Schema: image

Markup for Person according to Schema.org is a flexible way of marking up any type of person related to your website or business. With this example you will learn how to easily and manually mark up important people related to your webpage.

Use Organization to mark up your company details on your company website. This example shows you all the details of how to do it manually.

A clear, readable and advanced example in json+ld markup for Events. Use it to understand how you can explicitly structure relevant data about upcoming or finished events on your own webpage resources.

Use the Schema.org definition of LocalBusiness to improve the listing of your local store. This in-depth example shows you exactly how to manually mark up your location.

In-depth Product JSON-LD example wired into the Xoo universe via XooTee, a premium t-shirt sold by Xoo Code Inc. at the Dunmore store. Covers Offer, AggregateRating, Review, and @id reuse in one example.

In-depth Article JSON-LD example wired into the Xoo universe via Jane Xoo's 1945 pediatric paper, the artifact behind the Person example's claim that she redefined modern healthcare for children. Covers author @id references, the datePublished/dateModified/dateCreated triple, the 110-character headline rule, and Google's three-aspect-ratio image requirement.

In-depth SoftwareApplication JSON-LD example wired into the Xoo universe via XooStructured, Xoo Code Inc.'s flagship cross-platform IDE for authoring JSON-LD schema markup. Shows how the same Offer and AggregateRating pattern from Product applies to intangible digital goods, plus app-specific properties for system requirements, permissions, versioning, and multi-OS support.

An in-depth JSON-LD example for Recipe markup, wired into the Xoo universe as the specific nutritional formula from Jane Xoo's 1945 clinical framework. Learn HowToStep composition, NutritionInformation, ISO 8601 durations, recipeYield as QuantitativeValue, and how a Recipe can be derived from and cross-referenced with an Article.

In-depth EducationalOrganization JSON-LD example wired into the Xoo universe as the Royal Institute of Medicine, Jane Xoo's alma mater, founded 1863 in Copenhagen. First XooCode example to explicitly teach schema.org subtype selection: why CollegeOrUniversity is a better choice than base Organization, and how to pick the right subtype for schools, hospitals, NGOs, and government bodies.

In-depth Course JSON-LD example wired into the Xoo universe as PED-412, the Royal Institute of Medicine graduate course where students read Jane Xoo's 1945 paper as required material. Covers the critical distinction between Course (the abstract concept) and CourseInstance (specific scheduled offerings), the hasCourseInstance linking pattern, and ISO 8601 durations for timeRequired and courseWorkload.

Service JSON-LD example for the Xoo Code Schema Markup Audit, a professional service Xoo Code Inc. offers on top of the XooStructured IDE. Covers the OfferCatalog composition pattern with tiered pricing, ServiceChannel for access points, structured areaServed, and the subtype-selection lesson applied to service types.

NewsArticle JSON-LD example for a local business opening reported by the fictional Dunmore Herald. Covers dateline, NewsMediaOrganization as publisher with ethicsPolicy and masthead, speakable for Google Assistant news briefings, the print-edition trio, and @id cross-references to the Xoo Code Shop LocalBusiness.

BlogPosting JSON-LD example for a company blog post about the XooTee t-shirt launch. Covers the Blog container via isPartOf, comment and commentCount for reader discussion, interactionStatistic for engagement metrics, detailed author identity with worksFor cross-reference, and how BlogPosting differs from Article and NewsArticle.

TechArticle JSON-LD example for a developer tutorial on the XooStructured IDE. Covers proficiencyLevel, dependencies, timeRequired in ISO 8601, the CreativeWorkSeries container for documentation sets, and how TechArticle compares to HowTo for instructional content.

HowTo JSON-LD example for screen-printing a XooTee graphic tee at Xoo Code Shop Dunmore. Covers HowToStep with per-step URLs and images, HowToSupply and HowToTool for materials and equipment, MonetaryAmount for estimatedCost, ISO 8601 totalTime, and the 2023 Google rich result changes.

Book JSON-LD example for Jane Xoo's 1948 pediatric textbook, the expanded version of her 1945 paper. Covers ISBN, numberOfPages, bookEdition, bookFormat, workExample for editions, inLanguage, the Offers pattern for book pricing, and publisher as Organization with @id cross-references to the Person and Article examples.

