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AutoRental

AutoRental is a direct AutomotiveBusiness subtype for car rental locations. Individual rental reservations go in RentalCarReservation.

Full example of schema.org/AutoRental json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/AutoRental
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "AutoRental",
  "name": "Dunmore Rental Cars",
  "address": { "@type": "PostalAddress", "streetAddress": "2250 Scranton Rd", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0841",
  "openingHours": "Mo-Su 07:00-22:00",
  "priceRange": "$$$",
  "url": "https://xoocode.com/shops/dunmore-rental-cars"
}
</script>

Minimal valid version

The smallest markup that still produces a valid AutoRental entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/AutoRental (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "AutoRental",
  "name": "Dunmore Rental Cars",
  "address": { "@type": "PostalAddress", "streetAddress": "2250 Scranton Rd", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

AutoRental is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). AutoRental becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common AutoRental mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    Rental reservations inside AutoRental

    Wrong
    Individual reservation details crammed into AutoRental
    Right
    RentalCarReservation as a separate entity per booking, linked via provider

    Reservations have their own status and dates; AutoRental is the agency, not the booking.

About the example data

"Dunmore Rental Cars", a fictional local rental agency.

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