Schema: url

Markup for Person according to Schema.org is a flexible way of marking up any type of person related to your website or business. With this example you will learn how to easily and manually mark up important people related to your webpage.

Use Organization to mark up your company details on your company website. This example shows you all the details of how to do it manually.

A clear, readable and advanced example in json+ld markup for Events. Use it to understand how you can explicitly structure relevant data about upcoming or finished events on your own webpage resources.

Use the Schema.org definition of LocalBusiness to improve the listing of your local store. This in-depth example shows you exactly how to manually mark up your location.

WebPage markup should be the cornerstone of all your markup work. WebPage can and should per definition be used on all webpages without exception. Follow our simple, yet deep WebPage markup example to understand how.

In-depth Product JSON-LD example wired into the Xoo universe via XooTee, a premium t-shirt sold by Xoo Code Inc. at the Dunmore store. Covers Offer, AggregateRating, Review, and @id reuse in one example.

In-depth Article JSON-LD example wired into the Xoo universe via Jane Xoo's 1945 pediatric paper, the artifact behind the Person example's claim that she redefined modern healthcare for children. Covers author @id references, the datePublished/dateModified/dateCreated triple, the 110-character headline rule, and Google's three-aspect-ratio image requirement.

In-depth SoftwareApplication JSON-LD example wired into the Xoo universe via XooStructured, Xoo Code Inc.'s flagship cross-platform IDE for authoring JSON-LD schema markup. Shows how the same Offer and AggregateRating pattern from Product applies to intangible digital goods, plus app-specific properties for system requirements, permissions, versioning, and multi-OS support.

An in-depth JSON-LD example for Recipe markup, wired into the Xoo universe as the specific nutritional formula from Jane Xoo's 1945 clinical framework. Learn HowToStep composition, NutritionInformation, ISO 8601 durations, recipeYield as QuantitativeValue, and how a Recipe can be derived from and cross-referenced with an Article.

In-depth EducationalOrganization JSON-LD example wired into the Xoo universe as the Royal Institute of Medicine, Jane Xoo's alma mater, founded 1863 in Copenhagen. First XooCode example to explicitly teach schema.org subtype selection: why CollegeOrUniversity is a better choice than base Organization, and how to pick the right subtype for schools, hospitals, NGOs, and government bodies.

An in-depth JSON-LD example for JobPosting markup, wired into the Xoo universe as Xoo Code Inc. hiring a Senior Structured Data Engineer for the XooStructured team at Dunmore. Learn the Google for Jobs rich result requirements: the tricky baseSalary composition, employmentType enum, remote-work properties, and the requirements soup that trips up most authors.

In-depth Course JSON-LD example wired into the Xoo universe as PED-412, the Royal Institute of Medicine graduate course where students read Jane Xoo's 1945 paper as required material. Covers the critical distinction between Course (the abstract concept) and CourseInstance (specific scheduled offerings), the hasCourseInstance linking pattern, and ISO 8601 durations for timeRequired and courseWorkload.

BreadcrumbList JSON-LD example using XooCode's own navigation trail as the breadcrumb. Covers the ListItem composition pattern, 1-indexed positions, the item-as-URL vs item-as-entity choice, and the difference between BreadcrumbList and the old breadcrumb string property on WebPage.

Service JSON-LD example for the Xoo Code Schema Markup Audit, a professional service Xoo Code Inc. offers on top of the XooStructured IDE. Covers the OfferCatalog composition pattern with tiered pricing, ServiceChannel for access points, structured areaServed, and the subtype-selection lesson applied to service types.

FAQPage JSON-LD example for the Xoo Code Shop Dunmore visitor FAQ. Covers the mainEntity composition pattern, Question and Answer nesting, when to use FAQPage vs QAPage, and the 2023 Google rich result change that redefined when FAQ markup earns a SERP card.

ImageObject JSON-LD example with content URL, dimensions, caption, creator, copyright holder, license, and acquisition source. The image metadata structure used inside Article, Product, Person, and any type with an image property.

Brand JSON-LD example with name, logo, URL, description, and slogan. The brand identity structure that Product uses for brand-filtered shopping results and Organization uses for sub-brand listings.

NewsArticle JSON-LD example for a local business opening reported by the fictional Dunmore Herald. Covers dateline, NewsMediaOrganization as publisher with ethicsPolicy and masthead, speakable for Google Assistant news briefings, the print-edition trio, and @id cross-references to the Xoo Code Shop LocalBusiness.

BlogPosting JSON-LD example for a company blog post about the XooTee t-shirt launch. Covers the Blog container via isPartOf, comment and commentCount for reader discussion, interactionStatistic for engagement metrics, detailed author identity with worksFor cross-reference, and how BlogPosting differs from Article and NewsArticle.

TechArticle JSON-LD example for a developer tutorial on the XooStructured IDE. Covers proficiencyLevel, dependencies, timeRequired in ISO 8601, the CreativeWorkSeries container for documentation sets, and how TechArticle compares to HowTo for instructional content.

HowTo JSON-LD example for screen-printing a XooTee graphic tee at Xoo Code Shop Dunmore. Covers HowToStep with per-step URLs and images, HowToSupply and HowToTool for materials and equipment, MonetaryAmount for estimatedCost, ISO 8601 totalTime, and the 2023 Google rich result changes.

Book JSON-LD example for Jane Xoo's 1948 pediatric textbook, the expanded version of her 1945 paper. Covers ISBN, numberOfPages, bookEdition, bookFormat, workExample for editions, inLanguage, the Offers pattern for book pricing, and publisher as Organization with @id cross-references to the Person and Article examples.

Movie JSON-LD example for a documentary about Jane Xoo's pediatric work. Covers director, actor, duration in ISO 8601, contentRating, releasedEvent for premiere details, aggregateRating, review with nested Rating, and the WatchAction pattern for streaming links that Google uses to build the movie knowledge panel.

Dataset JSON-LD example for Jane Xoo's 1945-1955 pediatric outcome data. Covers distribution with DataDownload for file formats, temporalCoverage and spatialCoverage, variableMeasured, license, measurementTechnique, and how Dataset markup feeds Google Dataset Search.

WebSite JSON-LD example with SearchAction for the sitelinks search box. Covers the potentialAction pattern with query-input, the difference between WebSite and WebPage, publisher cross-referencing, and how Google uses WebSite markup to display a search box directly in the SERP for branded queries.

ItemList JSON-LD example for a curated top-5 Xoo products page. Covers ListItem with position and url for carousel eligibility, the difference between summary and detail pages, numberOfItems, itemListOrder, and how Google uses ItemList to render carousel rich results for listicle content.

