Schema: description

Markup for Person according to Schema.org is a flexible way of marking up any type of person related to your website or business. With this example you will learn how to easily and manually mark up important people related to your webpage.

Use Organization to mark up your company details on your company website. This example shows you all the details of how to do it manually.

A clear, readable and advanced example in json+ld markup for Events. Use it to understand how you can explicitly structure relevant data about upcoming or finished events on your own webpage resources.

Use the Schema.org definition of LocalBusiness to improve the listing of your local store. This in-depth example shows you exactly how to manually mark up your location.

WebPage markup should be the cornerstone of all your markup work. WebPage can and should per definition be used on all webpages without exception. Follow our simple, yet deep WebPage markup example to understand how.

In-depth Product JSON-LD example wired into the Xoo universe via XooTee, a premium t-shirt sold by Xoo Code Inc. at the Dunmore store. Covers Offer, AggregateRating, Review, and @id reuse in one example.

In-depth Article JSON-LD example wired into the Xoo universe via Jane Xoo's 1945 pediatric paper, the artifact behind the Person example's claim that she redefined modern healthcare for children. Covers author @id references, the datePublished/dateModified/dateCreated triple, the 110-character headline rule, and Google's three-aspect-ratio image requirement.

In-depth SoftwareApplication JSON-LD example wired into the Xoo universe via XooStructured, Xoo Code Inc.'s flagship cross-platform IDE for authoring JSON-LD schema markup. Shows how the same Offer and AggregateRating pattern from Product applies to intangible digital goods, plus app-specific properties for system requirements, permissions, versioning, and multi-OS support.

An in-depth JSON-LD example for Recipe markup, wired into the Xoo universe as the specific nutritional formula from Jane Xoo's 1945 clinical framework. Learn HowToStep composition, NutritionInformation, ISO 8601 durations, recipeYield as QuantitativeValue, and how a Recipe can be derived from and cross-referenced with an Article.

In-depth EducationalOrganization JSON-LD example wired into the Xoo universe as the Royal Institute of Medicine, Jane Xoo's alma mater, founded 1863 in Copenhagen. First XooCode example to explicitly teach schema.org subtype selection: why CollegeOrUniversity is a better choice than base Organization, and how to pick the right subtype for schools, hospitals, NGOs, and government bodies.

An in-depth JSON-LD example for JobPosting markup, wired into the Xoo universe as Xoo Code Inc. hiring a Senior Structured Data Engineer for the XooStructured team at Dunmore. Learn the Google for Jobs rich result requirements: the tricky baseSalary composition, employmentType enum, remote-work properties, and the requirements soup that trips up most authors.

In-depth Course JSON-LD example wired into the Xoo universe as PED-412, the Royal Institute of Medicine graduate course where students read Jane Xoo's 1945 paper as required material. Covers the critical distinction between Course (the abstract concept) and CourseInstance (specific scheduled offerings), the hasCourseInstance linking pattern, and ISO 8601 durations for timeRequired and courseWorkload.

Service JSON-LD example for the Xoo Code Schema Markup Audit, a professional service Xoo Code Inc. offers on top of the XooStructured IDE. Covers the OfferCatalog composition pattern with tiered pricing, ServiceChannel for access points, structured areaServed, and the subtype-selection lesson applied to service types.

FAQPage JSON-LD example for the Xoo Code Shop Dunmore visitor FAQ. Covers the mainEntity composition pattern, Question and Answer nesting, when to use FAQPage vs QAPage, and the 2023 Google rich result change that redefined when FAQ markup earns a SERP card.

ImageObject JSON-LD example with content URL, dimensions, caption, creator, copyright holder, license, and acquisition source. The image metadata structure used inside Article, Product, Person, and any type with an image property.

Brand JSON-LD example with name, logo, URL, description, and slogan. The brand identity structure that Product uses for brand-filtered shopping results and Organization uses for sub-brand listings.

NewsArticle JSON-LD example for a local business opening reported by the fictional Dunmore Herald. Covers dateline, NewsMediaOrganization as publisher with ethicsPolicy and masthead, speakable for Google Assistant news briefings, the print-edition trio, and @id cross-references to the Xoo Code Shop LocalBusiness.

BlogPosting JSON-LD example for a company blog post about the XooTee t-shirt launch. Covers the Blog container via isPartOf, comment and commentCount for reader discussion, interactionStatistic for engagement metrics, detailed author identity with worksFor cross-reference, and how BlogPosting differs from Article and NewsArticle.

TechArticle JSON-LD example for a developer tutorial on the XooStructured IDE. Covers proficiencyLevel, dependencies, timeRequired in ISO 8601, the CreativeWorkSeries container for documentation sets, and how TechArticle compares to HowTo for instructional content.

HowTo JSON-LD example for screen-printing a XooTee graphic tee at Xoo Code Shop Dunmore. Covers HowToStep with per-step URLs and images, HowToSupply and HowToTool for materials and equipment, MonetaryAmount for estimatedCost, ISO 8601 totalTime, and the 2023 Google rich result changes.

Book JSON-LD example for Jane Xoo's 1948 pediatric textbook, the expanded version of her 1945 paper. Covers ISBN, numberOfPages, bookEdition, bookFormat, workExample for editions, inLanguage, the Offers pattern for book pricing, and publisher as Organization with @id cross-references to the Person and Article examples.

Movie JSON-LD example for a documentary about Jane Xoo's pediatric work. Covers director, actor, duration in ISO 8601, contentRating, releasedEvent for premiere details, aggregateRating, review with nested Rating, and the WatchAction pattern for streaming links that Google uses to build the movie knowledge panel.

Dataset JSON-LD example for Jane Xoo's 1945-1955 pediatric outcome data. Covers distribution with DataDownload for file formats, temporalCoverage and spatialCoverage, variableMeasured, license, measurementTechnique, and how Dataset markup feeds Google Dataset Search.

WebSite JSON-LD example with SearchAction for the sitelinks search box. Covers the potentialAction pattern with query-input, the difference between WebSite and WebPage, publisher cross-referencing, and how Google uses WebSite markup to display a search box directly in the SERP for branded queries.

