Schema: startDate

A clear, readable and advanced example in json+ld markup for Events. Use it to understand how you can explicitly structure relevant data about upcoming or finished events on your own webpage resources.

In-depth Course JSON-LD example wired into the Xoo universe as PED-412, the Royal Institute of Medicine graduate course where students read Jane Xoo's 1945 paper as required material. Covers the critical distinction between Course (the abstract concept) and CourseInstance (specific scheduled offerings), the hasCourseInstance linking pattern, and ISO 8601 durations for timeRequired and courseWorkload.

Movie JSON-LD example for a documentary about Jane Xoo's pediatric work. Covers director, actor, duration in ISO 8601, contentRating, releasedEvent for premiere details, aggregateRating, review with nested Rating, and the WatchAction pattern for streaming links that Google uses to build the movie knowledge panel.

EntertainmentBusiness JSON-LD example using the ArtGallery subtype for a gallery inside The Thunderdome. Covers the 7 subtypes (ArtGallery, Casino, NightClub, MovieTheater, AmusementPark, ComedyClub, AdultEntertainment) and how to mark up entertainment venues with LocalBusiness properties.

MusicEvent JSON-LD example for a live concert by The Copenhagen Ensemble at The Thunderdome. Covers performer as MusicGroup, workPerformed for linking to compositions, doorTime vs startDate, ticket offers, and how MusicEvent differs from generic Event for concerts and live performances.

SportsEvent JSON-LD example for a Dunmore Dynamos basketball game. Covers homeTeam and awayTeam as SportsTeam references, the generic competitor property for individual sports, sport, and how SportsEvent connects to SportsTeam entities in the knowledge graph.

SaleEvent JSON-LD example for a seasonal XooTee clearance at the Dunmore store. Covers how to structure sale offers with itemOffered, the difference between SaleEvent offers and Product offers, in-store vs online sales via eventAttendanceMode, and when to use SaleEvent instead of BusinessEvent.

EducationEvent JSON-LD example for a hands-on schema markup workshop at the Xoo Code Shop. Covers teaches, assesses, and educationalLevel (the 3 properties unique to EducationEvent), plus how EducationEvent differs from Course and why the instructor goes in performer.

ExhibitionEvent JSON-LD example for a photography exhibition at Xoo Gallery. Covers workFeatured for linking exhibited works, the difference between ExhibitionEvent and a gallery's event property, organizer as an ArtGallery, and how exhibition runs differ from one-night events.

ScreeningEvent JSON-LD example for the US premiere of The Children's Doctor documentary at The Thunderdome. Covers workPresented for linking to Movie, videoFormat (HD, IMAX, 3D), subtitleLanguage with BCP 47 codes, and how ScreeningEvent differs from Movie's releasedEvent.

BusinessEvent JSON-LD example for a product demo day. BusinessEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

ChildrensEvent JSON-LD example for a kids' coding camp. ChildrensEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

ComedyEvent JSON-LD example for a stand-up comedy night. ComedyEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

Conference event JSON-LD example for XooCon 2026. Shows how to mark up a multi-day conference with sub-events, speakers, and ticket tiers using schema.org Event properties.

DanceEvent JSON-LD example for a community dance performance. DanceEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

EventSeries JSON-LD example for the annual XooCon conference series. EventSeries adds no properties of its own but inherits from both Event and Series.

Festival JSON-LD example for a summer arts festival in Dunmore. Festival adds no properties of its own; see the full Event example for a complete property walkthrough.

FoodEvent JSON-LD example for a tasting menu night at The Dunmore Grill. FoodEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

Hackathon JSON-LD example for a schema markup hackathon at The Thunderdome. Hackathon adds no properties of its own; see the full Event example for a complete property walkthrough.

LiteraryEvent JSON-LD example for a book reading at Dunmore Books. LiteraryEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

PerformingArtsEvent JSON-LD example for a multi-act performing arts showcase. Use more specific subtypes (MusicEvent, DanceEvent, TheaterEvent, ComedyEvent) when the genre is known.

SocialEvent JSON-LD example for a conference after-party. SocialEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

TheaterEvent JSON-LD example for a community theater performance. TheaterEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

VisualArtsEvent JSON-LD example for an art gallery opening night. VisualArtsEvent adds no properties of its own; for multi-day exhibitions use ExhibitionEvent instead.

CourseInstance JSON-LD example for the Fall 2026 offering of PED-412, a pediatric medicine course. Covers courseMode, courseSchedule with Schedule, courseWorkload, instructor (the 4 properties unique to CourseInstance), and how CourseInstance relates to Course.

DeliveryEvent JSON-LD example for a XooTee order pickup from the Dunmore store. Covers accessCode, availableFrom, availableThrough, and hasDeliveryMethod with DeliveryMethod enum (the 4 properties unique to DeliveryEvent).

PublicationEvent JSON-LD example for the release of The Children's Doctor documentary. Covers publishedBy and publishedOn (the 2 properties unique to PublicationEvent), the relationship to Movie.releasedEvent, and the BroadcastEvent and OnDemandEvent subtypes.

PodcastSeason JSON-LD example for Season 2 of the Xoo Code podcast. PodcastSeason adds no properties of its own; it groups episodes within a PodcastSeries by season number.

PlayAction JSON-LD example for a live concert performance. PlayAction is the parent of PerformAction and ExerciseAction for actions with entertainment or recreational value.

