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ArtGallery

ArtGallery is a direct EntertainmentBusiness subtype for art galleries: commercial galleries selling work, non-profit galleries, artist-run spaces, exhibition venues. For institutional museums with permanent collections, use Museum.

Link current and upcoming exhibitions via event to ExhibitionEvent entries. Represented artworks can link via subjectOf to VisualArtwork entries.

Full example of schema.org/ArtGallery json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/ArtGallery
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ArtGallery",
  "name": "Lackawanna Contemporary",
  "description": "Contemporary art gallery representing eight Pennsylvania-based artists, with rotating solo and group exhibitions.",
  "address": { "@type": "PostalAddress", "streetAddress": "14 Riverfront Pl, Suite G5", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-1511",
  "geo": { "@type": "GeoCoordinates", "latitude": 41.4268, "longitude": -75.6319 },
  "openingHours": "We-Sa 11:00-18:00, Su 12:00-17:00",
  "isAccessibleForFree": true,
  "url": "https://xoocode.com/entertainment/lackawanna-contemporary"
}
</script>

Minimal valid version

The smallest markup that still produces a valid ArtGallery entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/ArtGallery (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ArtGallery",
  "name": "Lackawanna Contemporary",
  "address": { "@type": "PostalAddress", "streetAddress": "14 Riverfront Pl", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

ArtGallery is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). ArtGallery becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common ArtGallery mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    ArtGallery vs Museum

    Wrong
    ArtGallery for an institution with a permanent collection
    Right
    Museum for institutional/permanent collections; ArtGallery for commercial/rotating-exhibition spaces

    Museums hold collections for public benefit; galleries typically rotate exhibitions and often sell work. The distinction matters for cultural indexers.

Schema properties in this example

ArtGalleryEntertainmentBusinessLocalBusinessPlacenamedescriptionaddressPostalAddressstreetAddressaddressLocalityaddressRegionpostalCodeaddressCountrytelephonegeoGeoCoordinateslatitudelongitudeopeningHoursisAccessibleForFreeurlMuseumeventExhibitionEventsubjectOfVisualArtwork

About the example data

"Lackawanna Contemporary", a fictional contemporary art gallery in Dunmore's Riverfront district.

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