JewelryStore

JewelryStore is a direct Store subtype for jewellery retailers: fine jewellery, costume jewellery, custom jewellers, watch retailers. It adds no properties of its own.

Full example of schema.org/JewelryStore json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/JewelryStore

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "JewelryStore",
  "name": "Riverfront Jewelers",
  "address": { "@type": "PostalAddress", "streetAddress": "14 Riverfront Pl, Suite G4", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0441",
  "openingHours": "Tu-Sa 10:00-18:00",
  "priceRange": "$$$$",
  "url": "https://xoocode.com/shops/riverfront-jewelers"
}
</script>

Minimal valid version

The smallest markup that still produces a valid JewelryStore entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/JewelryStore (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "JewelryStore",
  "name": "Riverfront Jewelers",
  "address": { "@type": "PostalAddress", "streetAddress": "14 Riverfront Pl", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

JewelryStore is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). JewelryStore becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common JewelryStore mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

01
Missing priceRange
Wrong
```
JewelryStore with no priceRange indicator
```
Right
```
Populate priceRange (especially for fine-jewellery retailers)
```
Price range is a key filter on local jewellery searches. Missing priceRange misses filtered-discovery traffic.

Schema properties in this example

JewelryStore Store LocalBusiness name address PostalAddress streetAddress addressLocality addressRegion postalCode addressCountry telephone openingHours priceRange url

About the example data

"Riverfront Jewelers", a fictional independent jeweler in Dunmore specialising in Pennsylvania-sourced anthracite jewellery.

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