ChildCare

ChildCare is a direct LocalBusiness subtype for daycares, nurseries, preschools with childcare, and in-home childcare providers. Populate hasCertification with state licensing and audience with the age range served.

Full example of schema.org/ChildCare json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/ChildCare

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ChildCare",
  "name": "Dunmore Early Learning",
  "address": { "@type": "PostalAddress", "streetAddress": "300 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-1201",
  "openingHours": "Mo-Fr 06:30-18:30",
  "priceRange": "$$$",
  "audience": { "@type": "PeopleAudience", "suggestedMinAge": 0, "suggestedMaxAge": 5 },
  "url": "https://xoocode.com/shops/dunmore-early-learning"
}
</script>

Minimal valid version

The smallest markup that still produces a valid ChildCare entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/ChildCare (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ChildCare",
  "name": "Dunmore Early Learning",
  "address": { "@type": "PostalAddress", "streetAddress": "300 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

ChildCare is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). ChildCare becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common ChildCare mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

01
ChildCare without age audience
Wrong
```
ChildCare without audience age range
```
Right
```
Populate audience with suggestedMinAge and suggestedMaxAge
```
Parents search by age range. Missing audience misses the filter.

Schema properties in this example

ChildCare LocalBusiness name address PostalAddress streetAddress addressLocality addressRegion postalCode addressCountry telephone openingHours priceRange audience PeopleAudience suggestedMinAge suggestedMaxAge url hasCertification

About the example data

"Dunmore Early Learning", a fictional state-licensed daycare.

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