ClaimReview JSON-LD example for a fact-check of the claim that Jane Xoo's pediatric framework reduced infant mortality by 60%. Covers claimReviewed, reviewRating with the textual verdict scale, itemReviewed as a Claim with firstAppearance, and how Google uses ClaimReview for the fact-check rich result and label in search results.

QAPage JSON-LD example for a community Q&A thread about XooStructured validation errors. Covers the QAPage/Question/Answer trio, acceptedAnswer vs suggestedAnswer, answerCount, upvoteCount, and how QAPage differs from FAQPage for community-driven question-and-answer content.

MusicRecording JSON-LD example for a film score track from The Children's Doctor documentary. Covers byArtist, recordingOf with MusicComposition and ISWC code, ISRC code, inAlbum cross-reference, duration in ISO 8601, and ListenAction for streaming links.

MusicAlbum JSON-LD example for The Children's Doctor film score. Covers track listing with MusicRecording references, numTracks, albumProductionType and albumReleaseType enums, byArtist as a shared credit, and how MusicAlbum connects to MusicRecording via the track property.

Photograph JSON-LD example for a portrait of Jane Xoo from 1945. Covers contentUrl, thumbnail, exifData with PropertyValue pairs, copyrightHolder, acquireLicensePage for licensing, locationCreated with Place, and how Photograph differs from ImageObject for standalone photo pages.

DigitalDocument JSON-LD example for a downloadable PDF whitepaper on structured data ROI. Covers hasDigitalDocumentPermission for access control, encoding with MediaObject for file metadata, pagination, and how DigitalDocument differs from Article for non-HTML published content.

PodcastEpisode JSON-LD example for the Xoo Code podcast discussing structured data with a guest. Covers partOfSeries with PodcastSeries, associatedMedia with AudioObject for the episode file, episodeNumber, seasonNumber, timeRequired, and how podcast markup feeds Google Podcasts and AI-powered podcast discovery.

Restaurant JSON-LD example for a casual grill in downtown Dunmore. Covers servesCuisine, hasMenu with Menu/MenuSection/MenuItem hierarchy, acceptsReservations, priceRange, and the full LocalBusiness property set including address, geo, openingHours, and aggregateRating.

Hotel JSON-LD example for a boutique hotel in Dunmore hosting XooCon attendees. Covers starRating, amenityFeature with LocationFeatureSpecification, checkinTime/checkoutTime, numberOfRooms, petsAllowed, and the LodgingBusiness property set for hospitality search.

Dentist JSON-LD example for a dental practice in Dunmore. Covers medicalSpecialty, isAcceptingNewPatients, availableService with MedicalProcedure, insurance accepted via paymentAccepted, and the MedicalBusiness property set for healthcare local search.

TouristAttraction JSON-LD example for The Thunderdome, the Dunmore conference center that hosts XooCon. Covers touristType, availableLanguage, isAccessibleForFree, publicAccess, and how TouristAttraction differs from Place and LocalBusiness for landmarks and points of interest.

FinancialService JSON-LD example for a credit union in Dunmore. Covers feesAndCommissionsSpecification (the only property unique to FinancialService), the four subtypes (BankOrCreditUnion, InsuranceAgency, AccountingService, AutomatedTeller), and how to mark up a financial institution with LocalBusiness properties.

CafeOrCoffeeShop JSON-LD example for a coffee shop next to Xoo Code Shop Dunmore. Covers the FoodEstablishment inheritance (servesCuisine, hasMenu, acceptsReservations), how CafeOrCoffeeShop differs from Restaurant and Bakery, and practical LocalBusiness markup for a small cafe.

Store JSON-LD example using the BookStore subtype for a bookshop in Dunmore that stocks Jane Xoo's textbook. Covers how to choose among the 31 Store subtypes, the difference between Store and generic LocalBusiness, and practical retail markup with paymentAccepted and priceRange.

SportsActivityLocation JSON-LD example using the ExerciseGym subtype for a fitness center in Dunmore. Covers the 9 subtypes (ExerciseGym, GolfCourse, SkiResort, StadiumOrArena, etc.), amenityFeature for gym equipment, and how SportsActivityLocation differs from SportsOrganization.

EntertainmentBusiness JSON-LD example using the ArtGallery subtype for a gallery inside The Thunderdome. Covers the 7 subtypes (ArtGallery, Casino, NightClub, MovieTheater, AmusementPark, ComedyClub, AdultEntertainment) and how to mark up entertainment venues with LocalBusiness properties.

PlaceOfWorship JSON-LD example using the Church subtype for a parish in Dunmore. Covers the CivicStructure hierarchy (not LocalBusiness), the 5 subtypes (Church, Mosque, Synagogue, BuddhistTemple, HinduTemple), and Place-level properties without LocalBusiness fields like priceRange.

Park JSON-LD example for a community park in Dunmore. Covers the CivicStructure hierarchy, isAccessibleForFree, publicAccess, amenityFeature for park facilities, and how Park differs from TouristAttraction and NaturalFeature for green spaces.

Airport JSON-LD example for a fictional regional airport serving Dunmore. Covers iataCode and icaoCode (the only properties unique to Airport), the CivicStructure hierarchy, and how Airport differs from LocalBusiness for transportation hubs.

Corporation JSON-LD example for the fictional Redpoint 9 Corp, parent company of Xoo Code Inc. Covers tickerSymbol (the only property unique to Corporation), the MIC exchange format, and how Corporation differs from Organization for publicly traded companies.

GovernmentOrganization JSON-LD example for the Borough of Dunmore municipal government. Covers areaServed for jurisdictional scope, department for sub-agencies, and how GovernmentOrganization pairs with GovernmentService for public services.

NewsMediaOrganization JSON-LD example for the Dunmore Herald newspaper. Covers the 10 editorial trust properties (ethicsPolicy, masthead, correctionsPolicy, verificationFactCheckingPolicy, etc.) that Google News uses as publisher credibility signals.

SportsTeam JSON-LD example for a fictional Dunmore basketball team. Covers athlete, coach, gender (the 3 properties unique to SportsTeam), sport from SportsOrganization, and how SportsTeam differs from SportsActivityLocation.

Airline JSON-LD example for a fictional Nordic airline serving Dunmore. Covers iataCode (shared with Airport), boardingPolicy with BoardingPolicyType enum, and how Airline markup feeds Google Flights and travel knowledge panels.

MusicGroup JSON-LD example for the Copenhagen Ensemble, the orchestra from The Children's Doctor documentary score. Covers album, genre, track (the 3 properties unique to MusicGroup), the PerformingGroup hierarchy, and how MusicGroup connects to MusicAlbum and MusicRecording.

