XooCode(){

MovieTheater

MovieTheater is a CivicStructure subtype (also dual-inheriting from EntertainmentBusiness via LocalBusiness) for cinemas. It adds one direct property: screenCount (Number).

Screenings at a MovieTheater are ScreeningEvent entries, linked via ScreeningEvent.location.

Full example of schema.org/MovieTheater json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/MovieTheater
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "MovieTheater",
  "name": "Xoo Code Cinema Dunmore",
  "description": "Six-screen arthouse cinema showing independent, international, and repertory films.",
  "address": { "@type": "PostalAddress", "streetAddress": "92 Scranton Rd", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0244",
  "geo": { "@type": "GeoCoordinates", "latitude": 41.4247, "longitude": -75.6298 },
  "screenCount": 6,
  "openingHours": "Mo-Su 12:00-00:00",
  "url": "https://xoocode.com/cinema/dunmore",
  "priceRange": "$$"
}
</script>

Minimal valid version

The smallest markup that still produces a valid MovieTheater entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/MovieTheater (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "MovieTheater",
  "name": "Xoo Code Cinema Dunmore",
  "screenCount": 6,
  "address": { "@type": "PostalAddress", "streetAddress": "92 Scranton Rd", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

MovieTheater is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). MovieTheater becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common MovieTheater mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    screenCount as a string

    Wrong
    "screenCount": "6 screens"
    Right
    "screenCount": 6 (integer)

    screenCount is a Number. Text blurs the count and breaks filter UIs that want to rank cinemas by screen count.

Schema properties in this example

MovieTheaterCivicStructureEntertainmentBusinessLocalBusinessPlacenamedescriptionaddressPostalAddressstreetAddressaddressLocalityaddressRegionpostalCodeaddressCountrytelephonegeoGeoCoordinateslatitudelongitudescreenCountopeningHoursurlpriceRangeScreeningEventlocation

About the example data

The "Xoo Code Cinema Dunmore", a 6-screen arthouse cinema operated by Xoo Code Media.

Comments

Loading comments...

Leave a comment