Movie JSON-LD example for a documentary about Jane Xoo's pediatric work. Covers director, actor, duration in ISO 8601, contentRating, releasedEvent for premiere details, aggregateRating, review with nested Rating, and the WatchAction pattern for streaming links that Google uses to build the movie knowledge panel.

MusicAlbum JSON-LD example for The Children's Doctor film score. Covers track listing with MusicRecording references, numTracks, albumProductionType and albumReleaseType enums, byArtist as a shared credit, and how MusicAlbum connects to MusicRecording via the track property.

PodcastEpisode JSON-LD example for the Xoo Code podcast discussing structured data with a guest. Covers partOfSeries with PodcastSeries, associatedMedia with AudioObject for the episode file, episodeNumber, seasonNumber, timeRequired, and how podcast markup feeds Google Podcasts and AI-powered podcast discovery.

Restaurant JSON-LD example for a casual grill in downtown Dunmore. Covers servesCuisine, hasMenu with Menu/MenuSection/MenuItem hierarchy, acceptsReservations, priceRange, and the full LocalBusiness property set including address, geo, openingHours, and aggregateRating.

Hotel JSON-LD example for a boutique hotel in Dunmore hosting XooCon attendees. Covers starRating, amenityFeature with LocationFeatureSpecification, checkinTime/checkoutTime, numberOfRooms, petsAllowed, and the LodgingBusiness property set for hospitality search.

Dentist JSON-LD example for a dental practice in Dunmore. Covers medicalSpecialty, isAcceptingNewPatients, availableService with MedicalProcedure, insurance accepted via paymentAccepted, and the MedicalBusiness property set for healthcare local search.

TouristAttraction JSON-LD example for The Thunderdome, the Dunmore conference center that hosts XooCon. Covers touristType, availableLanguage, isAccessibleForFree, publicAccess, and how TouristAttraction differs from Place and LocalBusiness for landmarks and points of interest.

FinancialService JSON-LD example for a credit union in Dunmore. Covers feesAndCommissionsSpecification (the only property unique to FinancialService), the four subtypes (BankOrCreditUnion, InsuranceAgency, AccountingService, AutomatedTeller), and how to mark up a financial institution with LocalBusiness properties.

CafeOrCoffeeShop JSON-LD example for a coffee shop next to Xoo Code Shop Dunmore. Covers the FoodEstablishment inheritance (servesCuisine, hasMenu, acceptsReservations), how CafeOrCoffeeShop differs from Restaurant and Bakery, and practical LocalBusiness markup for a small cafe.

Store JSON-LD example using the BookStore subtype for a bookshop in Dunmore that stocks Jane Xoo's textbook. Covers how to choose among the 31 Store subtypes, the difference between Store and generic LocalBusiness, and practical retail markup with paymentAccepted and priceRange.

SportsActivityLocation JSON-LD example using the ExerciseGym subtype for a fitness center in Dunmore. Covers the 9 subtypes (ExerciseGym, GolfCourse, SkiResort, StadiumOrArena, etc.), amenityFeature for gym equipment, and how SportsActivityLocation differs from SportsOrganization.

EntertainmentBusiness JSON-LD example using the ArtGallery subtype for a gallery inside The Thunderdome. Covers the 7 subtypes (ArtGallery, Casino, NightClub, MovieTheater, AmusementPark, ComedyClub, AdultEntertainment) and how to mark up entertainment venues with LocalBusiness properties.

PlaceOfWorship JSON-LD example using the Church subtype for a parish in Dunmore. Covers the CivicStructure hierarchy (not LocalBusiness), the 5 subtypes (Church, Mosque, Synagogue, BuddhistTemple, HinduTemple), and Place-level properties without LocalBusiness fields like priceRange.

Park JSON-LD example for a community park in Dunmore. Covers the CivicStructure hierarchy, isAccessibleForFree, publicAccess, amenityFeature for park facilities, and how Park differs from TouristAttraction and NaturalFeature for green spaces.

Airport JSON-LD example for a fictional regional airport serving Dunmore. Covers iataCode and icaoCode (the only properties unique to Airport), the CivicStructure hierarchy, and how Airport differs from LocalBusiness for transportation hubs.

