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MobilePhoneStore

MobilePhoneStore is a direct Store subtype for mobile phone retailers: carrier branded stores, independent phone shops, repair-first shops with sales. For broader consumer electronics, use ElectronicsStore.

Full example of schema.org/MobilePhoneStore json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/MobilePhoneStore
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "MobilePhoneStore",
  "name": "Dunmore Mobile",
  "address": { "@type": "PostalAddress", "streetAddress": "75 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0461",
  "openingHours": "Mo-Sa 10:00-20:00",
  "priceRange": "$$$",
  "url": "https://xoocode.com/shops/dunmore-mobile"
}
</script>

Minimal valid version

The smallest markup that still produces a valid MobilePhoneStore entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/MobilePhoneStore (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "MobilePhoneStore",
  "name": "Dunmore Mobile",
  "address": { "@type": "PostalAddress", "streetAddress": "75 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

MobilePhoneStore is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). MobilePhoneStore becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common MobilePhoneStore mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    Using MobilePhoneStore for a broader electronics shop

    Wrong
    MobilePhoneStore on a shop that primarily sells TVs and audio
    Right
    ElectronicsStore for broad retailers; MobilePhoneStore only for phone-first businesses

    Specific subtype matches buyer intent more precisely.

Schema properties in this example

MobilePhoneStoreStoreLocalBusinessnameaddressPostalAddressstreetAddressaddressLocalityaddressRegionpostalCodeaddressCountrytelephoneopeningHourspriceRangeurlElectronicsStore

About the example data

"Dunmore Mobile", a fictional independent phone retailer and repair shop.

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