ItemList JSON-LD example for a curated top-5 Xoo products page. Covers ListItem with position and url for carousel eligibility, the difference between summary and detail pages, numberOfItems, itemListOrder, and how Google uses ItemList to render carousel rich results for listicle content.

Photograph JSON-LD example for a portrait of Jane Xoo from 1945. Covers contentUrl, thumbnail, exifData with PropertyValue pairs, copyrightHolder, acquireLicensePage for licensing, locationCreated with Place, and how Photograph differs from ImageObject for standalone photo pages.

DigitalDocument JSON-LD example for a downloadable PDF whitepaper on structured data ROI. Covers hasDigitalDocumentPermission for access control, encoding with MediaObject for file metadata, pagination, and how DigitalDocument differs from Article for non-HTML published content.

PodcastEpisode JSON-LD example for the Xoo Code podcast discussing structured data with a guest. Covers partOfSeries with PodcastSeries, associatedMedia with AudioObject for the episode file, episodeNumber, seasonNumber, timeRequired, and how podcast markup feeds Google Podcasts and AI-powered podcast discovery.

Restaurant JSON-LD example for a casual grill in downtown Dunmore. Covers servesCuisine, hasMenu with Menu/MenuSection/MenuItem hierarchy, acceptsReservations, priceRange, and the full LocalBusiness property set including address, geo, openingHours, and aggregateRating.

Hotel JSON-LD example for a boutique hotel in Dunmore hosting XooCon attendees. Covers starRating, amenityFeature with LocationFeatureSpecification, checkinTime/checkoutTime, numberOfRooms, petsAllowed, and the LodgingBusiness property set for hospitality search.

Dentist JSON-LD example for a dental practice in Dunmore. Covers medicalSpecialty, isAcceptingNewPatients, availableService with MedicalProcedure, insurance accepted via paymentAccepted, and the MedicalBusiness property set for healthcare local search.

TouristAttraction JSON-LD example for The Thunderdome, the Dunmore conference center that hosts XooCon. Covers touristType, availableLanguage, isAccessibleForFree, publicAccess, and how TouristAttraction differs from Place and LocalBusiness for landmarks and points of interest.

FinancialService JSON-LD example for a credit union in Dunmore. Covers feesAndCommissionsSpecification (the only property unique to FinancialService), the four subtypes (BankOrCreditUnion, InsuranceAgency, AccountingService, AutomatedTeller), and how to mark up a financial institution with LocalBusiness properties.

CafeOrCoffeeShop JSON-LD example for a coffee shop next to Xoo Code Shop Dunmore. Covers the FoodEstablishment inheritance (servesCuisine, hasMenu, acceptsReservations), how CafeOrCoffeeShop differs from Restaurant and Bakery, and practical LocalBusiness markup for a small cafe.

Store JSON-LD example using the BookStore subtype for a bookshop in Dunmore that stocks Jane Xoo's textbook. Covers how to choose among the 31 Store subtypes, the difference between Store and generic LocalBusiness, and practical retail markup with paymentAccepted and priceRange.

SportsActivityLocation JSON-LD example using the ExerciseGym subtype for a fitness center in Dunmore. Covers the 9 subtypes (ExerciseGym, GolfCourse, SkiResort, StadiumOrArena, etc.), amenityFeature for gym equipment, and how SportsActivityLocation differs from SportsOrganization.

EntertainmentBusiness JSON-LD example using the ArtGallery subtype for a gallery inside The Thunderdome. Covers the 7 subtypes (ArtGallery, Casino, NightClub, MovieTheater, AmusementPark, ComedyClub, AdultEntertainment) and how to mark up entertainment venues with LocalBusiness properties.

PlaceOfWorship JSON-LD example using the Church subtype for a parish in Dunmore. Covers the CivicStructure hierarchy (not LocalBusiness), the 5 subtypes (Church, Mosque, Synagogue, BuddhistTemple, HinduTemple), and Place-level properties without LocalBusiness fields like priceRange.

Park JSON-LD example for a community park in Dunmore. Covers the CivicStructure hierarchy, isAccessibleForFree, publicAccess, amenityFeature for park facilities, and how Park differs from TouristAttraction and NaturalFeature for green spaces.

Airport JSON-LD example for a fictional regional airport serving Dunmore. Covers iataCode and icaoCode (the only properties unique to Airport), the CivicStructure hierarchy, and how Airport differs from LocalBusiness for transportation hubs.

Corporation JSON-LD example for the fictional Redpoint 9 Corp, parent company of Xoo Code Inc. Covers tickerSymbol (the only property unique to Corporation), the MIC exchange format, and how Corporation differs from Organization for publicly traded companies.

GovernmentOrganization JSON-LD example for the Borough of Dunmore municipal government. Covers areaServed for jurisdictional scope, department for sub-agencies, and how GovernmentOrganization pairs with GovernmentService for public services.

NewsMediaOrganization JSON-LD example for the Dunmore Herald newspaper. Covers the 10 editorial trust properties (ethicsPolicy, masthead, correctionsPolicy, verificationFactCheckingPolicy, etc.) that Google News uses as publisher credibility signals.

SportsTeam JSON-LD example for a fictional Dunmore basketball team. Covers athlete, coach, gender (the 3 properties unique to SportsTeam), sport from SportsOrganization, and how SportsTeam differs from SportsActivityLocation.

Airline JSON-LD example for a fictional Nordic airline serving Dunmore. Covers iataCode (shared with Airport), boardingPolicy with BoardingPolicyType enum, and how Airline markup feeds Google Flights and travel knowledge panels.

MusicGroup JSON-LD example for the Copenhagen Ensemble, the orchestra from The Children's Doctor documentary score. Covers album, genre, track (the 3 properties unique to MusicGroup), the PerformingGroup hierarchy, and how MusicGroup connects to MusicAlbum and MusicRecording.

NGO JSON-LD example for the Children First Foundation, a non-profit established in Jane Xoo's name. Covers nonprofitStatus with country-specific NonprofitType enums, funder, areaServed, and how NGO differs from Organization and FundingScheme for non-profit entities.

