Schema: alternateName

Markup for Person according to Schema.org is a flexible way of marking up any type of person related to your website or business. With this example you will learn how to easily and manually mark up important people related to your webpage.

Use Organization to mark up your company details on your company website. This example shows you all the details of how to do it manually.

A clear, readable and advanced example in json+ld markup for Events. Use it to understand how you can explicitly structure relevant data about upcoming or finished events on your own webpage resources.

In-depth SoftwareApplication JSON-LD example wired into the Xoo universe via XooStructured, Xoo Code Inc.'s flagship cross-platform IDE for authoring JSON-LD schema markup. Shows how the same Offer and AggregateRating pattern from Product applies to intangible digital goods, plus app-specific properties for system requirements, permissions, versioning, and multi-OS support.

In-depth EducationalOrganization JSON-LD example wired into the Xoo universe as the Royal Institute of Medicine, Jane Xoo's alma mater, founded 1863 in Copenhagen. First XooCode example to explicitly teach schema.org subtype selection: why CollegeOrUniversity is a better choice than base Organization, and how to pick the right subtype for schools, hospitals, NGOs, and government bodies.

In-depth Course JSON-LD example wired into the Xoo universe as PED-412, the Royal Institute of Medicine graduate course where students read Jane Xoo's 1945 paper as required material. Covers the critical distinction between Course (the abstract concept) and CourseInstance (specific scheduled offerings), the hasCourseInstance linking pattern, and ISO 8601 durations for timeRequired and courseWorkload.

Service JSON-LD example for the Xoo Code Schema Markup Audit, a professional service Xoo Code Inc. offers on top of the XooStructured IDE. Covers the OfferCatalog composition pattern with tiered pricing, ServiceChannel for access points, structured areaServed, and the subtype-selection lesson applied to service types.

Book JSON-LD example for Jane Xoo's 1948 pediatric textbook, the expanded version of her 1945 paper. Covers ISBN, numberOfPages, bookEdition, bookFormat, workExample for editions, inLanguage, the Offers pattern for book pricing, and publisher as Organization with @id cross-references to the Person and Article examples.

Movie JSON-LD example for a documentary about Jane Xoo's pediatric work. Covers director, actor, duration in ISO 8601, contentRating, releasedEvent for premiere details, aggregateRating, review with nested Rating, and the WatchAction pattern for streaming links that Google uses to build the movie knowledge panel.

Dataset JSON-LD example for Jane Xoo's 1945-1955 pediatric outcome data. Covers distribution with DataDownload for file formats, temporalCoverage and spatialCoverage, variableMeasured, license, measurementTechnique, and how Dataset markup feeds Google Dataset Search.

WebSite JSON-LD example with SearchAction for the sitelinks search box. Covers the potentialAction pattern with query-input, the difference between WebSite and WebPage, publisher cross-referencing, and how Google uses WebSite markup to display a search box directly in the SERP for branded queries.

ClaimReview JSON-LD example for a fact-check of the claim that Jane Xoo's pediatric framework reduced infant mortality by 60%. Covers claimReviewed, reviewRating with the textual verdict scale, itemReviewed as a Claim with firstAppearance, and how Google uses ClaimReview for the fact-check rich result and label in search results.

TouristAttraction JSON-LD example for The Thunderdome, the Dunmore conference center that hosts XooCon. Covers touristType, availableLanguage, isAccessibleForFree, publicAccess, and how TouristAttraction differs from Place and LocalBusiness for landmarks and points of interest.

NGO JSON-LD example for the Children First Foundation, a non-profit established in Jane Xoo's name. Covers nonprofitStatus with country-specific NonprofitType enums, funder, areaServed, and how NGO differs from Organization and FundingScheme for non-profit entities.

MedicalCondition JSON-LD example for post-war childhood malnutrition. Covers the 17 properties unique to MedicalCondition including signOrSymptom, possibleTreatment, associatedAnatomy, riskFactor, drug, stage, and how MedicalCondition connects to Drug and AnatomicalStructure.

Legislation JSON-LD example for a Pennsylvania structured data tax credit act. Covers the most important of Legislation's 20 properties: legislationDate, legislationIdentifier, legislationLegalForce (with LegalForceStatus enum), jurisdiction, legislationPassedBy. Note: Legislation is in the pending schema.org area.

MedicalEntity JSON-LD example for the parent type behind MedicalCondition, MedicalProcedure, AnatomicalStructure, Drug, and DietarySupplement. Covers code (MedicalCode), guideline (MedicalGuideline), study (MedicalStudy), legalStatus, and the medicalSpecialty enumeration that every medical entity inherits.

Periodical JSON-LD example for a regularly published serial (a journal, magazine, or trade publication) with ISSN. Periodical is a CreativeWorkSeries subtype adding issn, startDate, and endDate properties.

SportsOrganization JSON-LD example for the parent type behind SportsTeam. Organization subtype adding one property: sport (Text or URL).

MedicalTrial JSON-LD example for a clinical trial. MedicalStudy subtype with one direct property (trialDesign, MedicalTrialDesign enum) plus inherited status, healthCondition, sponsor.

MedicalTest JSON-LD example for a clinical test. Direct MedicalEntity subtype with 5 direct properties: affectedBy, normalRange, signDetected, usedToDiagnose, usesDevice. Parent of BloodTest, ImagingTest, PathologyTest, MedicalTestPanel.

MedicalSignOrSymptom JSON-LD example for clinical signs (objective findings) and symptoms (patient-reported). MedicalCondition subtype with one direct property: possibleTreatment.

ProfilePage JSON-LD example for a person or organisation profile page. Direct WebPage subtype. Google's Profile Page rich result keys on this type.

VideoGameSeries JSON-LD example for a franchise or multi-title game series. CreativeWorkSeries subtype with 22 direct properties covering seasons, episodes, characters, quests, gameplay, platforms, and production credits.

Thing JSON-LD example for the root of the entire schema.org vocabulary. Every type descends from Thing. Use it directly only when no subtype fits; its 13 properties (name, url, image, identifier, sameAs, potentialAction, etc.) are the universal entity signals every page should publish.

BroadcastFrequencySpecification JSON-LD example for the frequency, modulation, and subchannel of a radio / TV broadcast channel. Intangible subtype carrying broadcastFrequencyValue, broadcastSignalModulation (FM / AM / ATSC / DVB-T), broadcastSubChannel.

InfectiousDisease JSON-LD example for tuberculosis — MedicalCondition subtype carrying infectiousAgent, infectiousAgentClass (Bacteria / Fungus / Virus / Protozoa / Prion / MulticellularParasite), and transmissionMethod. The canonical shape for public-health condition references.