NGO JSON-LD example for the Children First Foundation, a non-profit established in Jane Xoo's name. Covers nonprofitStatus with country-specific NonprofitType enums, funder, areaServed, and how NGO differs from Organization and FundingScheme for non-profit entities.

FundingScheme JSON-LD example for the Xoo Pediatric Research Grant. Covers how FundingScheme describes grant programs and funding initiatives, the relationship to the administering NGO via funder, and how it differs from NGO and FundingAgency.

MusicEvent JSON-LD example for a live concert by The Copenhagen Ensemble at The Thunderdome. Covers performer as MusicGroup, workPerformed for linking to compositions, doorTime vs startDate, ticket offers, and how MusicEvent differs from generic Event for concerts and live performances.

SportsEvent JSON-LD example for a Dunmore Dynamos basketball game. Covers homeTeam and awayTeam as SportsTeam references, the generic competitor property for individual sports, sport, and how SportsEvent connects to SportsTeam entities in the knowledge graph.

SaleEvent JSON-LD example for a seasonal XooTee clearance at the Dunmore store. Covers how to structure sale offers with itemOffered, the difference between SaleEvent offers and Product offers, in-store vs online sales via eventAttendanceMode, and when to use SaleEvent instead of BusinessEvent.

EducationEvent JSON-LD example for a hands-on schema markup workshop at the Xoo Code Shop. Covers teaches, assesses, and educationalLevel (the 3 properties unique to EducationEvent), plus how EducationEvent differs from Course and why the instructor goes in performer.

ExhibitionEvent JSON-LD example for a photography exhibition at Xoo Gallery. Covers workFeatured for linking exhibited works, the difference between ExhibitionEvent and a gallery's event property, organizer as an ArtGallery, and how exhibition runs differ from one-night events.

ScreeningEvent JSON-LD example for the US premiere of The Children's Doctor documentary at The Thunderdome. Covers workPresented for linking to Movie, videoFormat (HD, IMAX, 3D), subtitleLanguage with BCP 47 codes, and how ScreeningEvent differs from Movie's releasedEvent.

BusinessEvent JSON-LD example for a product demo day. BusinessEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

ChildrensEvent JSON-LD example for a kids' coding camp. ChildrensEvent adds no properties of its own; see the full Event example for a complete property walkthrough.

Conference event JSON-LD example for XooCon 2026. Shows how to mark up a multi-day conference with sub-events, speakers, and ticket tiers using schema.org Event properties.

EventSeries JSON-LD example for the annual XooCon conference series. EventSeries adds no properties of its own but inherits from both Event and Series.

Festival JSON-LD example for a summer arts festival in Dunmore. Festival adds no properties of its own; see the full Event example for a complete property walkthrough.

Hackathon JSON-LD example for a schema markup hackathon at The Thunderdome. Hackathon adds no properties of its own; see the full Event example for a complete property walkthrough.

CourseInstance JSON-LD example for the Fall 2026 offering of PED-412, a pediatric medicine course. Covers courseMode, courseSchedule with Schedule, courseWorkload, instructor (the 4 properties unique to CourseInstance), and how CourseInstance relates to Course.

PublicationEvent JSON-LD example for the release of The Children's Doctor documentary. Covers publishedBy and publishedOn (the 2 properties unique to PublicationEvent), the relationship to Movie.releasedEvent, and the BroadcastEvent and OnDemandEvent subtypes.

Vehicle JSON-LD example for a used car listing. Covers the 39 properties unique to Vehicle including VIN, mileage, fuel type, engine specs, drive wheel configuration enums, and how Vehicle markup feeds Google's vehicle listing rich result.

Car JSON-LD example for a used sedan listing. Car inherits all 39 Vehicle properties and adds acrissCode (rental classification) and roofLoad. Covers when to use Car vs Vehicle and the Google vehicle listing rich result.

ProductGroup JSON-LD example for XooTee Classic in multiple sizes and colors. Covers hasVariant, variesBy, and productGroupID (the 3 properties unique to ProductGroup), plus the variant linking pattern with Product entities.

ProductModel JSON-LD example for the XooStructured IDE product specification. Covers isVariantOf, predecessorOf, successorOf (the 3 properties unique to ProductModel), and how ProductModel differs from Product and ProductGroup.

Drug JSON-LD example for a fictional pediatric fever reducer. Covers the most important of Drug's 29 unique properties: activeIngredient, dosageForm, prescriptionStatus, interactingDrug, pregnancyCategory, and the dual inheritance from Product and MedicalEntity.

FinancialIncentive JSON-LD example for a structured data adoption tax credit. Covers the 14 properties unique to FinancialIncentive including incentiveType, incentiveStatus, incentiveAmount, incentivizedItem, and the IncentiveType/IncentiveStatus enums.

Credential JSON-LD example for a schema.org certification. Covers credentialCategory, recognizedBy, validFor, and validIn (the 4 properties unique to Credential), plus the EducationalOccupationalCredential subtype.

OnlineMarketplace JSON-LD example for a fictional Xoo marketplace. Covers hasStore (the one property unique to OnlineMarketplace), the OnlineStore/OnlineBusiness hierarchy, and how marketplace markup relates to merchant identity in Google Shopping.

SearchAction JSON-LD example for a site search box. Shows how to embed SearchAction inside WebSite markup to trigger Google's sitelinks search box. Covers the query-input parameter syntax, target URL patterns, and common implementation errors.

MedicalCondition JSON-LD example for post-war childhood malnutrition. Covers the 17 properties unique to MedicalCondition including signOrSymptom, possibleTreatment, associatedAnatomy, riskFactor, drug, stage, and how MedicalCondition connects to Drug and AnatomicalStructure.

MedicalProcedure JSON-LD example for a pediatric nutritional assessment. Covers bodyLocation, howPerformed, preparation, followup, procedureType with MedicalProcedureType enum, and how MedicalProcedure connects to MedicalCondition.

AnatomicalStructure JSON-LD example for the digestive system's small intestine. Covers connectedTo, partOfSystem, subStructure, relatedCondition, relatedTherapy, diagram, and bodyLocation (the 8 properties unique to AnatomicalStructure).

SoftwareSourceCode JSON-LD example for the XooStructured IDE open-source validator. Covers codeRepository, programmingLanguage, codeSampleType, runtimePlatform, and targetProduct (the 5 properties unique to SoftwareSourceCode).

LiveBlogPosting JSON-LD example for live XooCon coverage. Covers coverageStartTime, coverageEndTime, and liveBlogUpdate (the 3 properties unique to LiveBlogPosting), plus Google's live blog rich result.