FundingScheme JSON-LD example for the Xoo Pediatric Research Grant. Covers how FundingScheme describes grant programs and funding initiatives, the relationship to the administering NGO via funder, and how it differs from NGO and FundingAgency.

MusicEvent JSON-LD example for a live concert by The Copenhagen Ensemble at The Thunderdome. Covers performer as MusicGroup, workPerformed for linking to compositions, doorTime vs startDate, ticket offers, and how MusicEvent differs from generic Event for concerts and live performances.

SportsEvent JSON-LD example for a Dunmore Dynamos basketball game. Covers homeTeam and awayTeam as SportsTeam references, the generic competitor property for individual sports, sport, and how SportsEvent connects to SportsTeam entities in the knowledge graph.

SaleEvent JSON-LD example for a seasonal XooTee clearance at the Dunmore store. Covers how to structure sale offers with itemOffered, the difference between SaleEvent offers and Product offers, in-store vs online sales via eventAttendanceMode, and when to use SaleEvent instead of BusinessEvent.

EducationEvent JSON-LD example for a hands-on schema markup workshop at the Xoo Code Shop. Covers teaches, assesses, and educationalLevel (the 3 properties unique to EducationEvent), plus how EducationEvent differs from Course and why the instructor goes in performer.

ExhibitionEvent JSON-LD example for a photography exhibition at Xoo Gallery. Covers workFeatured for linking exhibited works, the difference between ExhibitionEvent and a gallery's event property, organizer as an ArtGallery, and how exhibition runs differ from one-night events.

ScreeningEvent JSON-LD example for the US premiere of The Children's Doctor documentary at The Thunderdome. Covers workPresented for linking to Movie, videoFormat (HD, IMAX, 3D), subtitleLanguage with BCP 47 codes, and how ScreeningEvent differs from Movie's releasedEvent.

BusinessEvent JSON-LD example for a product demo day. BusinessEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

ChildrensEvent JSON-LD example for a kids' coding camp. ChildrensEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

ComedyEvent JSON-LD example for a stand-up comedy night. ComedyEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

Conference event JSON-LD example for XooCon 2026. Shows how to mark up a multi-day conference with sub-events, speakers, and ticket tiers using schema.org Event properties.

DanceEvent JSON-LD example for a community dance performance. DanceEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

EventSeries JSON-LD example for the annual XooCon conference series. EventSeries adds no properties of its own but inherits from both Event and Series.

Festival JSON-LD example for a summer arts festival in Dunmore. Festival adds no properties of its own; see the full Event example for a complete property walkthrough.

FoodEvent JSON-LD example for a tasting menu night at The Dunmore Grill. FoodEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

Hackathon JSON-LD example for a schema markup hackathon at The Thunderdome. Hackathon adds no properties of its own; see the full Event example for a complete property walkthrough.

LiteraryEvent JSON-LD example for a book reading at Dunmore Books. LiteraryEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

PerformingArtsEvent JSON-LD example for a multi-act performing arts showcase. Use more specific subtypes (MusicEvent, DanceEvent, TheaterEvent, ComedyEvent) when the genre is known.

SocialEvent JSON-LD example for a conference after-party. SocialEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

TheaterEvent JSON-LD example for a community theater performance. TheaterEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

VisualArtsEvent JSON-LD example for an art gallery opening night. VisualArtsEvent adds no properties of its own; for multi-day exhibitions use ExhibitionEvent instead.

CourseInstance JSON-LD example for the Fall 2026 offering of PED-412, a pediatric medicine course. Covers courseMode, courseSchedule with Schedule, courseWorkload, instructor (the 4 properties unique to CourseInstance), and how CourseInstance relates to Course.

DeliveryEvent JSON-LD example for a XooTee order pickup from the Dunmore store. Covers accessCode, availableFrom, availableThrough, and hasDeliveryMethod with DeliveryMethod enum (the 4 properties unique to DeliveryEvent).

PublicationEvent JSON-LD example for the release of The Children's Doctor documentary. Covers publishedBy and publishedOn (the 2 properties unique to PublicationEvent), the relationship to Movie.releasedEvent, and the BroadcastEvent and OnDemandEvent subtypes.

Vehicle JSON-LD example for a used car listing. Covers the 39 properties unique to Vehicle including VIN, mileage, fuel type, engine specs, drive wheel configuration enums, and how Vehicle markup feeds Google's vehicle listing rich result.

Car JSON-LD example for a used sedan listing. Car inherits all 39 Vehicle properties and adds acrissCode (rental classification) and roofLoad. Covers when to use Car vs Vehicle and the Google vehicle listing rich result.

ProductGroup JSON-LD example for XooTee Classic in multiple sizes and colors. Covers hasVariant, variesBy, and productGroupID (the 3 properties unique to ProductGroup), plus the variant linking pattern with Product entities.

ProductModel JSON-LD example for the XooStructured IDE product specification. Covers isVariantOf, predecessorOf, successorOf (the 3 properties unique to ProductModel), and how ProductModel differs from Product and ProductGroup.

Drug JSON-LD example for a fictional pediatric fever reducer. Covers the most important of Drug's 29 unique properties: activeIngredient, dosageForm, prescriptionStatus, interactingDrug, pregnancyCategory, and the dual inheritance from Product and MedicalEntity.

IndividualProduct JSON-LD example for a specific XooTee with a serial number. IndividualProduct adds one property (serialNumber) to distinguish a single identifiable unit from a generic product listing.

ProductCollection JSON-LD example for a Xoo gift bundle. ProductCollection adds one property (includesObject) to describe a set of products sold together as a single offer.

SomeProducts JSON-LD example for bulk XooTee inventory. SomeProducts adds one property (inventoryLevel) for describing a quantity of similar products available in stock.

DietarySupplement JSON-LD example for a vitamin product. DietarySupplement has 10 unique properties covering active ingredients, dosage, safety, and legal status for supplements taken orally.

