ToyStore

ToyStore is a direct Store subtype for toy retailers, especially children-focused shops. For adult-hobby retailers (tabletop games, miniatures, model kits), prefer HobbyShop.

Full example of schema.org/ToyStore json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/ToyStore

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ToyStore",
  "name": "Dunmore Toys",
  "address": { "@type": "PostalAddress", "streetAddress": "112 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0561",
  "openingHours": "Mo-Sa 10:00-19:00, Su 11:00-17:00",
  "priceRange": "$$",
  "url": "https://xoocode.com/shops/dunmore-toys"
}
</script>

Minimal valid version

The smallest markup that still produces a valid ToyStore entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/ToyStore (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ToyStore",
  "name": "Dunmore Toys",
  "address": { "@type": "PostalAddress", "streetAddress": "112 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

ToyStore is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). ToyStore becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common ToyStore mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

Using ToyStore for adult hobby retail

Wrong

ToyStore on a tabletop-miniatures or model-kit shop

Right

HobbyShop for adult hobbies; ToyStore for children's toy retail

Audience signalling matters for local-search match.

Schema properties in this example

ToyStore Store LocalBusiness name address PostalAddress streetAddress addressLocality addressRegion postalCode addressCountry telephone openingHours priceRange url HobbyShop

About the example data

"Dunmore Toys", a fictional children's toy retailer.

Comments

Loading comments...