Menu JSON-LD example for The Dunmore Grill's dinner menu. Covers hasMenuSection and hasMenuItem (the 2 properties unique to Menu), plus MenuItem with offers for pricing and MenuSection for course grouping.

HowToStep JSON-LD example for a step in a structured data implementation guide. HowToStep adds no properties of its own; it inherits from CreativeWork, ItemList, and ListItem simultaneously.

DiscussionForumPosting JSON-LD example for a community forum thread. DiscussionForumPosting adds no properties of its own; used for forum posts, Reddit-style threads, and community Q&A.

ScholarlyArticle JSON-LD example for Jane Xoo's 1945 paper. ScholarlyArticle adds no properties of its own; used for peer-reviewed academic papers, journal articles, and research publications.

WebApplication JSON-LD example for the XooCode structured data testing tool. WebApplication adds one property (browserRequirements) on top of SoftwareApplication.

Place JSON-LD example for Dunmore Main Street as a geographic location. Covers the most important of Place's 41 direct properties: address, geo, openingHoursSpecification, photo, containsPlace, publicAccess, and when to use Place vs LocalBusiness.

CreativeWork JSON-LD example for a whitepaper publication. CreativeWork is the parent of Article, Book, Movie, SoftwareApplication, and 100+ other types. Covers the most important of its 121 direct properties: author, datePublished, publisher, license, citation, and isPartOf.

SpecialAnnouncement JSON-LD example for a venue closure notice. Covers the 13 properties unique to SpecialAnnouncement including datePosted, announcementLocation, category, and the COVID-era health information properties that remain useful for any emergency or public notice.

DefinedTerm JSON-LD example for a glossary entry. Covers inDefinedTermSet, termCode, and about (the 3 properties unique to DefinedTerm), plus how DefinedTerm works with DefinedTermSet for structured glossaries and taxonomies.

PodcastSeries JSON-LD example for the Xoo Code podcast. Covers webFeed and actor (the 2 properties unique to PodcastSeries), plus how PodcastSeries connects to PodcastEpisode and PodcastSeason.

PodcastSeason JSON-LD example for Season 2 of the Xoo Code podcast. PodcastSeason adds no properties of its own; it groups episodes within a PodcastSeries by season number.

Accommodation JSON-LD example for a Copenhagen apartment listing. Covers all 17 Accommodation properties including floorSize, numberOfRooms, numberOfBedrooms, bed (with BedDetails), occupancy, petsAllowed, amenityFeature, yearBuilt, leaseLength.

House JSON-LD example for a real estate listing in Dunmore. Covers numberOfRooms (re-declared on House) plus all inherited Accommodation properties: floorSize, occupancy, petsAllowed, yearBuilt, amenityFeature.

SingleFamilyResidence JSON-LD example for a detached single-family home. SingleFamilyResidence re-declares numberOfRooms and occupancy; for the full property walkthrough, see the House example.

Apartment JSON-LD example for a Copenhagen rental unit. Covers numberOfRooms and occupancy (re-declared on Apartment) plus inherited Accommodation properties for floor size, bedrooms, bathrooms, amenities, pet policies, lease length.

Suite JSON-LD example for the Hotel Dunmore Presidential Suite. Covers bed (with BedDetails), numberOfRooms, and occupancy (re-declared on Suite), plus inherited Accommodation amenities and floor size.

HotelRoom JSON-LD example for a standard king room at Hotel Dunmore. Covers bed and occupancy (re-declared on HotelRoom), plus inherited Accommodation amenities and how HotelRoom fits inside a Hotel via containedInPlace.

Room JSON-LD example for a Thunderdome meeting room. Room adds no properties of its own; it is the structural parent for HotelRoom and a generic type for any distinguishable space within a structure.

CampingPitch JSON-LD example for a tent site at Dunmore Valley Campground. CampingPitch adds no properties of its own; it represents an individual outdoor accommodation spot within a larger Campground.

Report JSON-LD example for a Xoo Code transparency report. Report adds one property (reportNumber) on top of Article. Used for official reports, annual reports, transparency reports, government reports, and research reports.

Thesis JSON-LD example for a doctoral dissertation. Thesis adds one property (inSupportOf) on top of CreativeWork. Used for theses, dissertations, and academic qualification documents. Lives in the bib schema.org extension.

Legislation JSON-LD example for a Pennsylvania structured data tax credit act. Covers the most important of Legislation's 20 properties: legislationDate, legislationIdentifier, legislationLegalForce (with LegalForceStatus enum), jurisdiction, legislationPassedBy. Note: Legislation is in the pending schema.org area.

GovernmentService JSON-LD example for a Dunmore municipal trash pickup service. Covers jurisdiction and serviceOperator (the 2 properties unique to GovernmentService) plus inherited Service properties.

CreateAction JSON-LD example for writing a blog post. CreateAction is the parent of WriteAction, PhotographAction, DrawAction, FilmAction, CookAction, and PaintAction for actions that produce a CreativeWork.

OrganizeAction JSON-LD example for bookmarking a product. OrganizeAction is the parent of AllocateAction, ApplyAction, BookmarkAction, and PlanAction for actions that arrange or schedule something.

SeekToAction JSON-LD example for jumping to key moments in a video. SeekToAction is used as potentialAction on VideoObject to tell Google where within the video to jump to for a named moment.

TradeAction JSON-LD example for a purchase. TradeAction is the parent of BuyAction, SellAction, OrderAction, PayAction, DonateAction, RentAction, TipAction, PreOrderAction, and QuoteAction for commerce actions.

TransferAction JSON-LD example for downloading a file. TransferAction is the parent of BorrowAction, DownloadAction, GiveAction, LendAction, MoneyTransfer, ReceiveAction, ReturnAction, SendAction, and TakeAction for actions that move something between parties.

UpdateAction JSON-LD example for adding a product to a cart. UpdateAction is the parent of AddAction, DeleteAction, and ReplaceAction for actions that modify a collection or entity.

MedicalEntity JSON-LD example for the parent type behind MedicalCondition, MedicalProcedure, AnatomicalStructure, Drug, and DietarySupplement. Covers code (MedicalCode), guideline (MedicalGuideline), study (MedicalStudy), legalStatus, and the medicalSpecialty enumeration that every medical entity inherits.

SocialMediaPosting JSON-LD example for a microblog post with a shared image. SocialMediaPosting is an Article subtype that adds one property, sharedContent, for the embedded asset being shared or quoted. It is the parent of BlogPosting and DiscussionForumPosting.

AdvertiserContentArticle JSON-LD example for sponsored editorial content. Google's spam policy requires paid editorial to be clearly marked; AdvertiserContentArticle is the machine-readable half of that disclosure.