BusOrCoach JSON-LD example for a tour bus. BusOrCoach extends Vehicle with one property (acrissCode) for bus and coach rental classification.

Motorcycle JSON-LD example for a used motorcycle listing. Motorcycle adds no properties of its own; all 39 Vehicle properties apply.

MotorizedBicycle JSON-LD example for an e-bike listing. MotorizedBicycle adds no properties of its own; all 39 Vehicle properties apply to motorized bicycles, e-bikes, and mopeds.

FinancialIncentive JSON-LD example for a structured data adoption tax credit. Covers the 14 properties unique to FinancialIncentive including incentiveType, incentiveStatus, incentiveAmount, incentivizedItem, and the IncentiveType/IncentiveStatus enums.

Credential JSON-LD example for a schema.org certification. Covers credentialCategory, recognizedBy, validFor, and validIn (the 4 properties unique to Credential), plus the EducationalOccupationalCredential subtype.

OnlineMarketplace JSON-LD example for a fictional Xoo marketplace. Covers hasStore (the one property unique to OnlineMarketplace), the OnlineStore/OnlineBusiness hierarchy, and how marketplace markup relates to merchant identity in Google Shopping.

MedicalCondition JSON-LD example for post-war childhood malnutrition. Covers the 17 properties unique to MedicalCondition including signOrSymptom, possibleTreatment, associatedAnatomy, riskFactor, drug, stage, and how MedicalCondition connects to Drug and AnatomicalStructure.

MedicalProcedure JSON-LD example for a pediatric nutritional assessment. Covers bodyLocation, howPerformed, preparation, followup, procedureType with MedicalProcedureType enum, and how MedicalProcedure connects to MedicalCondition.

AnatomicalStructure JSON-LD example for the digestive system's small intestine. Covers connectedTo, partOfSystem, subStructure, relatedCondition, relatedTherapy, diagram, and bodyLocation (the 8 properties unique to AnatomicalStructure).

AggregateOffer JSON-LD example for XooTee Classic sold by multiple retailers. Covers highPrice, lowPrice, and offerCount (the 3 properties unique to AggregateOffer), plus when to use AggregateOffer vs multiple Offer objects.

Occupation JSON-LD example for a structured data engineer role. Covers the 8 properties unique to Occupation including estimatedSalary with MonetaryAmountDistribution, occupationalCategory with O*NET codes, skills, qualifications, and occupationLocation.

LodgingBusiness JSON-LD overview. LodgingBusiness is the parent type for Hotel, Motel, Hostel, and other accommodation businesses. For a complete example, see the Hotel page.

FoodEstablishment JSON-LD overview. FoodEstablishment is the parent type for Restaurant, CafeOrCoffeeShop, Bakery, BarOrPub, and other food businesses. For a complete example, see the Restaurant page.

MedicalBusiness JSON-LD overview. MedicalBusiness is the parent type for Dentist, Physician, Optician, and other healthcare businesses. For a complete example, see the Dentist page.

SoftwareSourceCode JSON-LD example for the XooStructured IDE open-source validator. Covers codeRepository, programmingLanguage, codeSampleType, runtimePlatform, and targetProduct (the 5 properties unique to SoftwareSourceCode).

AudioObject JSON-LD example for the Xoo Code podcast episode audio file. Covers caption, transcript, and embeddedTextCaption (the 3 properties unique to AudioObject), plus contentUrl, encodingFormat, and duration.

Menu JSON-LD example for The Dunmore Grill's dinner menu. Covers hasMenuSection and hasMenuItem (the 2 properties unique to Menu), plus MenuItem with offers for pricing and MenuSection for course grouping.

WebApplication JSON-LD example for the XooCode structured data testing tool. WebApplication adds one property (browserRequirements) on top of SoftwareApplication.

MobileApplication JSON-LD example for a fictional XooCode mobile app. MobileApplication adds one property (carrierRequirements) on top of SoftwareApplication.

Place JSON-LD example for Dunmore Main Street as a geographic location. Covers the most important of Place's 41 direct properties: address, geo, openingHoursSpecification, photo, containsPlace, publicAccess, and when to use Place vs LocalBusiness.

CreativeWork JSON-LD example for a whitepaper publication. CreativeWork is the parent of Article, Book, Movie, SoftwareApplication, and 100+ other types. Covers the most important of its 121 direct properties: author, datePublished, publisher, license, citation, and isPartOf.

MediaObject JSON-LD example for a downloadable PDF report. MediaObject is the parent of VideoObject, AudioObject, and ImageObject. Covers the most important of its 20 direct properties: contentUrl, encodingFormat, contentSize, duration, uploadDate, and requiresSubscription.

DefinedTerm JSON-LD example for a glossary entry. Covers inDefinedTermSet, termCode, and about (the 3 properties unique to DefinedTerm), plus how DefinedTerm works with DefinedTermSet for structured glossaries and taxonomies.

PodcastSeries JSON-LD example for the Xoo Code podcast. Covers webFeed and actor (the 2 properties unique to PodcastSeries), plus how PodcastSeries connects to PodcastEpisode and PodcastSeason.

PodcastSeason JSON-LD example for Season 2 of the Xoo Code podcast. PodcastSeason adds no properties of its own; it groups episodes within a PodcastSeries by season number.

Accommodation JSON-LD example for a Copenhagen apartment listing. Covers all 17 Accommodation properties including floorSize, numberOfRooms, numberOfBedrooms, bed (with BedDetails), occupancy, petsAllowed, amenityFeature, yearBuilt, leaseLength.

House JSON-LD example for a real estate listing in Dunmore. Covers numberOfRooms (re-declared on House) plus all inherited Accommodation properties: floorSize, occupancy, petsAllowed, yearBuilt, amenityFeature.

SingleFamilyResidence JSON-LD example for a detached single-family home. SingleFamilyResidence re-declares numberOfRooms and occupancy; for the full property walkthrough, see the House example.

Apartment JSON-LD example for a Copenhagen rental unit. Covers numberOfRooms and occupancy (re-declared on Apartment) plus inherited Accommodation properties for floor size, bedrooms, bathrooms, amenities, pet policies, lease length.