MusicGroup JSON-LD example for the Copenhagen Ensemble, the orchestra from The Children's Doctor documentary score. Covers album, genre, track (the 3 properties unique to MusicGroup), the PerformingGroup hierarchy, and how MusicGroup connects to MusicAlbum and MusicRecording.

MusicEvent JSON-LD example for a live concert by The Copenhagen Ensemble at The Thunderdome. Covers performer as MusicGroup, workPerformed for linking to compositions, doorTime vs startDate, ticket offers, and how MusicEvent differs from generic Event for concerts and live performances.

SportsEvent JSON-LD example for a Dunmore Dynamos basketball game. Covers homeTeam and awayTeam as SportsTeam references, the generic competitor property for individual sports, sport, and how SportsEvent connects to SportsTeam entities in the knowledge graph.

SaleEvent JSON-LD example for a seasonal XooTee clearance at the Dunmore store. Covers how to structure sale offers with itemOffered, the difference between SaleEvent offers and Product offers, in-store vs online sales via eventAttendanceMode, and when to use SaleEvent instead of BusinessEvent.

EducationEvent JSON-LD example for a hands-on schema markup workshop at the Xoo Code Shop. Covers teaches, assesses, and educationalLevel (the 3 properties unique to EducationEvent), plus how EducationEvent differs from Course and why the instructor goes in performer.

ExhibitionEvent JSON-LD example for a photography exhibition at Xoo Gallery. Covers workFeatured for linking exhibited works, the difference between ExhibitionEvent and a gallery's event property, organizer as an ArtGallery, and how exhibition runs differ from one-night events.

ScreeningEvent JSON-LD example for the US premiere of The Children's Doctor documentary at The Thunderdome. Covers workPresented for linking to Movie, videoFormat (HD, IMAX, 3D), subtitleLanguage with BCP 47 codes, and how ScreeningEvent differs from Movie's releasedEvent.

BusinessEvent JSON-LD example for a product demo day. BusinessEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

ChildrensEvent JSON-LD example for a kids' coding camp. ChildrensEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

ComedyEvent JSON-LD example for a stand-up comedy night. ComedyEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

Conference event JSON-LD example for XooCon 2026. Shows how to mark up a multi-day conference with sub-events, speakers, and ticket tiers using schema.org Event properties.

DanceEvent JSON-LD example for a community dance performance. DanceEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

EventSeries JSON-LD example for the annual XooCon conference series. EventSeries adds no properties of its own but inherits from both Event and Series.

Festival JSON-LD example for a summer arts festival in Dunmore. Festival adds no properties of its own; see the full Event example for a complete property walkthrough.

FoodEvent JSON-LD example for a tasting menu night at The Dunmore Grill. FoodEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

Hackathon JSON-LD example for a schema markup hackathon at The Thunderdome. Hackathon adds no properties of its own; see the full Event example for a complete property walkthrough.

LiteraryEvent JSON-LD example for a book reading at Dunmore Books. LiteraryEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

PerformingArtsEvent JSON-LD example for a multi-act performing arts showcase. Use more specific subtypes (MusicEvent, DanceEvent, TheaterEvent, ComedyEvent) when the genre is known.

SocialEvent JSON-LD example for a conference after-party. SocialEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

TheaterEvent JSON-LD example for a community theater performance. TheaterEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

VisualArtsEvent JSON-LD example for an art gallery opening night. VisualArtsEvent adds no properties of its own; for multi-day exhibitions use ExhibitionEvent instead.

CourseInstance JSON-LD example for the Fall 2026 offering of PED-412, a pediatric medicine course. Covers courseMode, courseSchedule with Schedule, courseWorkload, instructor (the 4 properties unique to CourseInstance), and how CourseInstance relates to Course.

PublicationEvent JSON-LD example for the release of The Children's Doctor documentary. Covers publishedBy and publishedOn (the 2 properties unique to PublicationEvent), the relationship to Movie.releasedEvent, and the BroadcastEvent and OnDemandEvent subtypes.

Vehicle JSON-LD example for a used car listing. Covers the 39 properties unique to Vehicle including VIN, mileage, fuel type, engine specs, drive wheel configuration enums, and how Vehicle markup feeds Google's vehicle listing rich result.

