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GeneralContractor

GeneralContractor is a direct HomeAndConstructionBusiness subtype for general building contractors managing multi-trade residential and commercial projects.

Full example of schema.org/GeneralContractor json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/GeneralContractor
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "GeneralContractor",
  "name": "Pocono Construction",
  "address": { "@type": "PostalAddress", "streetAddress": "650 Industrial Dr", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-1031",
  "openingHours": "Mo-Fr 07:00-18:00",
  "priceRange": "$$$$",
  "areaServed": { "@type": "AdministrativeArea", "name": "Lackawanna County, Pennsylvania" },
  "url": "https://xoocode.com/shops/pocono-construction"
}
</script>

Minimal valid version

The smallest markup that still produces a valid GeneralContractor entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/GeneralContractor (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "GeneralContractor",
  "name": "Pocono Construction",
  "address": { "@type": "PostalAddress", "streetAddress": "650 Industrial Dr", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

GeneralContractor is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). GeneralContractor becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common GeneralContractor mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    GeneralContractor for specialised trades

    Wrong
    GeneralContractor on a single-trade business (electrician, plumber)
    Right
    Specific trade subtype (Electrician, Plumber) for single-trade; GeneralContractor for multi-trade projects

    Specific subtype matches single-trade searches better.

About the example data

"Pocono Construction", a fictional general contractor.

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