Schema: publisher

WebPage markup should be the cornerstone of all your markup work. WebPage can and should per definition be used on all webpages without exception. Follow our simple, yet deep WebPage markup example to understand how.

In-depth Article JSON-LD example wired into the Xoo universe via Jane Xoo's 1945 pediatric paper, the artifact behind the Person example's claim that she redefined modern healthcare for children. Covers author @id references, the datePublished/dateModified/dateCreated triple, the 110-character headline rule, and Google's three-aspect-ratio image requirement.

In-depth SoftwareApplication JSON-LD example wired into the Xoo universe via XooStructured, Xoo Code Inc.'s flagship cross-platform IDE for authoring JSON-LD schema markup. Shows how the same Offer and AggregateRating pattern from Product applies to intangible digital goods, plus app-specific properties for system requirements, permissions, versioning, and multi-OS support.

An in-depth JSON-LD example for Recipe markup, wired into the Xoo universe as the specific nutritional formula from Jane Xoo's 1945 clinical framework. Learn HowToStep composition, NutritionInformation, ISO 8601 durations, recipeYield as QuantitativeValue, and how a Recipe can be derived from and cross-referenced with an Article.

FAQPage JSON-LD example for the Xoo Code Shop Dunmore visitor FAQ. Covers the mainEntity composition pattern, Question and Answer nesting, when to use FAQPage vs QAPage, and the 2023 Google rich result change that redefined when FAQ markup earns a SERP card.

Review JSON-LD example for a standalone product review with author, rating, review body, date published, and item reviewed. The individual review structure used inside Product, LocalBusiness, Recipe, Book, and Movie.

NewsArticle JSON-LD example for a local business opening reported by the fictional Dunmore Herald. Covers dateline, NewsMediaOrganization as publisher with ethicsPolicy and masthead, speakable for Google Assistant news briefings, the print-edition trio, and @id cross-references to the Xoo Code Shop LocalBusiness.

BlogPosting JSON-LD example for a company blog post about the XooTee t-shirt launch. Covers the Blog container via isPartOf, comment and commentCount for reader discussion, interactionStatistic for engagement metrics, detailed author identity with worksFor cross-reference, and how BlogPosting differs from Article and NewsArticle.

TechArticle JSON-LD example for a developer tutorial on the XooStructured IDE. Covers proficiencyLevel, dependencies, timeRequired in ISO 8601, the CreativeWorkSeries container for documentation sets, and how TechArticle compares to HowTo for instructional content.

Book JSON-LD example for Jane Xoo's 1948 pediatric textbook, the expanded version of her 1945 paper. Covers ISBN, numberOfPages, bookEdition, bookFormat, workExample for editions, inLanguage, the Offers pattern for book pricing, and publisher as Organization with @id cross-references to the Person and Article examples.

Dataset JSON-LD example for Jane Xoo's 1945-1955 pediatric outcome data. Covers distribution with DataDownload for file formats, temporalCoverage and spatialCoverage, variableMeasured, license, measurementTechnique, and how Dataset markup feeds Google Dataset Search.

WebSite JSON-LD example with SearchAction for the sitelinks search box. Covers the potentialAction pattern with query-input, the difference between WebSite and WebPage, publisher cross-referencing, and how Google uses WebSite markup to display a search box directly in the SERP for branded queries.

DigitalDocument JSON-LD example for a downloadable PDF whitepaper on structured data ROI. Covers hasDigitalDocumentPermission for access control, encoding with MediaObject for file metadata, pagination, and how DigitalDocument differs from Article for non-HTML published content.

LiveBlogPosting JSON-LD example for live XooCon coverage. Covers coverageStartTime, coverageEndTime, and liveBlogUpdate (the 3 properties unique to LiveBlogPosting), plus Google's live blog rich result.

ScholarlyArticle JSON-LD example for Jane Xoo's 1945 paper. ScholarlyArticle adds no properties of its own; used for peer-reviewed academic papers, journal articles, and research publications.

CreativeWork JSON-LD example for a whitepaper publication. CreativeWork is the parent of Article, Book, Movie, SoftwareApplication, and 100+ other types. Covers the most important of its 121 direct properties: author, datePublished, publisher, license, citation, and isPartOf.