Car JSON-LD example for a used sedan listing. Car inherits all 39 Vehicle properties and adds acrissCode (rental classification) and roofLoad. Covers when to use Car vs Vehicle and the Google vehicle listing rich result.

ProductGroup JSON-LD example for XooTee Classic in multiple sizes and colors. Covers hasVariant, variesBy, and productGroupID (the 3 properties unique to ProductGroup), plus the variant linking pattern with Product entities.

ProductModel JSON-LD example for the XooStructured IDE product specification. Covers isVariantOf, predecessorOf, successorOf (the 3 properties unique to ProductModel), and how ProductModel differs from Product and ProductGroup.

Drug JSON-LD example for a fictional pediatric fever reducer. Covers the most important of Drug's 29 unique properties: activeIngredient, dosageForm, prescriptionStatus, interactingDrug, pregnancyCategory, and the dual inheritance from Product and MedicalEntity.

IndividualProduct JSON-LD example for a specific XooTee with a serial number. IndividualProduct adds one property (serialNumber) to distinguish a single identifiable unit from a generic product listing.

ProductCollection JSON-LD example for a Xoo gift bundle. ProductCollection adds one property (includesObject) to describe a set of products sold together as a single offer.

SomeProducts JSON-LD example for bulk XooTee inventory. SomeProducts adds one property (inventoryLevel) for describing a quantity of similar products available in stock.

DietarySupplement JSON-LD example for a vitamin product. DietarySupplement has 10 unique properties covering active ingredients, dosage, safety, and legal status for supplements taken orally.

BusOrCoach JSON-LD example for a tour bus. BusOrCoach extends Vehicle with one property (acrissCode) for bus and coach rental classification.

Motorcycle JSON-LD example for a used motorcycle listing. Motorcycle adds no properties of its own; all 39 Vehicle properties apply.

MotorizedBicycle JSON-LD example for an e-bike listing. MotorizedBicycle adds no properties of its own; all 39 Vehicle properties apply to motorized bicycles, e-bikes, and mopeds.

Credential JSON-LD example for a schema.org certification. Covers credentialCategory, recognizedBy, validFor, and validIn (the 4 properties unique to Credential), plus the EducationalOccupationalCredential subtype.

AggregateOffer JSON-LD example for XooTee Classic sold by multiple retailers. Covers highPrice, lowPrice, and offerCount (the 3 properties unique to AggregateOffer), plus when to use AggregateOffer vs multiple Offer objects.

LodgingBusiness JSON-LD overview. LodgingBusiness is the parent type for Hotel, Motel, Hostel, and other accommodation businesses. For a complete example, see the Hotel page.

FoodEstablishment JSON-LD overview. FoodEstablishment is the parent type for Restaurant, CafeOrCoffeeShop, Bakery, BarOrPub, and other food businesses. For a complete example, see the Restaurant page.

MedicalBusiness JSON-LD overview. MedicalBusiness is the parent type for Dentist, Physician, Optician, and other healthcare businesses. For a complete example, see the Dentist page.

LiveBlogPosting JSON-LD example for live XooCon coverage. Covers coverageStartTime, coverageEndTime, and liveBlogUpdate (the 3 properties unique to LiveBlogPosting), plus Google's live blog rich result.

HowToStep JSON-LD example for a step in a structured data implementation guide. HowToStep adds no properties of its own; it inherits from CreativeWork, ItemList, and ListItem simultaneously.

Place JSON-LD example for Dunmore Main Street as a geographic location. Covers the most important of Place's 41 direct properties: address, geo, openingHoursSpecification, photo, containsPlace, publicAccess, and when to use Place vs LocalBusiness.

CreativeWork JSON-LD example for a whitepaper publication. CreativeWork is the parent of Article, Book, Movie, SoftwareApplication, and 100+ other types. Covers the most important of its 121 direct properties: author, datePublished, publisher, license, citation, and isPartOf.

PodcastSeries JSON-LD example for the Xoo Code podcast. Covers webFeed and actor (the 2 properties unique to PodcastSeries), plus how PodcastSeries connects to PodcastEpisode and PodcastSeason.

Accommodation JSON-LD example for a Copenhagen apartment listing. Covers all 17 Accommodation properties including floorSize, numberOfRooms, numberOfBedrooms, bed (with BedDetails), occupancy, petsAllowed, amenityFeature, yearBuilt, leaseLength.

