Schema: about

WebPage markup should be the cornerstone of all your markup work. WebPage can and should per definition be used on all webpages without exception. Follow our simple, yet deep WebPage markup example to understand how.

In-depth Article JSON-LD example wired into the Xoo universe via Jane Xoo's 1945 pediatric paper, the artifact behind the Person example's claim that she redefined modern healthcare for children. Covers author @id references, the datePublished/dateModified/dateCreated triple, the 110-character headline rule, and Google's three-aspect-ratio image requirement.

In-depth Course JSON-LD example wired into the Xoo universe as PED-412, the Royal Institute of Medicine graduate course where students read Jane Xoo's 1945 paper as required material. Covers the critical distinction between Course (the abstract concept) and CourseInstance (specific scheduled offerings), the hasCourseInstance linking pattern, and ISO 8601 durations for timeRequired and courseWorkload.

NewsArticle JSON-LD example for a local business opening reported by the fictional Dunmore Herald. Covers dateline, NewsMediaOrganization as publisher with ethicsPolicy and masthead, speakable for Google Assistant news briefings, the print-edition trio, and @id cross-references to the Xoo Code Shop LocalBusiness.

BlogPosting JSON-LD example for a company blog post about the XooTee t-shirt launch. Covers the Blog container via isPartOf, comment and commentCount for reader discussion, interactionStatistic for engagement metrics, detailed author identity with worksFor cross-reference, and how BlogPosting differs from Article and NewsArticle.

TechArticle JSON-LD example for a developer tutorial on the XooStructured IDE. Covers proficiencyLevel, dependencies, timeRequired in ISO 8601, the CreativeWorkSeries container for documentation sets, and how TechArticle compares to HowTo for instructional content.

Book JSON-LD example for Jane Xoo's 1948 pediatric textbook, the expanded version of her 1945 paper. Covers ISBN, numberOfPages, bookEdition, bookFormat, workExample for editions, inLanguage, the Offers pattern for book pricing, and publisher as Organization with @id cross-references to the Person and Article examples.

Movie JSON-LD example for a documentary about Jane Xoo's pediatric work. Covers director, actor, duration in ISO 8601, contentRating, releasedEvent for premiere details, aggregateRating, review with nested Rating, and the WatchAction pattern for streaming links that Google uses to build the movie knowledge panel.

QAPage JSON-LD example for a community Q&A thread about XooStructured validation errors. Covers the QAPage/Question/Answer trio, acceptedAnswer vs suggestedAnswer, answerCount, upvoteCount, and how QAPage differs from FAQPage for community-driven question-and-answer content.

MusicAlbum JSON-LD example for The Children's Doctor film score. Covers track listing with MusicRecording references, numTracks, albumProductionType and albumReleaseType enums, byArtist as a shared credit, and how MusicAlbum connects to MusicRecording via the track property.

Photograph JSON-LD example for a portrait of Jane Xoo from 1945. Covers contentUrl, thumbnail, exifData with PropertyValue pairs, copyrightHolder, acquireLicensePage for licensing, locationCreated with Place, and how Photograph differs from ImageObject for standalone photo pages.

DigitalDocument JSON-LD example for a downloadable PDF whitepaper on structured data ROI. Covers hasDigitalDocumentPermission for access control, encoding with MediaObject for file metadata, pagination, and how DigitalDocument differs from Article for non-HTML published content.

ScholarlyArticle JSON-LD example for Jane Xoo's 1945 paper. ScholarlyArticle adds no properties of its own; used for peer-reviewed academic papers, journal articles, and research publications.

CreativeWork JSON-LD example for a whitepaper publication. CreativeWork is the parent of Article, Book, Movie, SoftwareApplication, and 100+ other types. Covers the most important of its 121 direct properties: author, datePublished, publisher, license, citation, and isPartOf.

EmailMessage JSON-LD example for an order confirmation email. EmailMessage adds no properties of its own; it is a Message subtype that signals email-specific context to Gmail and email clients.

Thesis JSON-LD example for a doctoral dissertation. Thesis adds one property (inSupportOf) on top of CreativeWork. Used for theses, dissertations, and academic qualification documents. Lives in the bib schema.org extension.

Map JSON-LD example for a museum venue map. Covers the mapType property with the full MapCategoryType enumeration (ParkingMap, SeatingMap, TransitMap, VenueMap) and how Map relates to downloadable site plans, seating charts, and transit diagrams.

Quotation JSON-LD example for a cited quote attributed to a person, character, or organization. Quotation is a pending CreativeWork subtype adding spokenByCharacter.

Claim JSON-LD example for a factual claim being fact-checked. Claim is a CreativeWork subtype adding appearance, firstAppearance, and claimInterpreter. It is the canonical itemReviewed target inside a ClaimReview.

Table JSON-LD example for a table within a web page. Direct WebPageElement subtype with no unique properties.

CommunicateAction JSON-LD example — the parent of AskAction, CheckInAction, CheckOutAction, CommentAction, InformAction, InviteAction, ReplyAction, and ShareAction. Carries recipient, about, language, and inLanguage.