FurnitureStore

FurnitureStore is a direct Store subtype for furniture retailers: new furniture, used furniture, custom-order shops. For broader home furnishings, prefer HomeGoodsStore.

Full example of schema.org/FurnitureStore json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/FurnitureStore

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FurnitureStore",
  "name": "Dunmore Home",
  "address": { "@type": "PostalAddress", "streetAddress": "225 Scranton Rd", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0391",
  "openingHours": "Mo-Sa 10:00-18:00",
  "priceRange": "$$$",
  "url": "https://xoocode.com/shops/dunmore-home"
}
</script>

Minimal valid version

The smallest markup that still produces a valid FurnitureStore entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/FurnitureStore (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FurnitureStore",
  "name": "Dunmore Home",
  "address": { "@type": "PostalAddress", "streetAddress": "225 Scranton Rd", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

FurnitureStore is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). FurnitureStore becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common FurnitureStore mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

01
Using HomeGoodsStore for a furniture-first retailer
Wrong
```
HomeGoodsStore on a furniture-primary shop
```
Right
```
FurnitureStore when furniture is the main business; HomeGoodsStore for broader home decor and accessories
```
Specific subtype matches buyer intent more closely, especially for 'furniture store near me' queries.

Schema properties in this example

FurnitureStore Store LocalBusiness name address PostalAddress streetAddress addressLocality addressRegion postalCode addressCountry telephone openingHours priceRange url HomeGoodsStore

About the example data

"Dunmore Home", a fictional locally-owned furniture store specialising in reclaimed-wood pieces.

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