ShoppingCenter

ShoppingCenter is a direct LocalBusiness subtype for shopping malls, strip malls, lifestyle centres, and retail plazas. Individual tenant shops link via containsPlace.

Full example of schema.org/ShoppingCenter json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/ShoppingCenter

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ShoppingCenter",
  "name": "Dunmore Town Center",
  "address": { "@type": "PostalAddress", "streetAddress": "100 Town Center Dr", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-2061",
  "openingHours": "Mo-Sa 10:00-21:00, Su 11:00-19:00",
  "url": "https://xoocode.com/shops/dunmore-town-center"
}
</script>

Minimal valid version

The smallest markup that still produces a valid ShoppingCenter entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/ShoppingCenter (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ShoppingCenter",
  "name": "Dunmore Town Center",
  "address": { "@type": "PostalAddress", "streetAddress": "100 Town Center Dr", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

ShoppingCenter is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). ShoppingCenter becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common ShoppingCenter mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

01
ShoppingCenter listing tenants in description
Wrong
```
Plain-text tenant list in description
```
Right
```
Each tenant as its own Store subtype, linked via containsPlace
```
Tenants are entities with their own hours, ratings, and offers. Keep them separate for proper indexing.

Schema properties in this example

ShoppingCenter LocalBusiness name address PostalAddress streetAddress addressLocality addressRegion postalCode addressCountry telephone openingHours url containsPlace

About the example data

"Dunmore Town Center", a fictional open-air shopping centre.

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