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DepartmentStore

DepartmentStore is a direct Store subtype for large retailers selling across many categories: traditional department stores, mid-range general retailers, anchor mall tenants. It adds no properties of its own.

Full example of schema.org/DepartmentStore json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/DepartmentStore
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "DepartmentStore",
  "name": "Dunmore Mercantile",
  "address": { "@type": "PostalAddress", "streetAddress": "1 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0361",
  "openingHours": "Mo-Sa 09:00-21:00, Su 11:00-18:00",
  "priceRange": "$$",
  "url": "https://xoocode.com/shops/dunmore-mercantile"
}
</script>

Minimal valid version

The smallest markup that still produces a valid DepartmentStore entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/DepartmentStore (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "DepartmentStore",
  "name": "Dunmore Mercantile",
  "address": { "@type": "PostalAddress", "streetAddress": "1 Main St", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

DepartmentStore is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). DepartmentStore becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common DepartmentStore mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    Using DepartmentStore for a boutique

    Wrong
    DepartmentStore on a single-category boutique
    Right
    ClothingStore / HomeGoodsStore / specific subtype for single-category shops; DepartmentStore only for genuinely multi-category retailers

    DepartmentStore implies broad inventory. Single-category shops get better local-search placement with specific subtypes.

Schema properties in this example

DepartmentStoreStoreLocalBusinessnameaddressPostalAddressstreetAddressaddressLocalityaddressRegionpostalCodeaddressCountrytelephoneopeningHourspriceRangeurl

About the example data

"Dunmore Mercantile", a fictional mid-scale department store anchoring the Dunmore Main Street retail district.

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