House JSON-LD example for a real estate listing in Dunmore. Covers numberOfRooms (re-declared on House) plus all inherited Accommodation properties: floorSize, occupancy, petsAllowed, yearBuilt, amenityFeature.

SingleFamilyResidence JSON-LD example for a detached single-family home. SingleFamilyResidence re-declares numberOfRooms and occupancy; for the full property walkthrough, see the House example.

Apartment JSON-LD example for a Copenhagen rental unit. Covers numberOfRooms and occupancy (re-declared on Apartment) plus inherited Accommodation properties for floor size, bedrooms, bathrooms, amenities, pet policies, lease length.

Suite JSON-LD example for the Hotel Dunmore Presidential Suite. Covers bed (with BedDetails), numberOfRooms, and occupancy (re-declared on Suite), plus inherited Accommodation amenities and floor size.

HotelRoom JSON-LD example for a standard king room at Hotel Dunmore. Covers bed and occupancy (re-declared on HotelRoom), plus inherited Accommodation amenities and how HotelRoom fits inside a Hotel via containedInPlace.

Report JSON-LD example for a Xoo Code transparency report. Report adds one property (reportNumber) on top of Article. Used for official reports, annual reports, transparency reports, government reports, and research reports.

AdvertiserContentArticle JSON-LD example for sponsored editorial content. Google's spam policy requires paid editorial to be clearly marked; AdvertiserContentArticle is the machine-readable half of that disclosure.

Painting JSON-LD stub. Direct CreativeWork subtype (not under VisualArtwork). No unique properties of its own. For canvas dimensions and medium, use a dual @type of Painting + VisualArtwork.

ArchiveComponent JSON-LD example for a single archival item. Pending CreativeWork subtype adding holdingArchive and itemLocation.

Landform JSON-LD example for the Place subtype behind natural geographic features: mountains, volcanoes, bodies of water, continents. No unique properties.

BodyOfWater JSON-LD example for lakes, rivers, seas, oceans, canals, ponds, reservoirs, and waterfalls. Landform subtype with no unique properties but with 8 specialized subtypes.

ComicCoverArt JSON-LD stub for the cover image of a comic issue. Dual-inherits from ComicStory and CoverArt (which sits under VisualArtwork), carrying the full comics creative-team vocabulary plus art-world dimensions.

Poster JSON-LD stub for printed or digital announcement posters (concert posters, film posters, promotional posters). Pending CreativeWork subtype with no unique properties.

Manuscript JSON-LD stub for a handwritten book, document, or piece of music. Pending CreativeWork subtype with no unique properties; relies on inherited material, author, dateCreated.

LakeBodyOfWater JSON-LD stub for lakes. Direct BodyOfWater subtype with no unique properties.

Waterfall JSON-LD stub for waterfalls. Direct BodyOfWater subtype with no unique properties.

Hospital JSON-LD example for an acute-care hospital. Triple-inherits CivicStructure + EmergencyService + MedicalOrganization. Direct properties: availableService, medicalSpecialty, healthcareReportingData.

MenuItem JSON-LD example for a single menu entry. Intangible subtype with menuAddOn, nutrition, offers, suitableForDiet.

HowToTip JSON-LD example for advisory text within a HowTo (not a required step). Dual-inherits ListItem + CreativeWork. No unique properties.

HowToSupply JSON-LD example for a material consumed in a HowTo (ingredient, paint, lumber). HowToItem subtype with estimatedCost.

HowToTool JSON-LD example for a tool used (but not consumed) in a HowTo. HowToItem subtype with no unique properties.

ProfilePage JSON-LD example for a person or organisation profile page. Direct WebPage subtype. Google's Profile Page rich result keys on this type.

VideoGameSeries JSON-LD example for a franchise or multi-title game series. CreativeWorkSeries subtype with 22 direct properties covering seasons, episodes, characters, quests, gameplay, platforms, and production credits.

Thing JSON-LD example for the root of the entire schema.org vocabulary. Every type descends from Thing. Use it directly only when no subtype fits; its 13 properties (name, url, image, identifier, sameAs, potentialAction, etc.) are the universal entity signals every page should publish.