Suite JSON-LD example for the Hotel Dunmore Presidential Suite. Covers bed (with BedDetails), numberOfRooms, and occupancy (re-declared on Suite), plus inherited Accommodation amenities and floor size.

HotelRoom JSON-LD example for a standard king room at Hotel Dunmore. Covers bed and occupancy (re-declared on HotelRoom), plus inherited Accommodation amenities and how HotelRoom fits inside a Hotel via containedInPlace.

Room JSON-LD example for a Thunderdome meeting room. Room adds no properties of its own; it is the structural parent for HotelRoom and a generic type for any distinguishable space within a structure.

CampingPitch JSON-LD example for a tent site at Dunmore Valley Campground. CampingPitch adds no properties of its own; it represents an individual outdoor accommodation spot within a larger Campground.

Report JSON-LD example for a Xoo Code transparency report. Report adds one property (reportNumber) on top of Article. Used for official reports, annual reports, transparency reports, government reports, and research reports.

GovernmentService JSON-LD example for a Dunmore municipal trash pickup service. Covers jurisdiction and serviceOperator (the 2 properties unique to GovernmentService) plus inherited Service properties.

SeekToAction JSON-LD example for jumping to key moments in a video. SeekToAction is used as potentialAction on VideoObject to tell Google where within the video to jump to for a named moment.

Map JSON-LD example for a museum venue map. Covers the mapType property with the full MapCategoryType enumeration (ParkingMap, SeatingMap, TransitMap, VenueMap) and how Map relates to downloadable site plans, seating charts, and transit diagrams.

MedicalEntity JSON-LD example for the parent type behind MedicalCondition, MedicalProcedure, AnatomicalStructure, Drug, and DietarySupplement. Covers code (MedicalCode), guideline (MedicalGuideline), study (MedicalStudy), legalStatus, and the medicalSpecialty enumeration that every medical entity inherits.

AdvertiserContentArticle JSON-LD example for sponsored editorial content. Google's spam policy requires paid editorial to be clearly marked; AdvertiserContentArticle is the machine-readable half of that disclosure.

Periodical JSON-LD example for a regularly published serial (a journal, magazine, or trade publication) with ISSN. Periodical is a CreativeWorkSeries subtype adding issn, startDate, and endDate properties.

BookSeries JSON-LD stub for a series of books. CreativeWorkSeries subtype with no unique properties. Books in the series link via hasPart.

Newspaper JSON-LD stub for daily and weekly newspaper titles. Direct Periodical subtype with no unique properties. Inherits issn, startDate, endDate from Periodical.

ComicSeries JSON-LD stub for recurring comic book series. Periodical subtype with no unique properties. Inherits the full Periodical vocabulary; individual issues are ComicIssue.

Atlas JSON-LD stub for a bound collection of maps. CreativeWork subtype with no unique properties. Included Maps attach via hasPart.

MusicPlaylist JSON-LD example for a curated list of MusicRecording tracks. CreativeWork subtype adding numTracks and track. Parent of MusicAlbum and MusicRelease.

3DModel JSON-LD example for a 3D asset (GLB, GLTF, USDZ) used in AR, VR, gaming, or product viewers. MediaObject subtype adding the isResizable property.

Game JSON-LD example for the parent type behind VideoGame. CreativeWork subtype adding 5 game properties: characterAttribute, gameItem, gameLocation, numberOfPlayers, quest. Covers board games, RPGs, TTRPGs, and electronic games generically.

VideoGame JSON-LD example for an electronic game. Inherits from both Game and SoftwareApplication, adding 10 properties: actor, cheatCode, director, gameEdition, gamePlatform, gameServer, gameTip, musicBy, playMode, trailer. Covers GamePlayMode enum (CoOp, MultiPlayer, SinglePlayer).

CreativeWorkSeries JSON-LD example for the parent type behind BookSeries, Periodical, PodcastSeries, RadioSeries, TVSeries, MovieSeries, and VideoGameSeries. Adds startDate, endDate, and issn.

TVSeries JSON-LD example for a television show. CreativeWorkSeries subtype adding actor, director, containsSeason, episode, numberOfEpisodes, numberOfSeasons, productionCompany, musicBy, countryOfOrigin, trailer, titleEIDR.

MovieSeries JSON-LD example for a film franchise. CreativeWorkSeries subtype adding actor, director, musicBy, productionCompany, trailer.

RadioSeries JSON-LD stub for a radio show series. CreativeWorkSeries subtype (same property set as TVSeries but without EIDR).

Grant JSON-LD example for a non-monetary grant or award. Pending Intangible adding fundedItem, funder, and sponsor. Parent of MonetaryGrant.

MonetaryGrant JSON-LD example for a cash grant or award. Grant subtype adding amount (MonetaryAmount or Number).

MedicalGuideline JSON-LD example for a clinical practice guideline. MedicalEntity subtype adding evidenceLevel (MedicalEvidenceLevel A/B/C), evidenceOrigin, guidelineDate, guidelineSubject. Parent of MedicalGuidelineRecommendation and MedicalGuidelineContraindication.

MedicalStudy JSON-LD example for a clinical study. MedicalEntity subtype adding healthCondition, sponsor, status (MedicalStudyStatus enum), studyLocation, studySubject. Parent of MedicalObservationalStudy and MedicalTrial.

Residence JSON-LD stub for a residential building as a Place. Adds accommodationFloorPlan and floorLevel. Parent of ApartmentComplex and GatedResidenceCommunity.

FloorPlan JSON-LD example for the layout of a housing unit or building. Pending Intangible adding 12 properties: amenityFeature, floorSize, isPlanForApartment, layoutImage, numberOfAccommodationUnits, numberOfAvailableAccommodationUnits, numberOfBathroomsTotal, numberOfBedrooms, numberOfFullBathrooms, numberOfPartialBathrooms, numberOfRooms, petsAllowed.

Collection JSON-LD example for a bibliographic or archival collection of items. CreativeWork subtype adding collectionSize. Parent of ProductCollection.

