XooCode(){

Florist

Florist is a direct Store subtype for flower shops: retail florists, wedding florists, funeral-service florists. It adds no properties of its own.

For delivery services, list Offer entries with hasDeliveryMethod and areaServed for the delivery zone.

Full example of schema.org/Florist json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/Florist
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Florist",
  "name": "Lackawanna Blooms",
  "address": { "@type": "PostalAddress", "streetAddress": "88 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0381",
  "openingHours": "Mo-Sa 09:00-18:00",
  "priceRange": "$$",
  "url": "https://xoocode.com/shops/lackawanna-blooms"
}
</script>

Minimal valid version

The smallest markup that still produces a valid Florist entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/Florist (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Florist",
  "name": "Lackawanna Blooms",
  "address": { "@type": "PostalAddress", "streetAddress": "88 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

Florist is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). Florist becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common Florist mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    Using Florist for a garden centre

    Wrong
    Florist for a garden/nursery business
    Right
    GardenStore for nurseries and garden-supply shops; Florist for cut-flower retailers

    Garden centres sell plants, tools, and outdoor decor. Florists sell cut-flower arrangements. The two subtypes serve different search intents.

Schema properties in this example

FloristStoreLocalBusinessnameaddressPostalAddressstreetAddressaddressLocalityaddressRegionpostalCodeaddressCountrytelephoneopeningHourspriceRangeurlOfferhasDeliveryMethodareaServed

About the example data

"Lackawanna Blooms", a fictional neighbourhood florist in Dunmore specialising in locally-grown arrangements.

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