Periodical JSON-LD example for a regularly published serial (a journal, magazine, or trade publication) with ISSN. Periodical is a CreativeWorkSeries subtype adding issn, startDate, and endDate properties.

Quotation JSON-LD example for a cited quote attributed to a person, character, or organization. Quotation is a pending CreativeWork subtype adding spokenByCharacter.

Claim JSON-LD example for a factual claim being fact-checked. Claim is a CreativeWork subtype adding appearance, firstAppearance, and claimInterpreter. It is the canonical itemReviewed target inside a ClaimReview.

Newspaper JSON-LD stub for daily and weekly newspaper titles. Direct Periodical subtype with no unique properties. Inherits issn, startDate, endDate from Periodical.

Chapter JSON-LD example for a single chapter in a book. CreativeWork subtype adding pageStart, pageEnd, and pagination properties. Chapter links to its Book via isPartOf.

MusicPlaylist JSON-LD example for a curated list of MusicRecording tracks. CreativeWork subtype adding numTracks and track. Parent of MusicAlbum and MusicRelease.

VideoGame JSON-LD example for an electronic game. Inherits from both Game and SoftwareApplication, adding 10 properties: actor, cheatCode, director, gameEdition, gamePlatform, gameServer, gameTip, musicBy, playMode, trailer. Covers GamePlayMode enum (CoOp, MultiPlayer, SinglePlayer).

CreativeWorkSeries JSON-LD example for the parent type behind BookSeries, Periodical, PodcastSeries, RadioSeries, TVSeries, MovieSeries, and VideoGameSeries. Adds startDate, endDate, and issn.

CreativeWorkSeason JSON-LD example for a single season of a TV, podcast, or radio series. Adds actor, director, episode, seasonNumber, numberOfEpisodes, partOfSeries, productionCompany, trailer, startDate, endDate. Parent of TVSeason.

Grant JSON-LD example for a non-monetary grant or award. Pending Intangible adding fundedItem, funder, and sponsor. Parent of MonetaryGrant.

Collection JSON-LD example for a bibliographic or archival collection of items. CreativeWork subtype adding collectionSize. Parent of ProductCollection.

ArchiveComponent JSON-LD example for a single archival item. Pending CreativeWork subtype adding holdingArchive and itemLocation.

DefinedTermSet JSON-LD example for a controlled vocabulary: a glossary, a taxonomy, a classification scheme. CreativeWork subtype adding hasDefinedTerm. Parent of CategoryCodeSet.

CategoryCode JSON-LD example for a single code in a classification scheme. DefinedTerm subtype adding codeValue and inCodeSet. Used for ICD-10, NAICS, ISIC, and other coded taxonomies.

CategoryCodeSet JSON-LD example for a coded classification scheme. DefinedTermSet subtype adding hasCategoryCode. Used for ICD-10, NAICS, ISIC, CPT, and other formal code sets.

StadiumOrArena JSON-LD stub. Dual-inherits from CivicStructure and SportsActivityLocation. No unique properties; the dual lineage gives it both civic-structure and sports-facility inherited properties.

MusicVenue JSON-LD stub. Direct CivicStructure subtype for concert halls, clubs, and other live-music venues. No unique properties.

MovieTheater JSON-LD stub. CivicStructure subtype for cinemas. Adds screenCount.

Museum JSON-LD stub. Direct CivicStructure subtype with no unique properties.

SportsOrganization JSON-LD example for the parent type behind SportsTeam. Organization subtype adding one property: sport (Text or URL).

AmpStory JSON-LD stub for an AMP Story (visual, full-screen, tap-through content format). Dual-inherits from CreativeWork and MediaObject. Note: Google has deprecated Web Stories / AMP Stories in Search as of 2024.

WebContent JSON-LD stub for generic web-addressable content when the finer WebPage / WebSite / WebPageElement distinctions do not apply. Pending CreativeWork subtype with no unique properties.

FoodService JSON-LD stub for a food service offering: breakfast, lunch, dinner, room service, banquet catering, meal delivery. Service subtype with no unique properties.

LiquorStore JSON-LD stub for shops selling wine, beer, whisky, and other spirits. Store subtype with no unique properties.

GroceryStore JSON-LD stub for supermarkets, bodegas, co-ops, and food-first retail shops. Store subtype with no unique properties.

AutoPartsStore JSON-LD stub for automotive-parts retailers. Direct Store subtype (with AutomotiveBusiness cross-inheritance) and no unique properties.

BikeStore JSON-LD stub for bicycle retailers. Direct Store subtype with no unique properties.

BookStore JSON-LD stub for bookshops, indie booksellers, and used-book stores. Direct Store subtype with no unique properties.

ClothingStore JSON-LD stub for apparel retailers. Direct Store subtype with no unique properties. Parent of ShoeStore and MensClothingStore.

ComputerStore JSON-LD stub for computer retailers. Direct Store subtype with no unique properties.

ConvenienceStore JSON-LD stub for small neighbourhood shops and gas-station markets. Direct Store subtype with no unique properties.

DepartmentStore JSON-LD stub for large multi-category retail stores. Direct Store subtype with no unique properties.

ElectronicsStore JSON-LD stub for consumer electronics retailers. Direct Store subtype with no unique properties.

Florist JSON-LD stub for flower shops. Direct Store subtype with no unique properties.

FurnitureStore JSON-LD stub for furniture retailers. Direct Store subtype with no unique properties.

GardenStore JSON-LD stub for nurseries, garden-supply shops, and plant retailers. Direct Store subtype with no unique properties.

HardwareStore JSON-LD stub for hardware retailers selling tools and building materials. Direct Store subtype with no unique properties.

HobbyShop JSON-LD stub for hobby and craft retailers. Direct Store subtype with no unique properties.

HomeGoodsStore JSON-LD stub for household goods and decor retailers. Direct Store subtype with no unique properties.

JewelryStore JSON-LD stub for jewellery retailers. Direct Store subtype with no unique properties.

MensClothingStore JSON-LD stub for menswear retailers. Direct Store subtype with no unique properties.

MobilePhoneStore JSON-LD stub for mobile phone retailers. Direct Store subtype with no unique properties.

MovieRentalStore JSON-LD stub for video rental shops. Direct Store subtype with no unique properties. Rare in the streaming era but still useful for boutique video stores, libraries with rental programmes, and DVD kiosk operators.

MusicStore JSON-LD stub for musical instrument and recorded-music retailers. Direct Store subtype with no unique properties.

OfficeEquipmentStore JSON-LD stub for office supply and equipment retailers. Direct Store subtype with no unique properties.

OutletStore JSON-LD stub for discount/outlet retailers. Direct Store subtype with no unique properties.

