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OutletStore

OutletStore is a direct Store subtype for outlet and discount retailers: brand outlets, factory outlets, overstock dealers, end-of-season clearance shops. It adds no properties of its own.

Full example of schema.org/OutletStore json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/OutletStore
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "OutletStore",
  "name": "Lackawanna Outlet",
  "address": { "@type": "PostalAddress", "streetAddress": "1 Outlet Dr", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0501",
  "openingHours": "Mo-Sa 09:00-21:00, Su 10:00-19:00",
  "priceRange": "$",
  "url": "https://xoocode.com/shops/lackawanna-outlet"
}
</script>

Minimal valid version

The smallest markup that still produces a valid OutletStore entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/OutletStore (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "OutletStore",
  "name": "Lackawanna Outlet",
  "address": { "@type": "PostalAddress", "streetAddress": "1 Outlet Dr", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

OutletStore is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). OutletStore becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common OutletStore mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    Using OutletStore for regular retail

    Wrong
    OutletStore on a full-price retailer
    Right
    Specific Store subtype (ClothingStore, DepartmentStore) at full-price; OutletStore only for genuine outlet/clearance businesses

    OutletStore signals price-point expectations. Misusing it disappoints searchers expecting outlet pricing.

Schema properties in this example

OutletStoreStoreLocalBusinessnameaddressPostalAddressstreetAddressaddressLocalityaddressRegionpostalCodeaddressCountrytelephoneopeningHourspriceRangeurl

About the example data

"Lackawanna Outlet", a fictional outlet mall anchor store.

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