RealEstateAgent

RealEstateAgent is a direct LocalBusiness subtype for real estate agencies, brokerages, and individual agents. Populate areaServed with the service area, and hasCertification with the broker licence.

Full example of schema.org/RealEstateAgent json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/RealEstateAgent

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "RealEstateAgent",
  "name": "Lackawanna Realty",
  "address": { "@type": "PostalAddress", "streetAddress": "250 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-1401",
  "openingHours": "Mo-Sa 09:00-18:00",
  "areaServed": { "@type": "AdministrativeArea", "name": "Lackawanna County, Pennsylvania" },
  "url": "https://xoocode.com/shops/lackawanna-realty"
}
</script>

Minimal valid version

The smallest markup that still produces a valid RealEstateAgent entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/RealEstateAgent (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "RealEstateAgent",
  "name": "Lackawanna Realty",
  "address": { "@type": "PostalAddress", "streetAddress": "250 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

RealEstateAgent is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). RealEstateAgent becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common RealEstateAgent mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

01
Listings inside RealEstateAgent entity
Wrong
```
Property listings crammed into RealEstateAgent.description
```
Right
```
Individual listings as SingleFamilyResidence/Apartment with offers, linked separately
```
Listings are entities in their own right (Accommodation subtypes with offers). The agent is the intangible business.

Schema properties in this example

RealEstateAgent LocalBusiness name address PostalAddress streetAddress addressLocality addressRegion postalCode addressCountry telephone openingHours areaServed AdministrativeArea url hasCertification

About the example data

"Lackawanna Realty", a fictional boutique real estate agency.

Comments

Loading comments...