Periodical JSON-LD example for a regularly published serial (a journal, magazine, or trade publication) with ISSN. Periodical is a CreativeWorkSeries subtype adding issn, startDate, and endDate properties.

BookSeries JSON-LD stub for a series of books. CreativeWorkSeries subtype with no unique properties. Books in the series link via hasPart.

Quotation JSON-LD example for a cited quote attributed to a person, character, or organization. Quotation is a pending CreativeWork subtype adding spokenByCharacter.

Newspaper JSON-LD stub for daily and weekly newspaper titles. Direct Periodical subtype with no unique properties. Inherits issn, startDate, endDate from Periodical.

ComicSeries JSON-LD stub for recurring comic book series. Periodical subtype with no unique properties. Inherits the full Periodical vocabulary; individual issues are ComicIssue.

CreativeWorkSeries JSON-LD example for the parent type behind BookSeries, Periodical, PodcastSeries, RadioSeries, TVSeries, MovieSeries, and VideoGameSeries. Adds startDate, endDate, and issn.

CreativeWorkSeason JSON-LD example for a single season of a TV, podcast, or radio series. Adds actor, director, episode, seasonNumber, numberOfEpisodes, partOfSeries, productionCompany, trailer, startDate, endDate. Parent of TVSeason.

TVSeries JSON-LD example for a television show. CreativeWorkSeries subtype adding actor, director, containsSeason, episode, numberOfEpisodes, numberOfSeasons, productionCompany, musicBy, countryOfOrigin, trailer, titleEIDR.

TVSeason JSON-LD example for a single season of a television show. CreativeWorkSeason subtype adding countryOfOrigin and titleEIDR. Covers seasonNumber, numberOfEpisodes, startDate/endDate, trailer, partOfSeries.

MovieSeries JSON-LD example for a film franchise. CreativeWorkSeries subtype adding actor, director, musicBy, productionCompany, trailer.

RadioSeries JSON-LD stub for a radio show series. CreativeWorkSeries subtype (same property set as TVSeries but without EIDR).

Grant JSON-LD example for a non-monetary grant or award. Pending Intangible adding fundedItem, funder, and sponsor. Parent of MonetaryGrant.

MonetaryGrant JSON-LD example for a cash grant or award. Grant subtype adding amount (MonetaryAmount or Number).

MedicalStudy JSON-LD example for a clinical study. MedicalEntity subtype adding healthCondition, sponsor, status (MedicalStudyStatus enum), studyLocation, studySubject. Parent of MedicalObservationalStudy and MedicalTrial.

BroadcastEvent JSON-LD example for a specific broadcast instance of a program. PublicationEvent subtype adding broadcastOfEvent, isLiveBroadcast, subtitleLanguage, videoFormat.

OnDemandEvent JSON-LD stub for a non-linear availability window of a program (a catch-up TV episode, a podcast episode, a VOD title). Direct PublicationEvent subtype with no unique properties.

EmployeeRole JSON-LD example for the employee relationship inside an Organization. OrganizationRole subtype adding baseSalary and salaryCurrency. Used with Organization.employee to carry role-scoped data.

CompoundPriceSpecification JSON-LD example for bundled pricing with multiple components (base fare + taxes + fees). PriceSpecification subtype with priceComponent and priceType.

CityHall JSON-LD example for a municipal seat of government. Direct GovernmentBuilding subtype. No unique properties; the type signals mayoral / council functions.

LegislativeBuilding JSON-LD example for a state capitol, parliament, or congressional building. Direct GovernmentBuilding subtype. Key pattern: session calendars, gallery access, tour schedules.

Cemetery JSON-LD example for a graveyard. Direct CivicStructure subtype. No unique properties; model visiting hours, plot search, and memorial programmes with inherited properties.

EducationalOccupationalProgram JSON-LD example for a degree / certificate / apprenticeship programme. Intangible with 23 direct properties covering application, credits, cost, duration, and outcomes.

WorkBasedProgram JSON-LD example for an apprenticeship or on-the-job training programme. EducationalOccupationalProgram subtype emphasising occupationalCategory and trainingSalary.

MerchantReturnPolicy JSON-LD example for a product's return policy. Intangible with ~20 properties covering window, fees, methods, seasonal overrides. Required for Google's product return rich result.

MusicComposition JSON-LD example for a musical work (distinct from MusicRecording which is a specific recording). CreativeWork subtype with composer, lyricist, iswcCode, musicalKey, firstPerformance, recordedAs.

VideoGameSeries JSON-LD example for a franchise or multi-title game series. CreativeWorkSeries subtype with 22 direct properties covering seasons, episodes, characters, quests, gameplay, platforms, and production credits.

Role JSON-LD example for attaching time-scoped or context-scoped metadata to an existing property. Intangible subtype adding roleName, namedPosition, startDate, endDate — used when plain property values lose information (e.g. member since / until, player jersey number).

CookAction JSON-LD example for preparing a recipe. CreateAction subtype linking to a Recipe, a FoodEvent, or a FoodEstablishment — used in cooking activity streams and recipe execution markup.

RsvpAction JSON-LD example for an event RSVP in Gmail markup. Carries rsvpResponse (Yes/No/Maybe), additionalNumberOfGuests, and comment — the canonical form for Gmail confirm-your-attendance action cards.

OrganizationRole JSON-LD reference — Role subtype with numberedPosition. For a person's role within an organization (board seat, department head).

JoinAction JSON-LD reference — InteractAction subtype with event. Joining an event / group.