PawnShop JSON-LD stub for pawn shops and resale establishments. Direct Store subtype with no unique properties.

PetStore JSON-LD stub for pet retailers. Direct Store subtype with no unique properties.

ShoeStore JSON-LD stub for footwear retailers. Direct Store subtype with no unique properties.

SportingGoodsStore JSON-LD stub for multi-sport retailers. Direct Store subtype with no unique properties.

TireShop JSON-LD stub for tyre/tire dealers and installers. Direct Store subtype with no unique properties.

ToyStore JSON-LD stub for toy retailers. Direct Store subtype with no unique properties.

WholesaleStore JSON-LD stub for wholesale and bulk retailers. Direct Store subtype with no unique properties.

Campground JSON-LD stub for tent, RV, and cabin campgrounds. Dual-inherits CivicStructure and LodgingBusiness, giving it the full lodging vocabulary (checkinTime, checkoutTime, numberOfRooms, petsAllowed, starRating, amenityFeature, availableLanguage, audience).

RVPark JSON-LD stub for RV-focused overnight destinations. Direct CivicStructure subtype with no unique properties.

Aquarium JSON-LD stub for public aquariums. Direct CivicStructure subtype with no unique properties.

Zoo JSON-LD stub for public zoos and animal parks. Direct CivicStructure subtype with no unique properties.

TrainStation JSON-LD stub for rail stations. Direct CivicStructure subtype. Used as departureStation / arrivalStation on TrainTrip.

BusStation JSON-LD stub for bus stations and terminals. Direct CivicStructure subtype. Used as departureBusStop / arrivalBusStop on BusTrip.

BusStop JSON-LD stub for a single bus stop on a route. Direct CivicStructure subtype.

SubwayStation JSON-LD stub for metro, subway, and underground rail stations. Direct CivicStructure subtype with no unique properties.

BoatTerminal JSON-LD stub for ferry terminals and port passenger facilities. Direct CivicStructure subtype. Used as departureBoatTerminal / arrivalBoatTerminal on BoatTrip.

ParkingFacility JSON-LD stub for parking lots and garages. Direct CivicStructure subtype with no unique properties.

FoodEstablishment JSON-LD example for the parent type behind Restaurant, CafeOrCoffeeShop, Bakery, BarOrPub, Brewery, Distillery, FastFoodRestaurant, IceCreamShop, and Winery. Adds 4 direct properties: acceptsReservations, hasMenu, servesCuisine, starRating.

Bakery JSON-LD stub for retail bakeries. Direct FoodEstablishment subtype with no unique properties.

BarOrPub JSON-LD stub for bars, pubs, and cocktail lounges. Direct FoodEstablishment subtype with no unique properties.

Brewery JSON-LD stub for brewing facilities with tasting rooms or taprooms. Direct FoodEstablishment subtype with no unique properties.

Distillery JSON-LD stub for distilling facilities with tasting rooms. Direct FoodEstablishment subtype with no unique properties.

FastFoodRestaurant JSON-LD stub for quick-service restaurants. Direct FoodEstablishment subtype with no unique properties.

IceCreamShop JSON-LD stub for ice cream parlours and gelato shops. Direct FoodEstablishment subtype with no unique properties.

Winery JSON-LD stub for wineries with tasting rooms. Direct FoodEstablishment subtype with no unique properties.

AutomotiveBusiness JSON-LD example for the parent type behind AutoDealer, AutoRepair, AutoBodyShop, AutoRental, AutoWash, AutoPartsStore, GasStation, MotorcycleDealer, MotorcycleRepair. Direct LocalBusiness subtype with no unique properties.

AutoDealer JSON-LD stub for new- and used-car dealerships. Direct AutomotiveBusiness subtype with no unique properties.

AutoRepair JSON-LD stub for car service and repair shops. Direct AutomotiveBusiness subtype with no unique properties.

AutoBodyShop JSON-LD stub for collision repair shops. Direct AutomotiveBusiness subtype with no unique properties.

AutoRental JSON-LD stub for car rental locations. Direct AutomotiveBusiness subtype with no unique properties.

AutoWash JSON-LD stub for car wash businesses. Direct AutomotiveBusiness subtype with no unique properties.

GasStation JSON-LD stub for fuel stations. Direct AutomotiveBusiness subtype with no unique properties.

MotorcycleDealer JSON-LD stub for motorcycle sales. Direct AutomotiveBusiness subtype with no unique properties.

MotorcycleRepair JSON-LD stub for motorcycle service shops. Direct AutomotiveBusiness subtype with no unique properties.

HealthAndBeautyBusiness JSON-LD example for the parent type behind BeautySalon, DaySpa, HairSalon, HealthClub, NailSalon, and TattooParlor. Direct LocalBusiness subtype with no unique properties.

HairSalon JSON-LD stub for hair salons and barbershops. Direct HealthAndBeautyBusiness subtype with no unique properties.

NailSalon JSON-LD stub for nail salons. Direct HealthAndBeautyBusiness subtype with no unique properties.

DaySpa JSON-LD stub for day spas. Direct HealthAndBeautyBusiness subtype with no unique properties.

HealthClub JSON-LD stub for gyms, fitness clubs, and wellness centres. Direct HealthAndBeautyBusiness subtype with no unique properties.

HomeAndConstructionBusiness JSON-LD example for the parent type behind Electrician, GeneralContractor, Plumber, HVACBusiness, HousePainter, Locksmith, MovingCompany, RoofingContractor. Direct LocalBusiness subtype with no unique properties.

Plumber JSON-LD stub for plumbing contractors. Direct HomeAndConstructionBusiness subtype with no unique properties.

Electrician JSON-LD stub for electrical contractors. Direct HomeAndConstructionBusiness subtype with no unique properties.

GeneralContractor JSON-LD stub for general building contractors. Direct HomeAndConstructionBusiness subtype with no unique properties.

Locksmith JSON-LD stub for locksmith services. Direct HomeAndConstructionBusiness subtype with no unique properties.

LegalService JSON-LD example for law firms and legal counsels. Direct LocalBusiness subtype (with Attorney and Notary as specific subtypes).

Attorney JSON-LD stub for individual attorneys and law offices. Direct LegalService subtype with no unique properties.

Notary JSON-LD stub for notary public services. Direct LegalService subtype with no unique properties.

ChildCare JSON-LD stub for daycare, nursery, and childcare facilities. Direct LocalBusiness subtype with no unique properties.

Library JSON-LD stub for public and private libraries. Direct LocalBusiness subtype with no unique properties.

RealEstateAgent JSON-LD stub for real estate agencies and individual agents. Direct LocalBusiness subtype with no unique properties.

