ItemPage

ItemPage is a direct WebPage subtype for pages whose primary content is a single item: a product detail page, an article page, a person's profile. It has no unique properties; set mainEntity to the item the page is about (Product, Article, Person).

The typed classification helps search engines and AI assistants distinguish item pages from listing pages, landing pages, and transactional pages.

Full example of schema.org/ItemPage json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/ItemPage

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ItemPage",
  "@id": "https://xoocode.com/shop/xootee-classic#page",
  "name": "XooTee Classic",
  "url": "https://xoocode.com/shop/xootee-classic",
  "mainEntity": {
    "@type": "Product",
    "name": "XooTee Classic",
    "sku": "XOO-TEE-CLASSIC",
    "offers": { "@type": "Offer", "price": "22.00", "priceCurrency": "USD", "availability": "https://schema.org/InStock" }
  }
}
</script>

Minimal valid version

The smallest markup that still produces a valid ItemPage entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/ItemPage (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ItemPage",
  "name": "XooTee Classic",
  "mainEntity": { "@type": "Product", "name": "XooTee Classic" }
}
</script>

Google rich results this unlocks

ItemPage is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). ItemPage becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common ItemPage mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

01
CollectionPage on an item page
Wrong
```
CollectionPage on a single-product page
```
Right
```
ItemPage for single-item pages; CollectionPage for listings
```
CollectionPage implies a list; ItemPage implies focus on one entity.

Schema properties in this example

ItemPage WebPage name url mainEntity Product sku offers Offer price priceCurrency availability

About the example data

The XooTee Classic product detail page.

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