Schema: Product
Schema: Product Example Markup
The following are examples of markup written in json+ld that include the correct usage for Schema: Product.
In-depth Product JSON-LD example wired into the Xoo universe via XooTee, a premium t-shirt sold by Xoo Code Inc. at the Dunmore store. Covers Offer, AggregateRating, Review, and @id reuse in one example.
BlogPosting JSON-LD example for a company blog post about the XooTee t-shirt launch. Covers the Blog container via isPartOf, comment and commentCount for reader discussion, interactionStatistic for engagement metrics, detailed author identity with worksFor cross-reference, and how BlogPosting differs from Article and NewsArticle.
TechArticle JSON-LD example for a developer tutorial on the XooStructured IDE. Covers proficiencyLevel, dependencies, timeRequired in ISO 8601, the CreativeWorkSeries container for documentation sets, and how TechArticle compares to HowTo for instructional content.
SaleEvent JSON-LD example for a seasonal XooTee clearance at the Dunmore store. Covers how to structure sale offers with itemOffered, the difference between SaleEvent offers and Product offers, in-store vs online sales via eventAttendanceMode, and when to use SaleEvent instead of BusinessEvent.
ProductGroup JSON-LD example for XooTee Classic in multiple sizes and colors. Covers hasVariant, variesBy, and productGroupID (the 3 properties unique to ProductGroup), plus the variant linking pattern with Product entities.
ProductCollection JSON-LD example for a Xoo gift bundle. ProductCollection adds one property (includesObject) to describe a set of products sold together as a single offer.
BuyAction JSON-LD example for purchasing a XooTee. BuyAction adds one property (seller) on top of TradeAction's price properties. Used in potentialAction on Product to indicate a purchase option.
OrderAction JSON-LD example for ordering a product for delivery. OrderAction adds one property (deliveryMethod) on top of TradeAction's price properties.
AggregateOffer JSON-LD example for XooTee Classic sold by multiple retailers. Covers highPrice, lowPrice, and offerCount (the 3 properties unique to AggregateOffer), plus when to use AggregateOffer vs multiple Offer objects.
Order JSON-LD example for a XooTee purchase confirmation. Covers the 20 properties unique to Order including orderStatus enum, acceptedOffer, orderedItem, orderDelivery, paymentMethod, discount, and customer.
Action JSON-LD example for the parent type behind all schema.org activity verbs. Covers the 7 Action properties (agent, object, participant, startTime, endTime, location, result), the Action state values (PotentialActionStatus, ActiveActionStatus, CompletedActionStatus, FailedActionStatus), and how Action subtypes attach to entities as potentialAction or subjectOf.
AssessAction JSON-LD example for evaluating a product. AssessAction is the parent of ReviewAction, ChooseAction, and ReactAction for actions that evaluate or judge something.
TradeAction JSON-LD example for a purchase. TradeAction is the parent of BuyAction, SellAction, OrderAction, PayAction, DonateAction, RentAction, TipAction, PreOrderAction, and QuoteAction for commerce actions.
UpdateAction JSON-LD example for adding a product to a cart. UpdateAction is the parent of AddAction, DeleteAction, and ReplaceAction for actions that modify a collection or entity.
ParcelDelivery JSON-LD example for a shipping notification email. Covers the 11 ParcelDelivery properties (trackingNumber, trackingUrl, carrier, expectedArrivalFrom, expectedArrivalUntil, hasDeliveryMethod, itemShipped, deliveryAddress, originAddress, partOfOrder, deliveryStatus) and how Gmail uses this for package tracking.
StructuredValue JSON-LD example for the parent type behind GeoCoordinates, MonetaryAmount, QuantitativeValue, PropertyValue, ContactPoint, OpeningHoursSpecification, OfferShippingDetails, PostalAddress, and many more. Covers when structured objects beat free-text strings and how the StructuredValue family composes inside other types.
3DModel JSON-LD example for a 3D asset (GLB, GLTF, USDZ) used in AR, VR, gaming, or product viewers. MediaObject subtype adding the isResizable property.
Grant JSON-LD example for a non-monetary grant or award. Pending Intangible adding fundedItem, funder, and sponsor. Parent of MonetaryGrant.
UserReview JSON-LD stub for end-user reviews (consumers, purchasers, attendees). Direct Review subtype with no unique properties. Contrasts with CriticReview for professional reviews.
Demand JSON-LD example, the mirror-image of Offer for buyer-side (wanted-to-buy) signals. Direct Intangible, 30+ properties shared with Offer (availability, eligibleRegion, priceSpecification, itemOffered).
DeliveryChargeSpecification JSON-LD example for shipping-fee rules on Offers and OfferShippingDetails. PriceSpecification subtype adding appliesToDeliveryMethod and areaServed.
TypeAndQuantityNode JSON-LD example for bundle components and order line items: a reusable (product, quantity, business-function, unit) tuple. StructuredValue subtype from the GoodRelations vocabulary.
WarrantyPromise JSON-LD example for product warranty structured data. StructuredValue subtype with durationOfWarranty (QuantitativeValue) and warrantyScope (WarrantyScope enumeration).
EnergyConsumptionDetails JSON-LD example for EU / US energy-label structured data on appliances and vehicles. Intangible with hasEnergyEfficiencyCategory and min/max scale bounds.
Optician JSON-LD example for an eyeglass and contact-lens retailer. Direct MedicalBusiness subtype (a LocalBusiness specialty). No unique properties.
MedicalDevice JSON-LD example for an FDA-cleared medical device. Direct MedicalEntity subtype with 6 direct properties: adverseOutcome, contraindication, postOp, preOp, procedure, seriousAdverseOutcome.
ItemPage JSON-LD example for a page focused on a single item (product, article, person). Direct WebPage subtype with no unique properties.
OrderStatus JSON-LD reference. 8-value Enumeration for order / order-item lifecycle state. Used as Order.orderStatus and OrderItem.orderItemStatus.
DeliveryMethod JSON-LD reference. 8-value Enumeration (ParcelService, LockerDelivery, OnSitePickup + 5 DeliveryMode* values) plus named-carrier subclasses (DHL, FederalExpress, UPS). Used as appliesToDeliveryMethod / availableDeliveryMethod / hasDeliveryMethod.
WearableSizeSystemEnumeration JSON-LD reference. 14-value Enumeration for apparel sizing systems (US, UK, EU, JP + 10 others). Used as SizeSpecification.sizeSystem.
SizeSpecification JSON-LD example for apparel / footwear / accessory sizes. QualitativeValue subtype with sizeSystem, sizeGroup, suggestedAge, suggestedGender, suggestedMeasurement.
OfferForPurchase JSON-LD example for a sell-out offer (standard retail). Direct Offer subtype with no unique properties; businessFunction is implicitly Sell.
OfferShippingDetails JSON-LD example for Google's merchant listing shippingDetails rich result. Carries shippingRate, shippingDestination, deliveryTime, and the product's dimensions / weight for carrier-aware rate quotes.
OrderItem JSON-LD example for a line item inside an Order. Structured-value subtype carrying orderItemNumber, orderQuantity, orderedItem, orderItemStatus, and orderDelivery for per-line fulfillment tracking.
PeopleAudience JSON-LD example for targeting content or products at a demographic: age range, gender, body measurements, health conditions. Audience subtype carrying the required / suggested age + gender + measurement trio.
OwnershipInfo JSON-LD example for a historical ownership record of a Product or Service. StructuredValue subtype carrying acquiredFrom, ownedFrom, ownedThrough, typeOfGood — used on Person / Organization.owns to publish provenance (art, vehicles, IP).