AmusementPark JSON-LD stub for theme parks, amusement parks, and ride-based entertainment parks. Direct EntertainmentBusiness subtype with no unique properties.

ArtGallery JSON-LD stub for commercial and non-commercial art galleries. Direct EntertainmentBusiness subtype with no unique properties.

Casino JSON-LD stub for gambling venues. Direct EntertainmentBusiness subtype with no unique properties.

ComedyClub JSON-LD stub for standup comedy venues. Direct EntertainmentBusiness subtype with no unique properties.

NightClub JSON-LD stub for dance clubs and late-night venues. Direct EntertainmentBusiness subtype with no unique properties.

BowlingAlley JSON-LD stub for bowling centres. Direct SportsActivityLocation subtype with no unique properties.

GolfCourse JSON-LD stub for public and private golf courses. Direct SportsActivityLocation subtype with no unique properties.

BeautySalon JSON-LD stub for beauty salons offering multiple services. Direct HealthAndBeautyBusiness subtype with no unique properties.

TattooParlor JSON-LD stub for tattoo and body-modification studios. Direct HealthAndBeautyBusiness subtype with no unique properties.

HVACBusiness JSON-LD stub for heating, ventilation, and air conditioning contractors. Direct HomeAndConstructionBusiness subtype with no unique properties.

HousePainter JSON-LD stub for residential and commercial painters. Direct HomeAndConstructionBusiness subtype with no unique properties.

MovingCompany JSON-LD stub for moving and relocation services. Direct HomeAndConstructionBusiness subtype with no unique properties.

RoofingContractor JSON-LD stub for roofing contractors. Direct HomeAndConstructionBusiness subtype with no unique properties.

AnimalShelter JSON-LD stub for animal shelters and rescues. Direct LocalBusiness subtype with no unique properties.

ArchiveOrganization JSON-LD stub for archives: museums, state archives, historical societies holding ArchiveComponent items. Direct LocalBusiness subtype with no unique properties.

DryCleaningOrLaundry JSON-LD stub for dry cleaners and laundromats. Direct LocalBusiness subtype with no unique properties.

EmergencyService JSON-LD example for emergency-response organisations: fire departments, police departments, EMS/ambulance services, coast guard, mountain rescue. Direct LocalBusiness subtype and parent of FireStation and PoliceStation.

EmploymentAgency JSON-LD stub for staffing, recruiting, and temp agencies. Direct LocalBusiness subtype with no unique properties.

InternetCafe JSON-LD stub for internet cafes and co-working internet access. Direct LocalBusiness subtype with no unique properties.

RadioStation JSON-LD stub for radio station businesses (the operating organisation, not the broadcast service). Direct LocalBusiness subtype with no unique properties.

TelevisionStation JSON-LD stub for TV station businesses. Direct LocalBusiness subtype with no unique properties.

RecyclingCenter JSON-LD stub for recycling facilities. Direct LocalBusiness subtype with no unique properties.

SelfStorage JSON-LD stub for self-storage facilities. Direct LocalBusiness subtype with no unique properties.

ShoppingCenter JSON-LD stub for malls, shopping centres, and retail plazas. Direct LocalBusiness subtype with no unique properties.

TouristInformationCenter JSON-LD stub for visitor centres and tourism offices. Direct LocalBusiness subtype with no unique properties.

TravelAgency JSON-LD stub for travel agencies and tour operators. Direct LocalBusiness subtype with no unique properties.

GovernmentOffice JSON-LD stub for government department offices (not the building). Direct LocalBusiness subtype with no unique properties.

InsuranceAgency JSON-LD stub for insurance agencies and brokerages. Direct FinancialService subtype with no unique properties (inherits feesAndCommissionsSpecification).

AccountingService JSON-LD stub for accounting, bookkeeping, and tax services. Direct FinancialService subtype with no unique properties (inherits feesAndCommissionsSpecification).

LandmarksOrHistoricalBuildings JSON-LD stub for historic landmarks and heritage buildings. Direct Place subtype with no unique properties. Often dual-typed with TouristAttraction.

TouristDestination JSON-LD example for a region or place where tourists visit. Place subtype adding includesAttraction (the TouristAttraction list) and touristType (audience).

TouristTrip JSON-LD example for a guided or packaged tourist trip. Trip subtype adding touristType (Audience or Text).

BedAndBreakfast JSON-LD stub for B&Bs and small inns. Direct LodgingBusiness subtype with no unique properties.

Hostel JSON-LD stub for hostels with shared dormitory and private room accommodations. Direct LodgingBusiness subtype with no unique properties.

Motel JSON-LD stub for motels and motor lodges. Direct LodgingBusiness subtype with no unique properties.

VacationRental JSON-LD stub for whole-property short-term rentals (Airbnb-style). Direct LodgingBusiness subtype with no unique properties.

Resort JSON-LD stub for destination resorts and leisure properties. Direct LodgingBusiness subtype with no unique properties.

EmployerReview JSON-LD example for reviews of an Organization in its role as an employer (Glassdoor-style reviews). Pending Review subtype with no unique properties.

SchoolDistrict JSON-LD example for US-style school administrative areas. Direct AdministrativeArea subtype used to group schools and anchor district-level data on government and education sites.

Hospital JSON-LD example for an acute-care hospital. Triple-inherits CivicStructure + EmergencyService + MedicalOrganization. Direct properties: availableService, medicalSpecialty, healthcareReportingData.

Physician JSON-LD example for an individual doctor's practice. Dual-inherits MedicalBusiness + MedicalOrganization. 5 direct properties: availableService, hospitalAffiliation, medicalSpecialty, occupationalCategory, usNPI.

Pharmacy JSON-LD example for a retail pharmacy. Dual-inherits MedicalBusiness + MedicalOrganization with no unique properties. Use for drug-dispensing local-search listings.

MedicalClinic JSON-LD example for a multi-provider outpatient clinic. Dual-inherits MedicalBusiness + MedicalOrganization. Direct properties: availableService, medicalSpecialty.

DiagnosticLab JSON-LD example for a clinical diagnostic laboratory (bloodwork, imaging-read, genetic testing). MedicalOrganization subtype with one direct property: availableTest.

VeterinaryCare JSON-LD example for a veterinary practice. Direct MedicalOrganization subtype for animal-healthcare providers. No unique properties.

Optician JSON-LD example for an eyeglass and contact-lens retailer. Direct MedicalBusiness subtype (a LocalBusiness specialty). No unique properties.

MedicalTrial JSON-LD example for a clinical trial. MedicalStudy subtype with one direct property (trialDesign, MedicalTrialDesign enum) plus inherited status, healthCondition, sponsor.

