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HobbyShop

HobbyShop is a direct Store subtype for hobby and craft shops: model kits, tabletop gaming, crafts, miniatures, hobby electronics. It adds no properties of its own.

Full example of schema.org/HobbyShop json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/HobbyShop
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HobbyShop",
  "name": "Stack Overflow Hobbies",
  "address": { "@type": "PostalAddress", "streetAddress": "48 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0421",
  "openingHours": "Tu-Th 14:00-21:00, Fr-Sa 12:00-23:00, Su 12:00-18:00",
  "priceRange": "$$",
  "url": "https://xoocode.com/shops/stack-overflow-hobbies"
}
</script>

Minimal valid version

The smallest markup that still produces a valid HobbyShop entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/HobbyShop (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HobbyShop",
  "name": "Stack Overflow Hobbies",
  "address": { "@type": "PostalAddress", "streetAddress": "48 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

HobbyShop is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). HobbyShop becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common HobbyShop mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    Using ToyStore for a tabletop games shop

    Wrong
    ToyStore on an adult-hobby tabletop shop
    Right
    HobbyShop for adult hobbies and crafts; ToyStore for children's toy retail

    HobbyShop signals enthusiast/adult clientele; ToyStore signals kids-first retail. Audience matters for local search.

Schema properties in this example

HobbyShopStoreLocalBusinessnameaddressPostalAddressstreetAddressaddressLocalityaddressRegionpostalCodeaddressCountrytelephoneopeningHourspriceRangeurl

About the example data

"Stack Overflow Hobbies", a fictional tabletop-gaming-and-miniatures shop in Dunmore.

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