Report JSON-LD example for a Xoo Code transparency report. Report adds one property (reportNumber) on top of Article. Used for official reports, annual reports, transparency reports, government reports, and research reports.

Thesis JSON-LD example for a doctoral dissertation. Thesis adds one property (inSupportOf) on top of CreativeWork. Used for theses, dissertations, and academic qualification documents. Lives in the bib schema.org extension.

AdvertiserContentArticle JSON-LD example for sponsored editorial content. Google's spam policy requires paid editorial to be clearly marked; AdvertiserContentArticle is the machine-readable half of that disclosure.

SatiricalArticle JSON-LD stub for satire and parody articles. Direct Article subtype with no unique properties.

ReportageNewsArticle JSON-LD stub for journalistic news reports based on direct observation and verification. Pending NewsArticle subtype with no unique properties.

OpinionNewsArticle JSON-LD stub for opinion columns, editorials, and op-eds. Pending NewsArticle subtype with no unique properties.

AnalysisNewsArticle JSON-LD stub for explainers, deep-dives, and analysis of news events. Pending NewsArticle subtype with no unique properties.

ReviewNewsArticle JSON-LD stub for news reviews (restaurant reviews, film reviews, product reviews as news pieces). Pending NewsArticle subtype; for a standalone Review without the news wrapper, use the Review type directly.

BackgroundNewsArticle JSON-LD stub for background explainers that provide context for unfolding news events. Pending NewsArticle subtype with no unique properties.

AskPublicNewsArticle JSON-LD stub for public-Q-and-A news pieces, reader-question columns, and civic dialogue formats. Pending NewsArticle subtype with no unique properties.

Periodical JSON-LD example for a regularly published serial (a journal, magazine, or trade publication) with ISSN. Periodical is a CreativeWorkSeries subtype adding issn, startDate, and endDate properties.

BookSeries JSON-LD stub for a series of books. CreativeWorkSeries subtype with no unique properties. Books in the series link via hasPart.

Newspaper JSON-LD stub for daily and weekly newspaper titles. Direct Periodical subtype with no unique properties. Inherits issn, startDate, endDate from Periodical.

ComicSeries JSON-LD stub for recurring comic book series. Periodical subtype with no unique properties. Inherits the full Periodical vocabulary; individual issues are ComicIssue.

Atlas JSON-LD stub for a bound collection of maps. CreativeWork subtype with no unique properties. Included Maps attach via hasPart.

Game JSON-LD example for the parent type behind VideoGame. CreativeWork subtype adding 5 game properties: characterAttribute, gameItem, gameLocation, numberOfPlayers, quest. Covers board games, RPGs, TTRPGs, and electronic games generically.

VideoGame JSON-LD example for an electronic game. Inherits from both Game and SoftwareApplication, adding 10 properties: actor, cheatCode, director, gameEdition, gamePlatform, gameServer, gameTip, musicBy, playMode, trailer. Covers GamePlayMode enum (CoOp, MultiPlayer, SinglePlayer).

CreativeWorkSeries JSON-LD example for the parent type behind BookSeries, Periodical, PodcastSeries, RadioSeries, TVSeries, MovieSeries, and VideoGameSeries. Adds startDate, endDate, and issn.

Guide JSON-LD example for a buying guide, product recommendation guide, or ranked list. Pending CreativeWork subtype adding category and reviewAspect.

AmpStory JSON-LD stub for an AMP Story (visual, full-screen, tap-through content format). Dual-inherits from CreativeWork and MediaObject. Note: Google has deprecated Web Stories / AMP Stories in Search as of 2024.

CriticReview JSON-LD stub for professional critic reviews. Direct Review subtype with no unique properties. Signals professional vs amateur reviewer.

Blog JSON-LD example for the parent container of BlogPosting entries. CreativeWork subtype with blogPost and issn.

DataFeed JSON-LD example for a feed of dataset items (a streaming / batch data feed). Dataset subtype with dataFeedElement for the feed's items.

DataCatalog JSON-LD example for a catalogue of datasets (CKAN / data.gov / Dataverse-style). CreativeWork subtype with dataset, measurementMethod, measurementTechnique.