "url": "https://xoocode.com/shop/dunmore-1290",
  "logo": "https://xoocode.com/shop/dunmore-1290/xoo-dunmore-store-logo.png",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Dunmore",
    "postalCode": "T1B 0K2",
    "streetAddress": "355 Eagle Butte Ave"
  },
  "telephone": "+1-555-072-1210",
  "areaServed": {
    "@type": "GeoShape",
    "addressCountry": "Canada"
  },
  "branchCode": "1290",
  "hasMap": "https://xoocode.com/shop/dunmore-1290/map",
  "openingHours": [
    "Mo-Fri 10:00-19:00",
    "Sa 10:00-18:00",
    "Su 10:00-14:00"
  ],
  "priceRange": "$$",
  "currenciesAccepted": "CAD",
  "paymentAccepted": "Cash, Credit Card",
  "amenityFeature": {
    "@type": "LocationFeatureSpecification",
    "name": "Friday Coding Happy Hours",
    "hoursAvailable": "Fri 16:00-21:00",
    "value": "10% Discount"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "@id": "https://xoocode.com/shop/dunmore-1290#rating",
    "ratingValue": "4.5",
    "reviewCount": "2",
    "bestRating": "5",
    "worstRating": "1"
  },
  "review": [
    {
      "@type": "Review",
      "author": "Dana Crook",
      "datePublished": "2017-09-12",
      "description": "Beautiful shop, but the code is expensive.",
      "name": "I liked it",
      "reviewRating": {
        "@type": "Rating",
        "bestRating": "5",
        "ratingValue": "4",
        "worstRating": "1"
      }
    },
    {
      "@type": "Review",
      "author": "Lucas Lovely",
      "datePublished": "2017-09-15",
      "description": "I loved this store - it met all my code shopping needs. Recommend going here for anyone!",
      "name": "I loved it",
      "reviewRating": {
        "@type": "Rating",
        "bestRating": "5",
        "ratingValue": "5",
        "worstRating": "1"
      }
    }
  ],
  "photo": "https://xoocode.com/shop/dunmore-1290/xoo-dunmore-store-inside.jpg",
  "image": {
    "@type": "ImageObject",
    "url": "https://xoocode.com/shop/dunmore-1290/xoo-dunmore-store-image.jpg",
    "caption": "Xoo store as captured on opening day 2017-08-20",
    "representativeOfPage": true,
    "uploadDate": "2017-08-20",
    "width": "1920px",
    "height": "1080px",
    "thumbnail": "https://xoocode.com/shop/dunmore-1290/xoo-dunmore-store-thumb.jpg"
  },
  "smokingAllowed": false,
  "mainEntityOfPage": "http://dunmorelocalnews.ca/xoo-shop-opening-this-week",
  "sameAs": "https://wikipedia.org/locations/dunmore-xoo-shop",
  "subjectOf": {
    "@type": "CreativeWork",
    "name": "4 shades of Dunmore storefronts"
  },
  "potentialAction": "Shopping"
}
</script>

Rich result preview

Approximate preview of what Google may render from this markup. Hover any element inside the card to see which JSON-LD path produced it. Google decides whether to show any rich result. Markup makes you eligible, not guaranteed.

google.com/search?q=xoo%20code%20shop%20dunmore

Xoo Code Shop Dunmore

4.5(2)$$Mo-Fri 10:00-19:00

355 Eagle Butte Ave, Dunmore

+1-555-072-1210

Minimal valid version

The smallest markup that still produces a valid LocalBusiness entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/LocalBusiness (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Xoo Code Shop Dunmore",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "355 Eagle Butte Ave",
    "addressLocality": "Dunmore",
    "postalCode": "T1B 0K2",
    "addressCountry": "CA"
  },
  "telephone": "+1-555-072-1210",
  "url": "https://xoocode.com/shop/dunmore-1290"
}
</script>

Google rich results this unlocks

Markup matching this example makes your page eligible for the following Google Search rich results. The primary target drives the required / recommended property classification in the advanced code block above.

Local business listingprimary
Google docs

Common LocalBusiness mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

01
priceRange as a word instead of the $/$$/$$$ pattern
Wrong
```
"priceRange": "affordable"
```
Right
```
"priceRange": "$$"
```
Google's Local Business expects priceRange to follow the $ pattern or use a price range like $10-$30. Free-text values validate but won't be surfaced meaningfully in Search or Maps results.
02
openingHours using verbose English instead of the short day-time pattern
Wrong
```
"openingHours": "Monday through Friday from 10 AM to 7 PM"
```
Right
```
"openingHours": [
  "Mo-Fr 10:00-19:00",
  "Sa 10:00-18:00",
  "Su 10:00-14:00"
]
```
schema.org defines a compact opening-hours format: two-letter day codes (Mo, Tu, We, Th, Fr, Sa, Su), ranges with a hyphen, 24-hour times. Google strictly requires this format for the Local Business rich result.
03
Missing or telephone without country code
Wrong
```
"telephone": "555-0721-21"
```
Right
```
"telephone": "+1-555-072-1210"
```
Google's Local Business documentation requires telephone in E.164 international format with country code (+1 for US/Canada, +45 for Denmark, etc.). Local-format numbers validate but won't be surfaced correctly in click-to-call.

About the example data

The example is Xoo Code Shop Dunmore, a fictional retail outlet in Alberta that doubles as the engineering office in the Xoo universe. It follows the schema.org/LocalBusiness vocabulary and you'll see it cross-referenced from Product (as the seller of XooTee) and JobPosting (as the job location). It's the second main anchor entity on the site after Organization.

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LocalBusiness

Full example of schema.org/LocalBusiness json-ld markup

Rich result preview

Xoo Code Shop Dunmore

Minimal valid version

Google rich results this unlocks

Common LocalBusiness mistakes

priceRange as a word instead of the $/$$/$$$ pattern

openingHours using verbose English instead of the short day-time pattern

Missing or telephone without country code

Schema properties in this example

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