ArchiveComponent JSON-LD example for a single archival item. Pending CreativeWork subtype adding holdingArchive and itemLocation.

DefinedTermSet JSON-LD example for a controlled vocabulary: a glossary, a taxonomy, a classification scheme. CreativeWork subtype adding hasDefinedTerm. Parent of CategoryCodeSet.

CategoryCode JSON-LD example for a single code in a classification scheme. DefinedTerm subtype adding codeValue and inCodeSet. Used for ICD-10, NAICS, ISIC, and other coded taxonomies.

CategoryCodeSet JSON-LD example for a coded classification scheme. DefinedTermSet subtype adding hasCategoryCode. Used for ICD-10, NAICS, ISIC, CPT, and other formal code sets.

CivicStructure JSON-LD example for the Place subtype behind public buildings: town halls, concert halls, airports, museums, bridges, beaches, parks, stations, schools. Adds one direct property: openingHours.

Landform JSON-LD example for the Place subtype behind natural geographic features: mountains, volcanoes, bodies of water, continents. No unique properties.

BodyOfWater JSON-LD example for lakes, rivers, seas, oceans, canals, ponds, reservoirs, and waterfalls. Landform subtype with no unique properties but with 8 specialized subtypes.

Mountain JSON-LD stub. Direct Landform subtype with no unique properties. Use inherited Place properties (geo, name, description, image).

Beach JSON-LD stub. Direct CivicStructure subtype (despite being a natural feature). No unique properties; inherits openingHours from CivicStructure.

Bridge JSON-LD stub. Direct CivicStructure subtype with no unique properties.

StadiumOrArena JSON-LD stub. Dual-inherits from CivicStructure and SportsActivityLocation. No unique properties; the dual lineage gives it both civic-structure and sports-facility inherited properties.

MusicVenue JSON-LD stub. Direct CivicStructure subtype for concert halls, clubs, and other live-music venues. No unique properties.

MovieTheater JSON-LD stub. CivicStructure subtype for cinemas. Adds screenCount.

Museum JSON-LD stub. Direct CivicStructure subtype with no unique properties.

AdministrativeArea JSON-LD example for political jurisdictions: countries, states, cities, school districts. Place subtype with no unique properties but 4 specialized subtypes: Country, State, City, SchoolDistrict.

DefinedRegion JSON-LD example for a region defined by postal codes and administrative areas. Pending type useful for shipping zones, service areas, and merchant return policies. Adds addressCountry, addressRegion, postalCode, postalCodePrefix, postalCodeRange.

SportsOrganization JSON-LD example for the parent type behind SportsTeam. Organization subtype adding one property: sport (Text or URL).

ComicCoverArt JSON-LD stub for the cover image of a comic issue. Dual-inherits from ComicStory and CoverArt (which sits under VisualArtwork), carrying the full comics creative-team vocabulary plus art-world dimensions.

Guide JSON-LD example for a buying guide, product recommendation guide, or ranked list. Pending CreativeWork subtype adding category and reviewAspect.

WebContent JSON-LD stub for generic web-addressable content when the finer WebPage / WebSite / WebPageElement distinctions do not apply. Pending CreativeWork subtype with no unique properties.

Poster JSON-LD stub for printed or digital announcement posters (concert posters, film posters, promotional posters). Pending CreativeWork subtype with no unique properties.

Manuscript JSON-LD stub for a handwritten book, document, or piece of music. Pending CreativeWork subtype with no unique properties; relies on inherited material, author, dateCreated.

FoodService JSON-LD stub for a food service offering: breakfast, lunch, dinner, room service, banquet catering, meal delivery. Service subtype with no unique properties.

LiquorStore JSON-LD stub for shops selling wine, beer, whisky, and other spirits. Store subtype with no unique properties.

GroceryStore JSON-LD stub for supermarkets, bodegas, co-ops, and food-first retail shops. Store subtype with no unique properties.

BookStore JSON-LD stub for bookshops, indie booksellers, and used-book stores. Direct Store subtype with no unique properties.

Campground JSON-LD stub for tent, RV, and cabin campgrounds. Dual-inherits CivicStructure and LodgingBusiness, giving it the full lodging vocabulary (checkinTime, checkoutTime, numberOfRooms, petsAllowed, starRating, amenityFeature, availableLanguage, audience).

RVPark JSON-LD stub for RV-focused overnight destinations. Direct CivicStructure subtype with no unique properties.

Playground JSON-LD stub for children's playgrounds (public or private). Direct CivicStructure subtype with no unique properties.

Aquarium JSON-LD stub for public aquariums. Direct CivicStructure subtype with no unique properties.

Zoo JSON-LD stub for public zoos and animal parks. Direct CivicStructure subtype with no unique properties.

TaxiStand JSON-LD stub for taxi pickup locations. Direct CivicStructure subtype with no unique properties.

ParkingFacility JSON-LD stub for parking lots and garages. Direct CivicStructure subtype with no unique properties.

FoodEstablishment JSON-LD example for the parent type behind Restaurant, CafeOrCoffeeShop, Bakery, BarOrPub, Brewery, Distillery, FastFoodRestaurant, IceCreamShop, and Winery. Adds 4 direct properties: acceptsReservations, hasMenu, servesCuisine, starRating.

Bakery JSON-LD stub for retail bakeries. Direct FoodEstablishment subtype with no unique properties.

Brewery JSON-LD stub for brewing facilities with tasting rooms or taprooms. Direct FoodEstablishment subtype with no unique properties.

Distillery JSON-LD stub for distilling facilities with tasting rooms. Direct FoodEstablishment subtype with no unique properties.

Winery JSON-LD stub for wineries with tasting rooms. Direct FoodEstablishment subtype with no unique properties.

AutomotiveBusiness JSON-LD example for the parent type behind AutoDealer, AutoRepair, AutoBodyShop, AutoRental, AutoWash, AutoPartsStore, GasStation, MotorcycleDealer, MotorcycleRepair. Direct LocalBusiness subtype with no unique properties.

