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Distillery

Distillery is a direct FoodEstablishment subtype for distilleries producing spirits and offering tasting rooms: whiskey distilleries, gin distilleries, rum distilleries.

Full example of schema.org/Distillery json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/Distillery
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Distillery",
  "name": "Pocono Craft Distillery",
  "description": "Small-batch rye and bourbon distillery. Tasting room open weekends; tours by reservation.",
  "address": { "@type": "PostalAddress", "streetAddress": "4820 Pocono Highway", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0741",
  "openingHours": "Fr 15:00-21:00, Sa 12:00-21:00, Su 12:00-18:00",
  "priceRange": "$$$",
  "servesCuisine": ["Craft spirits"],
  "acceptsReservations": "https://xoocode.com/shops/pocono-craft-distillery/tours",
  "url": "https://xoocode.com/shops/pocono-craft-distillery"
}
</script>

Minimal valid version

The smallest markup that still produces a valid Distillery entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/Distillery (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Distillery",
  "name": "Pocono Craft Distillery",
  "address": { "@type": "PostalAddress", "streetAddress": "4820 Pocono Highway", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

Distillery is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). Distillery becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common Distillery mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    Distillery vs Winery

    Wrong
    Distillery for a vineyard or wine-making operation
    Right
    Winery for wine; Distillery for distilled spirits; Brewery for beer

    The three beverage-production subtypes map to specific production methods. Pick accurately.

About the example data

"Pocono Craft Distillery", a fictional small-batch whiskey distillery near Dunmore.

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