SportsOrganization
SportsOrganization is an Organization subtype for any sports entity: governing bodies (FIFA, IOC), associations (NCAA), federations, and individual teams. It adds one direct property: sport (Text or URL, like "Baseball" or a URL to a sport-classification reference).
Its only direct subtype is SportsTeam. Use bare SportsOrganization for governing bodies, leagues, and federations; use SportsTeam for individual competitive units.
Full example of schema.org/SportsOrganization json-ld markup
The markup is verified as valid with Rich Results Test from Google.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "SportsOrganization",
"name": "Dunmore Ice Hockey League",
"alternateName": "DIHL",
"description": "Amateur adult ice hockey governing body for Lackawanna County, Pennsylvania. Runs three tiers of league play at The Thunderdome.",
"sport": "Ice hockey",
"url": "https://xoocode.com/dihl",
"foundingDate": "2019-10-01",
"memberOf": { "@type": "SportsOrganization", "name": "USA Hockey", "url": "https://usahockey.com" },
"subOrganization": [
{ "@type": "SportsTeam", "name": "Dunmore Thunderhawks" },
{ "@type": "SportsTeam", "name": "Scranton Scrapers" }
],
"address": { "@type": "PostalAddress", "addressLocality": "Dunmore", "addressRegion": "PA", "addressCountry": "US" }
}
</script>Minimal valid version
The smallest markup that still produces a valid SportsOrganization entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "SportsOrganization",
"name": "Dunmore Ice Hockey League",
"sport": "Ice hockey"
}
</script>Google rich results this unlocks
Markup matching this example makes your page eligible for the following Google Search rich results. The primary target drives the required / recommended property classification in the advanced code block above.
- Google docsOrganization knowledge panel (when applicable)
Common SportsOrganization mistakes
Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.
- 01
Using SportsOrganization for a single team
WrongSportsOrganization for a competitive teamRightSportsTeam (the specific subtype) for teamsSportsTeam carries coach, athlete, memberOf, homeTeam/awayTeam relationships that SportsOrganization lacks. Reserve SportsOrganization for leagues, federations, and governing bodies.
- 02
sport as a free-form description
Wrong"sport": "A fast-paced game played on ice with sticks and a puck"Right"sport": "Ice hockey" (the concise noun)sport is the canonical sport name. Consumers filter and aggregate by name; a description blurb defeats that.
Schema properties in this example
About the example data
The fictional "Dunmore Ice Hockey League", the amateur adult hockey governing body for Lackawanna County, which runs leagues at The Thunderdome.
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