HealthAndBeautyBusiness JSON-LD example for the parent type behind BeautySalon, DaySpa, HairSalon, HealthClub, NailSalon, and TattooParlor. Direct LocalBusiness subtype with no unique properties.

LegalService JSON-LD example for law firms and legal counsels. Direct LocalBusiness subtype (with Attorney and Notary as specific subtypes).

Attorney JSON-LD stub for individual attorneys and law offices. Direct LegalService subtype with no unique properties.

AmusementPark JSON-LD stub for theme parks, amusement parks, and ride-based entertainment parks. Direct EntertainmentBusiness subtype with no unique properties.

ArtGallery JSON-LD stub for commercial and non-commercial art galleries. Direct EntertainmentBusiness subtype with no unique properties.

Casino JSON-LD stub for gambling venues. Direct EntertainmentBusiness subtype with no unique properties.

ComedyClub JSON-LD stub for standup comedy venues. Direct EntertainmentBusiness subtype with no unique properties.

NightClub JSON-LD stub for dance clubs and late-night venues. Direct EntertainmentBusiness subtype with no unique properties.

BowlingAlley JSON-LD stub for bowling centres. Direct SportsActivityLocation subtype with no unique properties.

GolfCourse JSON-LD stub for public and private golf courses. Direct SportsActivityLocation subtype with no unique properties.

ArchiveOrganization JSON-LD stub for archives: museums, state archives, historical societies holding ArchiveComponent items. Direct LocalBusiness subtype with no unique properties.

EmergencyService JSON-LD example for emergency-response organisations: fire departments, police departments, EMS/ambulance services, coast guard, mountain rescue. Direct LocalBusiness subtype and parent of FireStation and PoliceStation.

LandmarksOrHistoricalBuildings JSON-LD stub for historic landmarks and heritage buildings. Direct Place subtype with no unique properties. Often dual-typed with TouristAttraction.

TouristDestination JSON-LD example for a region or place where tourists visit. Place subtype adding includesAttraction (the TouristAttraction list) and touristType (audience).

TouristTrip JSON-LD example for a guided or packaged tourist trip. Trip subtype adding touristType (Audience or Text).

LakeBodyOfWater JSON-LD stub for lakes. Direct BodyOfWater subtype with no unique properties.

OceanBodyOfWater JSON-LD stub for the five major oceans. Direct BodyOfWater subtype with no unique properties.

SeaBodyOfWater JSON-LD stub for seas and semi-enclosed marine waters. Direct BodyOfWater subtype with no unique properties.

Waterfall JSON-LD stub for waterfalls. Direct BodyOfWater subtype with no unique properties.

Canal JSON-LD stub for artificial waterways. Direct BodyOfWater subtype with no unique properties.

Pond JSON-LD stub for ponds. Direct BodyOfWater subtype with no unique properties.

Reservoir JSON-LD stub for artificial lakes created by dams. Direct BodyOfWater subtype with no unique properties.

Continent JSON-LD stub for continents. Direct Landform subtype with no unique properties.

Volcano JSON-LD stub for volcanic mountains and vents. Direct Landform subtype (not Mountain) with no unique properties.

BedAndBreakfast JSON-LD stub for B&Bs and small inns. Direct LodgingBusiness subtype with no unique properties.

Hostel JSON-LD stub for hostels with shared dormitory and private room accommodations. Direct LodgingBusiness subtype with no unique properties.

Motel JSON-LD stub for motels and motor lodges. Direct LodgingBusiness subtype with no unique properties.

VacationRental JSON-LD stub for whole-property short-term rentals (Airbnb-style). Direct LodgingBusiness subtype with no unique properties.

Resort JSON-LD stub for destination resorts and leisure properties. Direct LodgingBusiness subtype with no unique properties.

PaymentChargeSpecification JSON-LD example for payment-method surcharges (credit-card fees, bank-transfer fees). PriceSpecification subtype adding appliesToPaymentMethod.

CompoundPriceSpecification JSON-LD example for bundled pricing with multiple components (base fare + taxes + fees). PriceSpecification subtype with priceComponent and priceType.

Hospital JSON-LD example for an acute-care hospital. Triple-inherits CivicStructure + EmergencyService + MedicalOrganization. Direct properties: availableService, medicalSpecialty, healthcareReportingData.

Pharmacy JSON-LD example for a retail pharmacy. Dual-inherits MedicalBusiness + MedicalOrganization with no unique properties. Use for drug-dispensing local-search listings.

MedicalClinic JSON-LD example for a multi-provider outpatient clinic. Dual-inherits MedicalBusiness + MedicalOrganization. Direct properties: availableService, medicalSpecialty.

DiagnosticLab JSON-LD example for a clinical diagnostic laboratory (bloodwork, imaging-read, genetic testing). MedicalOrganization subtype with one direct property: availableTest.

VeterinaryCare JSON-LD example for a veterinary practice. Direct MedicalOrganization subtype for animal-healthcare providers. No unique properties.

Optician JSON-LD example for an eyeglass and contact-lens retailer. Direct MedicalBusiness subtype (a LocalBusiness specialty). No unique properties.

MedicalTrial JSON-LD example for a clinical trial. MedicalStudy subtype with one direct property (trialDesign, MedicalTrialDesign enum) plus inherited status, healthCondition, sponsor.

MedicalObservationalStudy JSON-LD example for a non-interventional cohort, registry, or cross-sectional study. MedicalStudy subtype with one direct property: studyDesign (MedicalObservationalStudyDesign enum).

MedicalContraindication JSON-LD example for absolute and relative contraindications to a Drug, MedicalTherapy, or MedicalProcedure. Direct MedicalEntity subtype; no unique properties.

MedicalTest JSON-LD example for a clinical test. Direct MedicalEntity subtype with 5 direct properties: affectedBy, normalRange, signDetected, usedToDiagnose, usesDevice. Parent of BloodTest, ImagingTest, PathologyTest, MedicalTestPanel.

MedicalSignOrSymptom JSON-LD example for clinical signs (objective findings) and symptoms (patient-reported). MedicalCondition subtype with one direct property: possibleTreatment.

