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LiquorStore

LiquorStore is a direct Store subtype for shops primarily selling alcoholic beverages: wine shops, beer stores, liquor stores, off-licenses. It adds no properties of its own; use inherited LocalBusiness/Store vocabulary (openingHours, paymentAccepted, priceRange, currenciesAccepted).

Many jurisdictions regulate liquor sales; consider populating hasCertification for licence information and openingHoursSpecification with special validFrom/validThrough for regulated Sunday or holiday hours.

Full example of schema.org/LiquorStore json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/LiquorStore
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LiquorStore",
  "name": "Dunmore Bottle Shop",
  "description": "Independent wine and craft-beer shop in downtown Dunmore, specialising in small-producer Pennsylvania wine and Northeast craft beer.",
  "address": { "@type": "PostalAddress", "streetAddress": "55 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0288",
  "geo": { "@type": "GeoCoordinates", "latitude": 41.4271, "longitude": -75.6315 },
  "openingHours": "Mo-Th 11:00-21:00, Fr-Sa 11:00-22:00, Su 12:00-18:00",
  "priceRange": "$$",
  "paymentAccepted": "Cash, Credit Card, Debit Card",
  "currenciesAccepted": "USD",
  "url": "https://xoocode.com/shops/dunmore-bottle"
}
</script>

Minimal valid version

The smallest markup that still produces a valid LiquorStore entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/LiquorStore (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LiquorStore",
  "name": "Dunmore Bottle Shop",
  "address": { "@type": "PostalAddress", "streetAddress": "55 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

LiquorStore is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). LiquorStore becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common LiquorStore mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    Mixing liquor sales into a GroceryStore entity

    Wrong
    GroceryStore for a shop whose main business is wine and spirits
    Right
    LiquorStore for alcohol-first shops; use GroceryStore only when groceries dominate

    Regulatory filters and age-gated search features use the primary Store subtype. Pick the one that matches the primary inventory.

Schema properties in this example

LiquorStoreStoreLocalBusinessOrganizationPlacenamedescriptionaddressPostalAddressstreetAddressaddressLocalityaddressRegionpostalCodeaddressCountrytelephonegeoGeoCoordinateslatitudelongitudeopeningHourspriceRangepaymentAcceptedcurrenciesAcceptedurlhasCertification

About the example data

"Dunmore Bottle Shop", a fictional locally-owned wine and craft-beer shop in downtown Dunmore.

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