XooCode(){

WholesaleStore

WholesaleStore is a direct Store subtype for wholesale clubs, bulk retailers, and trade-only suppliers. It adds no properties of its own. For membership-based wholesalers, consider populating hasOfferCatalog with tiered membership Offer entries.

Full example of schema.org/WholesaleStore json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/WholesaleStore
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WholesaleStore",
  "name": "Lackawanna Trade Warehouse",
  "address": { "@type": "PostalAddress", "streetAddress": "500 Industrial Dr", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0571",
  "openingHours": "Mo-Fr 06:00-18:00, Sa 07:00-14:00",
  "priceRange": "$",
  "url": "https://xoocode.com/shops/lackawanna-trade-warehouse"
}
</script>

Minimal valid version

The smallest markup that still produces a valid WholesaleStore entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/WholesaleStore (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WholesaleStore",
  "name": "Lackawanna Trade Warehouse",
  "address": { "@type": "PostalAddress", "streetAddress": "500 Industrial Dr", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

WholesaleStore is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). WholesaleStore becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common WholesaleStore mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    Using WholesaleStore for public-facing retail

    Wrong
    WholesaleStore on a shop open to the general public at retail prices
    Right
    GroceryStore / HomeGoodsStore / specific subtype for retail; WholesaleStore only for trade/bulk buyers

    WholesaleStore signals trade-only or bulk pricing. Misusing it disappoints retail searchers.

Schema properties in this example

WholesaleStoreStoreLocalBusinessnameaddressPostalAddressstreetAddressaddressLocalityaddressRegionpostalCodeaddressCountrytelephoneopeningHourspriceRangeurlhasOfferCatalog

About the example data

"Lackawanna Trade Warehouse", a fictional trade-only wholesale supplier to local restaurants and offices.

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