GovernmentBuilding JSON-LD example for a government-owned facility. Direct CivicStructure subtype, parent of CityHall, Courthouse, Embassy, LegislativeBuilding, DefenceEstablishment. No unique properties.

CityHall JSON-LD example for a municipal seat of government. Direct GovernmentBuilding subtype. No unique properties; the type signals mayoral / council functions.

Courthouse JSON-LD example for a building where court is held. Direct GovernmentBuilding subtype. No unique properties; model court calendars, public access, and security with inherited CivicStructure properties.

Embassy JSON-LD example for a diplomatic mission (embassies and consulates general). Direct GovernmentBuilding subtype. No unique properties; appointment-booking and jurisdiction are the key inherited patterns.

LegislativeBuilding JSON-LD example for a state capitol, parliament, or congressional building. Direct GovernmentBuilding subtype. Key pattern: session calendars, gallery access, tour schedules.

DefenceEstablishment JSON-LD example for a military base or defence installation. Direct GovernmentBuilding subtype. No unique properties; publicAccess is typically false.

FireStation JSON-LD example for a fire station. Dual-inherits CivicStructure + EmergencyService. 24/7 hours, engine company info, community education programmes.

PoliceStation JSON-LD example for a police station. Dual-inherits CivicStructure + EmergencyService. 24/7 emergency coverage + records-counter hours, services like fingerprinting and reporting.

Cemetery JSON-LD example for a graveyard. Direct CivicStructure subtype. No unique properties; model visiting hours, plot search, and memorial programmes with inherited properties.

Crematorium JSON-LD example for a cremation facility. Direct CivicStructure subtype. No unique properties; commonly paired with FuneralParlor services via hasOfferCatalog.

PublicToilet JSON-LD example for a public restroom. Direct CivicStructure subtype. Accessibility, opening hours, and gender-neutral signalling are the high-value inherited patterns.

Permit JSON-LD example for a permission granted by an authority. Intangible with 7 direct properties (issuedBy, issuedThrough, permitAudience, validFor, validFrom, validIn, validUntil). Parent of GovernmentPermit.

GovernmentPermit JSON-LD example for a permit issued by a government agency. Direct Permit subtype. Use for building permits, health permits, vehicle permits, and similar government-issued authorisations.

TaxiService JSON-LD example for a taxi or ride-hire service. Direct Service subtype. Covers areaServed, hoursAvailable, provider (Organization), providerMobility, offers. The canonical type (supersedes the old Taxi type).

Blog JSON-LD example for the parent container of BlogPosting entries. CreativeWork subtype with blogPost and issn.

MenuSection JSON-LD example for a named section of a restaurant menu. CreativeWork subtype with hasMenuItem and hasMenuSection (recursive).

MenuItem JSON-LD example for a single menu entry. Intangible subtype with menuAddOn, nutrition, offers, suitableForDiet.

Clip JSON-LD example for a segment of audio or video (TV clip, podcast highlight, YouTube key-moment). CreativeWork subtype with clipNumber, startOffset, endOffset, partOfEpisode/Season/Series.

MedicalTherapy JSON-LD example for a non-procedural therapy (radiation, physical therapy, dietary intervention). TherapeuticProcedure subtype with duplicateTherapy, seriousAdverseOutcome, contraindication.

AboutPage JSON-LD example for a website's About page. Direct WebPage subtype with no unique properties.

ProfilePage JSON-LD example for a person or organisation profile page. Direct WebPage subtype. Google's Profile Page rich result keys on this type.

CollectionPage JSON-LD example for a listing / category / tag page. Direct WebPage subtype. Parent of ImageGallery and VideoGallery.

MedicalWebPage JSON-LD example for patient-education and clinical-reference pages. WebPage subtype with aspect and medicalAudience.

EducationalOccupationalProgram JSON-LD example for a degree / certificate / apprenticeship programme. Intangible with 23 direct properties covering application, credits, cost, duration, and outcomes.

WorkBasedProgram JSON-LD example for an apprenticeship or on-the-job training programme. EducationalOccupationalProgram subtype emphasising occupationalCategory and trainingSalary.

DataFeed JSON-LD example for a feed of dataset items (a streaming / batch data feed). Dataset subtype with dataFeedElement for the feed's items.

DataCatalog JSON-LD example for a catalogue of datasets (CKAN / data.gov / Dataverse-style). CreativeWork subtype with dataset, measurementMethod, measurementTechnique.

DataDownload JSON-LD example for a downloadable distribution of a Dataset (CSV, JSON, Parquet). MediaObject subtype. Attach via Dataset.distribution.

ExercisePlan JSON-LD example for a structured exercise programme. Dual-inherits PhysicalActivity (via LifestyleModification) and CreativeWork. 8 direct properties.

Diet JSON-LD example for a dietary plan (Mediterranean, DASH, low-FODMAP). Dual-inherits LifestyleModification and CreativeWork. Properties: dietFeatures, endorsers, expertConsiderations, physiologicalBenefits, risks.

MedicalRiskFactor JSON-LD example for a factor that increases disease risk (smoking, hypertension, family history). MedicalEntity subtype with increasesRiskOf.

MedicalRiskEstimator JSON-LD example for a tool estimating disease risk (Framingham, FRAX, ASCVD). MedicalEntity subtype with estimatesRiskOf and includedRiskFactor.

MedicalRiskScore JSON-LD example for an explicit risk-score formula. MedicalRiskEstimator subtype with algorithm.

DrugClass JSON-LD example for a pharmacological class (statins, ACE inhibitors, SSRIs). MedicalEntity subtype with drug.

VideoGameSeries JSON-LD example for a franchise or multi-title game series. CreativeWorkSeries subtype with 22 direct properties covering seasons, episodes, characters, quests, gameplay, platforms, and production credits.

Thing JSON-LD example for the root of the entire schema.org vocabulary. Every type descends from Thing. Use it directly only when no subtype fits; its 13 properties (name, url, image, identifier, sameAs, potentialAction, etc.) are the universal entity signals every page should publish.