XooCode(){

StadiumOrArena

StadiumOrArena is an unusual schema.org type: it inherits from BOTH CivicStructure AND SportsActivityLocation. That gives it the full CivicStructure vocabulary (openingHours, isAccessibleForFree) AND the full LocalBusiness/Organization vocabulary (currenciesAccepted, paymentAccepted, priceRange, sport, event, etc.).

It adds no properties of its own. Use it for sport-primary venues (ballparks, hockey arenas, soccer stadiums). For general-purpose arenas that host primarily non-sports events, MusicVenue or EventVenue may fit better.

Full example of schema.org/StadiumOrArena json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/StadiumOrArena
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "StadiumOrArena",
  "name": "The Thunderdome",
  "@id": "https://xoocode.com/thunderdome",
  "description": "Twelve-thousand seat indoor arena in Dunmore, PA, hosting concerts, hockey, indoor soccer, and community events.",
  "address": { "@type": "PostalAddress", "streetAddress": "188 Arena Dr", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0199",
  "geo": { "@type": "GeoCoordinates", "latitude": 41.4216, "longitude": -75.6188 },
  "maximumAttendeeCapacity": 12000,
  "openingHours": "Mo-Su 10:00-22:00",
  "sport": ["Ice hockey", "Indoor soccer"],
  "url": "https://xoocode.com/thunderdome",
  "photo": "https://xoocode.com/thunderdome/exterior.jpg"
}
</script>

Minimal valid version

The smallest markup that still produces a valid StadiumOrArena entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/StadiumOrArena (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "StadiumOrArena",
  "name": "The Thunderdome",
  "address": { "@type": "PostalAddress", "streetAddress": "188 Arena Dr", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

StadiumOrArena is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). StadiumOrArena becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common StadiumOrArena mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    Using StadiumOrArena for a concert-first venue

    Wrong
    StadiumOrArena for a venue that only occasionally hosts sport
    Right
    MusicVenue when concerts are the primary use; EventVenue for general-purpose venues; StadiumOrArena for sport-primary venues

    Event listings and ticket sites use the venue type as a genre signal. A concert-first venue tagged StadiumOrArena ends up in sport searches where it does not belong.

About the example data

The Thunderdome in Dunmore, PA, Xoo Code's flagship venue, a 12,000-seat arena hosting concerts, sports, and community events.

Comments

Loading comments...

Leave a comment