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TouristInformationCenter

TouristInformationCenter is a direct LocalBusiness subtype for visitor centres, tourism offices, and concierge kiosks.

Full example of schema.org/TouristInformationCenter json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/TouristInformationCenter
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TouristInformationCenter",
  "name": "Dunmore Visitor Center",
  "address": { "@type": "PostalAddress", "streetAddress": "5 Riverfront Park", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-2071",
  "openingHours": "Mo-Sa 09:00-17:00",
  "isAccessibleForFree": true,
  "url": "https://xoocode.com/civic/dunmore-visitor-center"
}
</script>

Minimal valid version

The smallest markup that still produces a valid TouristInformationCenter entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/TouristInformationCenter (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TouristInformationCenter",
  "name": "Dunmore Visitor Center",
  "address": { "@type": "PostalAddress", "streetAddress": "5 Riverfront Park", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

TouristInformationCenter is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). TouristInformationCenter becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common TouristInformationCenter mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    TouristInformationCenter vs TravelAgency

    Wrong
    TouristInformationCenter on a commercial travel agency
    Right
    TravelAgency for commercial; TouristInformationCenter for civic/non-commercial information offices

    The two serve different customer relationships.

About the example data

"Dunmore Visitor Center", a fictional municipal tourism office.

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