Schema: location

A clear, readable and advanced example in json+ld markup for Events. Use it to understand how you can explicitly structure relevant data about upcoming or finished events on your own webpage resources.

In-depth Course JSON-LD example wired into the Xoo universe as PED-412, the Royal Institute of Medicine graduate course where students read Jane Xoo's 1945 paper as required material. Covers the critical distinction between Course (the abstract concept) and CourseInstance (specific scheduled offerings), the hasCourseInstance linking pattern, and ISO 8601 durations for timeRequired and courseWorkload.

Movie JSON-LD example for a documentary about Jane Xoo's pediatric work. Covers director, actor, duration in ISO 8601, contentRating, releasedEvent for premiere details, aggregateRating, review with nested Rating, and the WatchAction pattern for streaming links that Google uses to build the movie knowledge panel.

SportsTeam JSON-LD example for a fictional Dunmore basketball team. Covers athlete, coach, gender (the 3 properties unique to SportsTeam), sport from SportsOrganization, and how SportsTeam differs from SportsActivityLocation.

MusicEvent JSON-LD example for a live concert by The Copenhagen Ensemble at The Thunderdome. Covers performer as MusicGroup, workPerformed for linking to compositions, doorTime vs startDate, ticket offers, and how MusicEvent differs from generic Event for concerts and live performances.

SportsEvent JSON-LD example for a Dunmore Dynamos basketball game. Covers homeTeam and awayTeam as SportsTeam references, the generic competitor property for individual sports, sport, and how SportsEvent connects to SportsTeam entities in the knowledge graph.

SaleEvent JSON-LD example for a seasonal XooTee clearance at the Dunmore store. Covers how to structure sale offers with itemOffered, the difference between SaleEvent offers and Product offers, in-store vs online sales via eventAttendanceMode, and when to use SaleEvent instead of BusinessEvent.

EducationEvent JSON-LD example for a hands-on schema markup workshop at the Xoo Code Shop. Covers teaches, assesses, and educationalLevel (the 3 properties unique to EducationEvent), plus how EducationEvent differs from Course and why the instructor goes in performer.

ExhibitionEvent JSON-LD example for a photography exhibition at Xoo Gallery. Covers workFeatured for linking exhibited works, the difference between ExhibitionEvent and a gallery's event property, organizer as an ArtGallery, and how exhibition runs differ from one-night events.

ScreeningEvent JSON-LD example for the US premiere of The Children's Doctor documentary at The Thunderdome. Covers workPresented for linking to Movie, videoFormat (HD, IMAX, 3D), subtitleLanguage with BCP 47 codes, and how ScreeningEvent differs from Movie's releasedEvent.

BusinessEvent JSON-LD example for a product demo day. BusinessEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

ChildrensEvent JSON-LD example for a kids' coding camp. ChildrensEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

ComedyEvent JSON-LD example for a stand-up comedy night. ComedyEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

Conference event JSON-LD example for XooCon 2026. Shows how to mark up a multi-day conference with sub-events, speakers, and ticket tiers using schema.org Event properties.

DanceEvent JSON-LD example for a community dance performance. DanceEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

EventSeries JSON-LD example for the annual XooCon conference series. EventSeries adds no properties of its own but inherits from both Event and Series.

Festival JSON-LD example for a summer arts festival in Dunmore. Festival adds no properties of its own; see the full Event example for a complete property walkthrough.

FoodEvent JSON-LD example for a tasting menu night at The Dunmore Grill. FoodEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

Hackathon JSON-LD example for a schema markup hackathon at The Thunderdome. Hackathon adds no properties of its own; see the full Event example for a complete property walkthrough.

LiteraryEvent JSON-LD example for a book reading at Dunmore Books. LiteraryEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

PerformingArtsEvent JSON-LD example for a multi-act performing arts showcase. Use more specific subtypes (MusicEvent, DanceEvent, TheaterEvent, ComedyEvent) when the genre is known.

SocialEvent JSON-LD example for a conference after-party. SocialEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

TheaterEvent JSON-LD example for a community theater performance. TheaterEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

VisualArtsEvent JSON-LD example for an art gallery opening night. VisualArtsEvent adds no properties of its own; for multi-day exhibitions use ExhibitionEvent instead.

CourseInstance JSON-LD example for the Fall 2026 offering of PED-412, a pediatric medicine course. Covers courseMode, courseSchedule with Schedule, courseWorkload, instructor (the 4 properties unique to CourseInstance), and how CourseInstance relates to Course.

DeliveryEvent JSON-LD example for a XooTee order pickup from the Dunmore store. Covers accessCode, availableFrom, availableThrough, and hasDeliveryMethod with DeliveryMethod enum (the 4 properties unique to DeliveryEvent).

PublicationEvent JSON-LD example for the release of The Children's Doctor documentary. Covers publishedBy and publishedOn (the 2 properties unique to PublicationEvent), the relationship to Movie.releasedEvent, and the BroadcastEvent and OnDemandEvent subtypes.

Action JSON-LD example for the parent type behind all schema.org activity verbs. Covers the 7 Action properties (agent, object, participant, startTime, endTime, location, result), the Action state values (PotentialActionStatus, ActiveActionStatus, CompletedActionStatus, FailedActionStatus), and how Action subtypes attach to entities as potentialAction or subjectOf.

PlayAction JSON-LD example for a live concert performance. PlayAction is the parent of PerformAction and ExerciseAction for actions with entertainment or recreational value.

StructuredValue JSON-LD example for the parent type behind GeoCoordinates, MonetaryAmount, QuantitativeValue, PropertyValue, ContactPoint, OpeningHoursSpecification, OfferShippingDetails, PostalAddress, and many more. Covers when structured objects beat free-text strings and how the StructuredValue family composes inside other types.

Quotation JSON-LD example for a cited quote attributed to a person, character, or organization. Quotation is a pending CreativeWork subtype adding spokenByCharacter.

MusicVenue JSON-LD stub. Direct CivicStructure subtype for concert halls, clubs, and other live-music venues. No unique properties.

MovieTheater JSON-LD stub. CivicStructure subtype for cinemas. Adds screenCount.

BroadcastEvent JSON-LD example for a specific broadcast instance of a program. PublicationEvent subtype adding broadcastOfEvent, isLiveBroadcast, subtitleLanguage, videoFormat.

CityHall JSON-LD example for a municipal seat of government. Direct GovernmentBuilding subtype. No unique properties; the type signals mayoral / council functions.

Cemetery JSON-LD example for a graveyard. Direct CivicStructure subtype. No unique properties; model visiting hours, plot search, and memorial programmes with inherited properties.

EventAttendanceModeEnumeration JSON-LD reference. 3-value Enumeration (Offline, Online, Mixed). Used as Event.eventAttendanceMode. Required for Google's virtual-event rich result.

MusicComposition JSON-LD example for a musical work (distinct from MusicRecording which is a specific recording). CreativeWork subtype with composer, lyricist, iswcCode, musicalKey, firstPerformance, recordedAs.

InteractionCounter JSON-LD example for the aggregate likes / shares / comments / views count that sits under interactionStatistic on CreativeWork and Organization. StructuredValue subtype binding an Action type to a count, service, and optional time window.

RsvpAction JSON-LD example for an event RSVP in Gmail markup. Carries rsvpResponse (Yes/No/Maybe), additionalNumberOfGuests, and comment — the canonical form for Gmail confirm-your-attendance action cards.