Newspaper

Newspaper is a Periodical subtype for daily, weekly, or otherwise-recurring newspaper publications: The New York Times, a regional daily, a campus weekly. It adds no properties of its own; use the inherited Periodical vocabulary (issn, startDate, endDate) plus the full CreativeWork set.

For the publishing organisation (the company behind the newspaper) use NewsMediaOrganization. Newspaper represents the title (the masthead), not the company. The two link via Newspaper.publisher = NewsMediaOrganization.

Full example of schema.org/Newspaper json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/Newspaper

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Newspaper",
  "name": "Dunmore Daily Herald",
  "issn": "2693-0111",
  "startDate": "1897-03-17",
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "Herald Media Group",
    "url": "https://dunmoreherald.example.com"
  },
  "inLanguage": "en",
  "url": "https://dunmoreherald.example.com",
  "description": "Community weekly covering Dunmore, Scranton, and the Lackawanna valley since 1897."
}
</script>

Minimal valid version

The smallest markup that still produces a valid Newspaper entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/Newspaper (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Newspaper",
  "name": "Dunmore Daily Herald",
  "issn": "2693-0111"
}
</script>

Google rich results this unlocks

Newspaper is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). Newspaper becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common Newspaper mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

01
Using Newspaper for the publishing company
Wrong
```
Newspaper entity for 'Herald Media Group' (the company)
```
Right
```
NewsMediaOrganization for the company; Newspaper for the title masthead
```
Newspaper is the publication, not the business. Put the business on NewsMediaOrganization and link them via publisher.

Schema properties in this example

Newspaper Periodical CreativeWorkSeries name issn startDate endDate publisher NewsMediaOrganization url inLanguage description

About the example data

The Dunmore Daily Herald, a weekly community newspaper in Dunmore, PA, published since 1897.

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