Schema: Audience

A clear, readable and advanced example in json+ld markup for Events. Use it to understand how you can explicitly structure relevant data about upcoming or finished events on your own webpage resources.

In-depth Product JSON-LD example wired into the Xoo universe via XooTee, a premium t-shirt sold by Xoo Code Inc. at the Dunmore store. Covers Offer, AggregateRating, Review, and @id reuse in one example.

In-depth Article JSON-LD example wired into the Xoo universe via Jane Xoo's 1945 pediatric paper, the artifact behind the Person example's claim that she redefined modern healthcare for children. Covers author @id references, the datePublished/dateModified/dateCreated triple, the 110-character headline rule, and Google's three-aspect-ratio image requirement.

An in-depth JSON-LD example for Recipe markup, wired into the Xoo universe as the specific nutritional formula from Jane Xoo's 1945 clinical framework. Learn HowToStep composition, NutritionInformation, ISO 8601 durations, recipeYield as QuantitativeValue, and how a Recipe can be derived from and cross-referenced with an Article.

In-depth Course JSON-LD example wired into the Xoo universe as PED-412, the Royal Institute of Medicine graduate course where students read Jane Xoo's 1945 paper as required material. Covers the critical distinction between Course (the abstract concept) and CourseInstance (specific scheduled offerings), the hasCourseInstance linking pattern, and ISO 8601 durations for timeRequired and courseWorkload.

Service JSON-LD example for the Xoo Code Schema Markup Audit, a professional service Xoo Code Inc. offers on top of the XooStructured IDE. Covers the OfferCatalog composition pattern with tiered pricing, ServiceChannel for access points, structured areaServed, and the subtype-selection lesson applied to service types.

DigitalDocument JSON-LD example for a downloadable PDF whitepaper on structured data ROI. Covers hasDigitalDocumentPermission for access control, encoding with MediaObject for file metadata, pagination, and how DigitalDocument differs from Article for non-HTML published content.

PlayAction JSON-LD example for a live concert performance. PlayAction is the parent of PerformAction and ExerciseAction for actions with entertainment or recreational value.

ChildCare JSON-LD stub for daycare, nursery, and childcare facilities. Direct LocalBusiness subtype with no unique properties.

Casino JSON-LD stub for gambling venues. Direct EntertainmentBusiness subtype with no unique properties.

NightClub JSON-LD stub for dance clubs and late-night venues. Direct EntertainmentBusiness subtype with no unique properties.

AdultEntertainment JSON-LD stub for adult-only entertainment venues. Direct EntertainmentBusiness subtype with no unique properties. Populate audience with suggestedMinAge.

TattooParlor JSON-LD stub for tattoo and body-modification studios. Direct HealthAndBeautyBusiness subtype with no unique properties.

TouristDestination JSON-LD example for a region or place where tourists visit. Place subtype adding includesAttraction (the TouristAttraction list) and touristType (audience).

TouristTrip JSON-LD example for a guided or packaged tourist trip. Trip subtype adding touristType (Audience or Text).

Permit JSON-LD example for a permission granted by an authority. Intangible with 7 direct properties (issuedBy, issuedThrough, permitAudience, validFor, validFrom, validIn, validUntil). Parent of GovernmentPermit.

GovernmentPermit JSON-LD example for a permit issued by a government agency. Direct Permit subtype. Use for building permits, health permits, vehicle permits, and similar government-issued authorisations.

DigitalDocumentPermissionType JSON-LD reference. 3-value Enumeration (Read, Write, Comment). Used as DigitalDocumentPermission.permissionType.

PeopleAudience JSON-LD example for targeting content or products at a demographic: age range, gender, body measurements, health conditions. Audience subtype carrying the required / suggested age + gender + measurement trio.

BusinessAudience JSON-LD example for targeting B2B products at companies by revenue, employee count, or age. Audience subtype carrying yearsInOperation, yearlyRevenue, numberOfEmployees as QuantitativeValue ranges.

Audience JSON-LD reference — Intangible parent of PeopleAudience, MedicalAudience, ParentAudience, EducationalAudience, BusinessAudience, Researcher, PatientExperiencer. Carries audienceType and geographicArea.

ParentAudience JSON-LD reference — PeopleAudience subtype carrying childMinAge and childMaxAge. Used for content aimed at parents of children in a specific age band.

EducationalAudience JSON-LD reference — Audience subtype carrying educationalRole (student, teacher, administrator). Used on LearningResource / Course / ScholarlyArticle.audience.

MedicalAudience JSON-LD reference. Target audiences for medical web pages.

Researcher JSON-LD reference. Researchers.