InsuranceAgency

InsuranceAgency is a direct FinancialService subtype for insurance agencies and brokerages: personal lines, commercial, life, health. Populate feesAndCommissionsSpecification (inherited) for disclosure, and areaServed for the licensed states.

Full example of schema.org/InsuranceAgency json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/InsuranceAgency

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "InsuranceAgency",
  "name": "Dunmore Insurance Group",
  "address": { "@type": "PostalAddress", "streetAddress": "290 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-2101",
  "openingHours": "Mo-Fr 09:00-17:00",
  "areaServed": [{ "@type": "State", "name": "Pennsylvania" }, { "@type": "State", "name": "New York" }],
  "url": "https://xoocode.com/shops/dunmore-insurance"
}
</script>

Minimal valid version

The smallest markup that still produces a valid InsuranceAgency entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/InsuranceAgency (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "InsuranceAgency",
  "name": "Dunmore Insurance Group",
  "address": { "@type": "PostalAddress", "streetAddress": "290 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

InsuranceAgency is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). InsuranceAgency becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common InsuranceAgency mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

01
Missing licensed states
Wrong
```
InsuranceAgency without areaServed
```
Right
```
List licensed states in areaServed
```
Insurance is state-regulated; customers filter by state licensing. areaServed is the crucial signal.

Schema properties in this example

InsuranceAgency FinancialService LocalBusiness name address PostalAddress streetAddress addressLocality addressRegion postalCode addressCountry telephone openingHours areaServed State url feesAndCommissionsSpecification

About the example data

"Dunmore Insurance Group", a fictional multi-carrier insurance agency.

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