Schema: areaServed

Use the Schema.org definition of LocalBusiness to improve the listing of your local store. This in-depth example shows you exactly how to manually mark up your location.

In-depth EducationalOrganization JSON-LD example wired into the Xoo universe as the Royal Institute of Medicine, Jane Xoo's alma mater, founded 1863 in Copenhagen. First XooCode example to explicitly teach schema.org subtype selection: why CollegeOrUniversity is a better choice than base Organization, and how to pick the right subtype for schools, hospitals, NGOs, and government bodies.

Service JSON-LD example for the Xoo Code Schema Markup Audit, a professional service Xoo Code Inc. offers on top of the XooStructured IDE. Covers the OfferCatalog composition pattern with tiered pricing, ServiceChannel for access points, structured areaServed, and the subtype-selection lesson applied to service types.

FinancialService JSON-LD example for a credit union in Dunmore. Covers feesAndCommissionsSpecification (the only property unique to FinancialService), the four subtypes (BankOrCreditUnion, InsuranceAgency, AccountingService, AutomatedTeller), and how to mark up a financial institution with LocalBusiness properties.

GovernmentOrganization JSON-LD example for the Borough of Dunmore municipal government. Covers areaServed for jurisdictional scope, department for sub-agencies, and how GovernmentOrganization pairs with GovernmentService for public services.

NewsMediaOrganization JSON-LD example for the Dunmore Herald newspaper. Covers the 10 editorial trust properties (ethicsPolicy, masthead, correctionsPolicy, verificationFactCheckingPolicy, etc.) that Google News uses as publisher credibility signals.

NGO JSON-LD example for the Children First Foundation, a non-profit established in Jane Xoo's name. Covers nonprofitStatus with country-specific NonprofitType enums, funder, areaServed, and how NGO differs from Organization and FundingScheme for non-profit entities.

FundingScheme JSON-LD example for the Xoo Pediatric Research Grant. Covers how FundingScheme describes grant programs and funding initiatives, the relationship to the administering NGO via funder, and how it differs from NGO and FundingAgency.

FinancialIncentive JSON-LD example for a structured data adoption tax credit. Covers the 14 properties unique to FinancialIncentive including incentiveType, incentiveStatus, incentiveAmount, incentivizedItem, and the IncentiveType/IncentiveStatus enums.

GovernmentService JSON-LD example for a Dunmore municipal trash pickup service. Covers jurisdiction and serviceOperator (the 2 properties unique to GovernmentService) plus inherited Service properties.

DefinedRegion JSON-LD example for a region defined by postal codes and administrative areas. Pending type useful for shipping zones, service areas, and merchant return policies. Adds addressCountry, addressRegion, postalCode, postalCodePrefix, postalCodeRange.

FoodService JSON-LD stub for a food service offering: breakfast, lunch, dinner, room service, banquet catering, meal delivery. Service subtype with no unique properties.

Florist JSON-LD stub for flower shops. Direct Store subtype with no unique properties.

Plumber JSON-LD stub for plumbing contractors. Direct HomeAndConstructionBusiness subtype with no unique properties.

Electrician JSON-LD stub for electrical contractors. Direct HomeAndConstructionBusiness subtype with no unique properties.

GeneralContractor JSON-LD stub for general building contractors. Direct HomeAndConstructionBusiness subtype with no unique properties.

Locksmith JSON-LD stub for locksmith services. Direct HomeAndConstructionBusiness subtype with no unique properties.

LegalService JSON-LD example for law firms and legal counsels. Direct LocalBusiness subtype (with Attorney and Notary as specific subtypes).

RealEstateAgent JSON-LD stub for real estate agencies and individual agents. Direct LocalBusiness subtype with no unique properties.

HVACBusiness JSON-LD stub for heating, ventilation, and air conditioning contractors. Direct HomeAndConstructionBusiness subtype with no unique properties.

HousePainter JSON-LD stub for residential and commercial painters. Direct HomeAndConstructionBusiness subtype with no unique properties.

MovingCompany JSON-LD stub for moving and relocation services. Direct HomeAndConstructionBusiness subtype with no unique properties.

RoofingContractor JSON-LD stub for roofing contractors. Direct HomeAndConstructionBusiness subtype with no unique properties.

EmergencyService JSON-LD example for emergency-response organisations: fire departments, police departments, EMS/ambulance services, coast guard, mountain rescue. Direct LocalBusiness subtype and parent of FireStation and PoliceStation.

EmploymentAgency JSON-LD stub for staffing, recruiting, and temp agencies. Direct LocalBusiness subtype with no unique properties.

InsuranceAgency JSON-LD stub for insurance agencies and brokerages. Direct FinancialService subtype with no unique properties (inherits feesAndCommissionsSpecification).

DeliveryChargeSpecification JSON-LD example for shipping-fee rules on Offers and OfferShippingDetails. PriceSpecification subtype adding appliesToDeliveryMethod and areaServed.

Embassy JSON-LD example for a diplomatic mission (embassies and consulates general). Direct GovernmentBuilding subtype. No unique properties; appointment-booking and jurisdiction are the key inherited patterns.

FireStation JSON-LD example for a fire station. Dual-inherits CivicStructure + EmergencyService. 24/7 hours, engine company info, community education programmes.

PoliceStation JSON-LD example for a police station. Dual-inherits CivicStructure + EmergencyService. 24/7 emergency coverage + records-counter hours, services like fingerprinting and reporting.

TaxiService JSON-LD example for a taxi or ride-hire service. Direct Service subtype. Covers areaServed, hoursAvailable, provider (Organization), providerMobility, offers. The canonical type (supersedes the old Taxi type).

Taxi JSON-LD reference. Legacy type superseded by TaxiService. Kept for back-compatibility; new implementations should use TaxiService.

ContactPointOption JSON-LD reference. 2-value Enumeration (HearingImpairedSupported, TollFree). Used as ContactPoint.contactOption.

FinancialProduct JSON-LD example for the parent of all published banking / credit / insurance offerings. Service subtype adding interestRate, annualPercentageRate, and feesAndCommissionsSpecification.

GeoShape JSON-LD example for a geographic region as a box, circle, polygon, or line. StructuredValue subtype used on Place.geo, Event.location, and areaServed to describe arbitrary-shaped service areas beyond a single GeoCoordinates point.

GeoCircle JSON-LD example — GeoShape subtype with geoMidpoint (GeoCoordinates) and geoRadius (Distance / Number / Text). Canonical form for 'within X km' service areas.