MedicalObservationalStudy JSON-LD example for a non-interventional cohort, registry, or cross-sectional study. MedicalStudy subtype with one direct property: studyDesign (MedicalObservationalStudyDesign enum).

GovernmentBuilding JSON-LD example for a government-owned facility. Direct CivicStructure subtype, parent of CityHall, Courthouse, Embassy, LegislativeBuilding, DefenceEstablishment. No unique properties.

CityHall JSON-LD example for a municipal seat of government. Direct GovernmentBuilding subtype. No unique properties; the type signals mayoral / council functions.

Courthouse JSON-LD example for a building where court is held. Direct GovernmentBuilding subtype. No unique properties; model court calendars, public access, and security with inherited CivicStructure properties.

Embassy JSON-LD example for a diplomatic mission (embassies and consulates general). Direct GovernmentBuilding subtype. No unique properties; appointment-booking and jurisdiction are the key inherited patterns.

LegislativeBuilding JSON-LD example for a state capitol, parliament, or congressional building. Direct GovernmentBuilding subtype. Key pattern: session calendars, gallery access, tour schedules.

DefenceEstablishment JSON-LD example for a military base or defence installation. Direct GovernmentBuilding subtype. No unique properties; publicAccess is typically false.

FireStation JSON-LD example for a fire station. Dual-inherits CivicStructure + EmergencyService. 24/7 hours, engine company info, community education programmes.

PoliceStation JSON-LD example for a police station. Dual-inherits CivicStructure + EmergencyService. 24/7 emergency coverage + records-counter hours, services like fingerprinting and reporting.

Cemetery JSON-LD example for a graveyard. Direct CivicStructure subtype. No unique properties; model visiting hours, plot search, and memorial programmes with inherited properties.

Crematorium JSON-LD example for a cremation facility. Direct CivicStructure subtype. No unique properties; commonly paired with FuneralParlor services via hasOfferCatalog.

TaxiService JSON-LD example for a taxi or ride-hire service. Direct Service subtype. Covers areaServed, hoursAvailable, provider (Organization), providerMobility, offers. The canonical type (supersedes the old Taxi type).

Blog JSON-LD example for the parent container of BlogPosting entries. CreativeWork subtype with blogPost and issn.

Clip JSON-LD example for a segment of audio or video (TV clip, podcast highlight, YouTube key-moment). CreativeWork subtype with clipNumber, startOffset, endOffset, partOfEpisode/Season/Series.

AboutPage JSON-LD example for a website's About page. Direct WebPage subtype with no unique properties.

ContactPage JSON-LD example for a website's Contact page. Direct WebPage subtype. Pair mainEntity with an Organization carrying contactPoint entries.

ItemPage JSON-LD example for a page focused on a single item (product, article, person). Direct WebPage subtype with no unique properties.

ProfilePage JSON-LD example for a person or organisation profile page. Direct WebPage subtype. Google's Profile Page rich result keys on this type.

SearchResultsPage JSON-LD example for an on-site search-results page. Direct WebPage subtype. Use noindex meta + SearchResultsPage type to signal a results page to crawlers.

CollectionPage JSON-LD example for a listing / category / tag page. Direct WebPage subtype. Parent of ImageGallery and VideoGallery.

ImageGallery JSON-LD example for a photo-gallery page. Direct CollectionPage subtype. Use ItemList + ImageObject for the gallery contents.

VideoGallery JSON-LD example for a video-collection page. Direct CollectionPage subtype. Use ItemList + VideoObject for the collection contents.

MedicalWebPage JSON-LD example for patient-education and clinical-reference pages. WebPage subtype with aspect and medicalAudience.

RealEstateListing JSON-LD example for a property-listing page (sale or rent). WebPage subtype with datePosted and leaseLength.

EducationalOccupationalProgram JSON-LD example for a degree / certificate / apprenticeship programme. Intangible with 23 direct properties covering application, credits, cost, duration, and outcomes.

WorkBasedProgram JSON-LD example for an apprenticeship or on-the-job training programme. EducationalOccupationalProgram subtype emphasising occupationalCategory and trainingSalary.

EventAttendanceModeEnumeration JSON-LD reference. 3-value Enumeration (Offline, Online, Mixed). Used as Event.eventAttendanceMode. Required for Google's virtual-event rich result.

DataFeed JSON-LD example for a feed of dataset items (a streaming / batch data feed). Dataset subtype with dataFeedElement for the feed's items.

DataCatalog JSON-LD example for a catalogue of datasets (CKAN / data.gov / Dataverse-style). CreativeWork subtype with dataset, measurementMethod, measurementTechnique.

SiteNavigationElement JSON-LD example for site navigation (primary / secondary nav). Direct WebPageElement subtype with no unique properties.

VideoGameSeries JSON-LD example for a franchise or multi-title game series. CreativeWorkSeries subtype with 22 direct properties covering seasons, episodes, characters, quests, gameplay, platforms, and production credits.

Question JSON-LD example for Q&A, FAQ, and quiz content. Comment subtype carrying acceptedAnswer, suggestedAnswer, answerCount, eduQuestionType. The node Google reads for Q&A rich results and quiz LearningResource pages.

APIReference JSON-LD example for API documentation pages. TechArticle subtype carrying assembly, assemblyVersion, targetPlatform, programmingModel, executableLibraryName for language / framework / version scoping.

InteractionCounter JSON-LD example for the aggregate likes / shares / comments / views count that sits under interactionStatistic on CreativeWork and Organization. StructuredValue subtype binding an Action type to a count, service, and optional time window.

Thing JSON-LD example for the root of the entire schema.org vocabulary. Every type descends from Thing. Use it directly only when no subtype fits; its 13 properties (name, url, image, identifier, sameAs, potentialAction, etc.) are the universal entity signals every page should publish.

DonateAction JSON-LD example for a charitable gift. TransferAction subtype carrying price, priceCurrency, priceSpecification, and recipient — used in email receipts and charity-platform action markup.

MedicalOrganization JSON-LD example for a multi-disciplinary clinic — Organization subtype carrying healthPlanNetworkId, medicalSpecialty, and isAcceptingNewPatients. The parent of Hospital, MedicalClinic, Pharmacy, Physician, VeterinaryCare, Dentist, Optician, and DiagnosticLab for non-business medical entities.

Answer JSON-LD example — Comment subtype with answerExplanation and parentItem. Half of the Q&A rich-result pair with Question.

EducationalOrganization JSON-LD example — CivicStructure + Organization dual-inheritance with alumni. Parent of CollegeOrUniversity, School, ElementarySchool, HighSchool, MiddleSchool, Preschool, and EducationalSupport.