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SportingGoodsStore

SportingGoodsStore is a direct Store subtype for multi-sport retailers. For sport-specific specialists, prefer the narrower subtype when available (BikeStore for cycle shops).

Full example of schema.org/SportingGoodsStore json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/SportingGoodsStore
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "SportingGoodsStore",
  "name": "Lackawanna Sports",
  "address": { "@type": "PostalAddress", "streetAddress": "240 Scranton Rd", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0541",
  "openingHours": "Mo-Sa 09:00-21:00, Su 10:00-19:00",
  "priceRange": "$$",
  "url": "https://xoocode.com/shops/lackawanna-sports"
}
</script>

Minimal valid version

The smallest markup that still produces a valid SportingGoodsStore entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/SportingGoodsStore (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "SportingGoodsStore",
  "name": "Lackawanna Sports",
  "address": { "@type": "PostalAddress", "streetAddress": "240 Scranton Rd", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

SportingGoodsStore is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). SportingGoodsStore becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common SportingGoodsStore mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    Using SportingGoodsStore for a cycle-only shop

    Wrong
    SportingGoodsStore on a bike-specific retailer
    Right
    BikeStore for cycle shops; SportingGoodsStore for broader multi-sport retail

    Specific subtypes rank better on narrow queries.

Schema properties in this example

SportingGoodsStoreStoreLocalBusinessnameaddressPostalAddressstreetAddressaddressLocalityaddressRegionpostalCodeaddressCountrytelephoneopeningHourspriceRangeurlBikeStore

About the example data

"Lackawanna Sports", a fictional multi-sport retailer.

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