Schema: logo

Use Organization to mark up your company details on your company website. This example shows you all the details of how to do it manually.

Use the Schema.org definition of LocalBusiness to improve the listing of your local store. This in-depth example shows you exactly how to manually mark up your location.

In-depth Article JSON-LD example wired into the Xoo universe via Jane Xoo's 1945 pediatric paper, the artifact behind the Person example's claim that she redefined modern healthcare for children. Covers author @id references, the datePublished/dateModified/dateCreated triple, the 110-character headline rule, and Google's three-aspect-ratio image requirement.

In-depth EducationalOrganization JSON-LD example wired into the Xoo universe as the Royal Institute of Medicine, Jane Xoo's alma mater, founded 1863 in Copenhagen. First XooCode example to explicitly teach schema.org subtype selection: why CollegeOrUniversity is a better choice than base Organization, and how to pick the right subtype for schools, hospitals, NGOs, and government bodies.

Brand JSON-LD example with name, logo, URL, description, and slogan. The brand identity structure that Product uses for brand-filtered shopping results and Organization uses for sub-brand listings.

NewsArticle JSON-LD example for a local business opening reported by the fictional Dunmore Herald. Covers dateline, NewsMediaOrganization as publisher with ethicsPolicy and masthead, speakable for Google Assistant news briefings, the print-edition trio, and @id cross-references to the Xoo Code Shop LocalBusiness.

BlogPosting JSON-LD example for a company blog post about the XooTee t-shirt launch. Covers the Blog container via isPartOf, comment and commentCount for reader discussion, interactionStatistic for engagement metrics, detailed author identity with worksFor cross-reference, and how BlogPosting differs from Article and NewsArticle.

TechArticle JSON-LD example for a developer tutorial on the XooStructured IDE. Covers proficiencyLevel, dependencies, timeRequired in ISO 8601, the CreativeWorkSeries container for documentation sets, and how TechArticle compares to HowTo for instructional content.

Corporation JSON-LD example for the fictional Redpoint 9 Corp, parent company of Xoo Code Inc. Covers tickerSymbol (the only property unique to Corporation), the MIC exchange format, and how Corporation differs from Organization for publicly traded companies.

GovernmentOrganization JSON-LD example for the Borough of Dunmore municipal government. Covers areaServed for jurisdictional scope, department for sub-agencies, and how GovernmentOrganization pairs with GovernmentService for public services.

NewsMediaOrganization JSON-LD example for the Dunmore Herald newspaper. Covers the 10 editorial trust properties (ethicsPolicy, masthead, correctionsPolicy, verificationFactCheckingPolicy, etc.) that Google News uses as publisher credibility signals.

SportsTeam JSON-LD example for a fictional Dunmore basketball team. Covers athlete, coach, gender (the 3 properties unique to SportsTeam), sport from SportsOrganization, and how SportsTeam differs from SportsActivityLocation.

Airline JSON-LD example for a fictional Nordic airline serving Dunmore. Covers iataCode (shared with Airport), boardingPolicy with BoardingPolicyType enum, and how Airline markup feeds Google Flights and travel knowledge panels.

MusicGroup JSON-LD example for the Copenhagen Ensemble, the orchestra from The Children's Doctor documentary score. Covers album, genre, track (the 3 properties unique to MusicGroup), the PerformingGroup hierarchy, and how MusicGroup connects to MusicAlbum and MusicRecording.

NGO JSON-LD example for the Children First Foundation, a non-profit established in Jane Xoo's name. Covers nonprofitStatus with country-specific NonprofitType enums, funder, areaServed, and how NGO differs from Organization and FundingScheme for non-profit entities.

OnlineMarketplace JSON-LD example for a fictional Xoo marketplace. Covers hasStore (the one property unique to OnlineMarketplace), the OnlineStore/OnlineBusiness hierarchy, and how marketplace markup relates to merchant identity in Google Shopping.

AdvertiserContentArticle JSON-LD example for sponsored editorial content. Google's spam policy requires paid editorial to be clearly marked; AdvertiserContentArticle is the machine-readable half of that disclosure.

AmpStory JSON-LD stub for an AMP Story (visual, full-screen, tap-through content format). Dual-inherits from CreativeWork and MediaObject. Note: Google has deprecated Web Stories / AMP Stories in Search as of 2024.

MedicalOrganization JSON-LD example for a multi-disciplinary clinic — Organization subtype carrying healthPlanNetworkId, medicalSpecialty, and isAcceptingNewPatients. The parent of Hospital, MedicalClinic, Pharmacy, Physician, VeterinaryCare, Dentist, Optician, and DiagnosticLab for non-business medical entities.