AutoDealer

AutoDealer is a direct AutomotiveBusiness subtype for new-car dealerships, used-car dealerships, and certified-pre-owned sellers. For motorcycles, use MotorcycleDealer.

Full example of schema.org/AutoDealer json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/AutoDealer

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "AutoDealer",
  "name": "Dunmore Motors",
  "address": { "@type": "PostalAddress", "streetAddress": "2210 Scranton Rd", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-0811",
  "openingHours": "Mo-Fr 09:00-20:00, Sa 09:00-17:00",
  "priceRange": "$$$$",
  "brand": [{ "@type": "Brand", "name": "Honda" }, { "@type": "Brand", "name": "Toyota" }],
  "url": "https://xoocode.com/shops/dunmore-motors"
}
</script>

Minimal valid version

The smallest markup that still produces a valid AutoDealer entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/AutoDealer (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "AutoDealer",
  "name": "Dunmore Motors",
  "address": { "@type": "PostalAddress", "streetAddress": "2210 Scranton Rd", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

AutoDealer is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). AutoDealer becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common AutoDealer mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

01
AutoDealer without brand
Wrong
```
AutoDealer with no brand affiliation
```
Right
```
Populate brand with the franchise brand(s)
```
Dealer searches often filter by brand. Missing brand misses brand-specific local rankings.

Schema properties in this example

AutoDealer AutomotiveBusiness LocalBusiness name address PostalAddress streetAddress addressLocality addressRegion postalCode addressCountry telephone openingHours priceRange brand Brand url MotorcycleDealer

About the example data

"Dunmore Motors", a fictional multi-brand new-car dealership.

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