MovieRentalStore

MovieRentalStore is a direct Store subtype for video rental shops. It adds no properties of its own. The type is rarely used in the streaming era but remains relevant for boutique video stores, specialty VHS/laserdisc shops, and DVD-kiosk operators.

Full example of schema.org/MovieRentalStore json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/MovieRentalStore

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "MovieRentalStore",
  "name": "Scranton Video Vault",
  "address": { "@type": "PostalAddress", "streetAddress": "303 Wyoming Ave", "addressLocality": "Scranton", "addressRegion": "PA", "postalCode": "18503", "addressCountry": "US" },
  "telephone": "+1-570-555-0471",
  "openingHours": "We-Sa 14:00-22:00, Su 12:00-18:00",
  "priceRange": "$",
  "url": "https://xoocode.com/shops/scranton-video-vault"
}
</script>

Minimal valid version

The smallest markup that still produces a valid MovieRentalStore entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/MovieRentalStore (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "MovieRentalStore",
  "name": "Scranton Video Vault",
  "address": { "@type": "PostalAddress", "streetAddress": "303 Wyoming Ave", "addressLocality": "Scranton", "addressRegion": "PA", "postalCode": "18503", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

MovieRentalStore is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). MovieRentalStore becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common MovieRentalStore mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

01
Using MovieRentalStore for a streaming service
Wrong
```
MovieRentalStore for an online streaming platform
```
Right
```
BroadcastService or SoftwareApplication for streaming services; MovieRentalStore only for brick-and-mortar rentals
```
The Store hierarchy is physical-retail-focused. Streaming services are intangible Services or software applications.

Schema properties in this example

MovieRentalStore Store LocalBusiness name address PostalAddress streetAddress addressLocality addressRegion postalCode addressCountry telephone openingHours priceRange url

About the example data

"Scranton Video Vault", a fictional revivalist VHS/DVD rental shop that doubles as a film archive.

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