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AmusementPark

AmusementPark is a direct EntertainmentBusiness subtype for theme parks, amusement parks, water parks, and ride-based attractions. It adds no properties of its own.

For major theme parks, consider dual-typing with TouristAttraction to carry tourism-specific properties (availableLanguage, touristType). Populate maximumAttendeeCapacity for daily capacity and list attractions as individual Place entries via containsPlace.

Full example of schema.org/AmusementPark json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/AmusementPark
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "AmusementPark",
  "name": "Pocono Plateau Amusement Park",
  "description": "Family amusement park with 42 rides, 6 themed zones, and a seasonal water park.",
  "address": { "@type": "PostalAddress", "streetAddress": "8800 Pocono Highway", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" },
  "telephone": "+1-570-555-1501",
  "geo": { "@type": "GeoCoordinates", "latitude": 41.4820, "longitude": -75.5401 },
  "openingHours": "Mo-Su 10:00-22:00",
  "priceRange": "$$$",
  "maximumAttendeeCapacity": 18000,
  "url": "https://xoocode.com/entertainment/pocono-plateau"
}
</script>

Minimal valid version

The smallest markup that still produces a valid AmusementPark entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/AmusementPark (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "AmusementPark",
  "name": "Pocono Plateau Amusement Park",
  "address": { "@type": "PostalAddress", "streetAddress": "8800 Pocono Highway", "addressLocality": "Dunmore", "addressRegion": "PA", "postalCode": "18512", "addressCountry": "US" }
}
</script>

Google rich results this unlocks

AmusementPark is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). AmusementPark becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common AmusementPark mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    AmusementPark for a playground

    Wrong
    AmusementPark on a free public playground
    Right
    Playground (CivicStructure) for free public play areas; AmusementPark for paid ride-based parks

    AmusementPark implies paid admission with rides; Playground is free public recreational space.

Schema properties in this example

AmusementParkEntertainmentBusinessLocalBusinessOrganizationPlacenamedescriptionaddressPostalAddressstreetAddressaddressLocalityaddressRegionpostalCodeaddressCountrytelephonegeoGeoCoordinateslatitudelongitudeopeningHourspriceRangemaximumAttendeeCapacityurlTouristAttractioncontainsPlace

About the example data

"Pocono Plateau Amusement Park", a fictional family theme park near Dunmore.

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