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PawnShop

PawnShop is a direct Store subtype for pawnbrokers, resale shops that offer pawn services, and second-hand dealers with collateral loans. It adds no properties of its own.

Most pawn shops are also regulated under state lending laws; consider populating hasCertification with any required licences.

Full example of schema.org/PawnShop json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/PawnShop
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "PawnShop",
  "name": "Dunmore Pawn",
  "address": { "@type": "PostalAddress", "streetAddress": "212 Scranton Rd", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0511",
  "openingHours": "Mo-Sa 10:00-19:00",
  "priceRange": "$$",
  "url": "https://xoocode.com/shops/dunmore-pawn"
}
</script>

Minimal valid version

The smallest markup that still produces a valid PawnShop entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/PawnShop (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "PawnShop",
  "name": "Dunmore Pawn",
  "address": { "@type": "PostalAddress", "streetAddress": "212 Scranton Rd", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

PawnShop is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). PawnShop becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common PawnShop mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    Confusing PawnShop with second-hand retail

    Wrong
    PawnShop for a thrift shop or second-hand retail that does not offer pawn services
    Right
    Store (or specific subtype) for resale retail without pawn services

    The defining feature of PawnShop is collateral lending. Pure resale shops should not claim the type.

Schema properties in this example

PawnShopStoreLocalBusinessnameaddressPostalAddressstreetAddressaddressLocalityaddressRegionpostalCodeaddressCountrytelephoneopeningHourspriceRangeurlhasCertification

About the example data

"Dunmore Pawn", a fictional licensed pawn shop.

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