MedicalBusiness
MedicalBusiness is a LocalBusiness subtype (also inheriting from MedicalOrganization) for healthcare practices and clinics. It covers any business providing medical services: dental offices, physician practices, opticians, pharmacies, medical clinics. For most implementations, use a more specific subtype.
The Dentist example covers a full MedicalBusiness implementation. Other subtypes include Physician, Optician, and Pharmacy. MedicalBusiness inherits from both LocalBusiness (address, hours, phone) and MedicalOrganization (medicalSpecialty), giving it properties from both hierarchies.
Full example of schema.org/MedicalBusiness json-ld markup
The markup is verified as valid with Rich Results Test from Google.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "MedicalBusiness",
"name": "Dunmore Walk-In Clinic",
"description": "Walk-in medical clinic providing urgent care, vaccinations, and routine checkups. No appointment needed.",
"image": "https://dunmorewalkin.com/clinic-16x9.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "520 Main Street",
"addressLocality": "Dunmore",
"addressRegion": "PA",
"postalCode": "18512",
"addressCountry": "US"
},
"telephone": "+1-570-555-0500",
"medicalSpecialty": "https://schema.org/PrimaryCare",
"isAcceptingNewPatients": true,
"openingHours": ["Mo-Fr 08:00-20:00", "Sa 09:00-17:00"]
}
</script>Minimal valid version
The smallest markup that still produces a valid MedicalBusiness entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "MedicalBusiness",
"name": "Dunmore Walk-In Clinic",
"address": { "@type": "PostalAddress", "streetAddress": "520 Main Street", "addressLocality": "Dunmore", "addressRegion": "PA", "addressCountry": "US" },
"image": "https://dunmorewalkin.com/clinic-16x9.jpg",
"description": "Walk-in medical clinic for urgent care and routine checkups."
}
</script>Google rich results this unlocks
Markup matching this example makes your page eligible for the following Google Search rich results. The primary target drives the required / recommended property classification in the advanced code block above.
- Google docsLocal business panelprimary
Common MedicalBusiness mistakes
Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.
- 01
Using MedicalBusiness when a subtype exists
Wrong"@type": "MedicalBusiness" for a dental practiceRight"@type": "Dentist" for dentists, "Physician" for doctors, "Optician" for eye care, "Pharmacy" for pharmaciesMedicalBusiness is the generic parent. Google's health search features filter on specific subtypes. Use MedicalBusiness only for clinics that do not fit a more specific type, like a multi-specialty walk-in clinic.
Schema properties in this example
About the example data
Dunmore Family Dental is the MedicalBusiness in the Xoo universe, marked up as Dentist (a MedicalBusiness subtype).
Comments
Loading comments...