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Winery

Winery is a direct FoodEstablishment subtype for wineries and tasting rooms. For beer and spirits, use Brewery or Distillery.

Full example of schema.org/Winery json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/Winery
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Winery",
  "name": "Pocono Ridge Winery",
  "description": "Estate winery growing cold-climate grape varieties on the Pocono foothills. Tasting room Thursday-Sunday.",
  "address": { "@type": "PostalAddress", "streetAddress": "5610 Vineyard Rd", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0771",
  "openingHours": "Th 14:00-19:00, Fr-Sa 12:00-20:00, Su 12:00-18:00",
  "priceRange": "$$$",
  "servesCuisine": ["Wine", "Cheese boards"],
  "acceptsReservations": true,
  "url": "https://xoocode.com/shops/pocono-ridge-winery"
}
</script>

Minimal valid version

The smallest markup that still produces a valid Winery entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/Winery (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Winery",
  "name": "Pocono Ridge Winery",
  "address": { "@type": "PostalAddress", "streetAddress": "5610 Vineyard Rd", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

Winery is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). Winery becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common Winery mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    Winery for a wine shop

    Wrong
    Winery for a retail wine bottle shop
    Right
    LiquorStore for retail sales; Winery for producers with a tasting room

    Winery implies production on site. Pure retail wine shops are LiquorStore.

Schema properties in this example

WineryFoodEstablishmentLocalBusinessnamedescriptionaddressPostalAddressstreetAddressaddressLocalityaddressRegionpostalCodeaddressCountrytelephoneopeningHourspriceRangeservesCuisineacceptsReservationsurl

About the example data

"Pocono Ridge Winery", a fictional small winery in the Pocono foothills near Dunmore.

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