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Poster

Poster is a pending CreativeWork subtype for printed or digital posters: concert posters, film posters, promotional posters, recruitment posters, political posters. It adds no properties of its own.

For physical art-print posters, dual-type with VisualArtwork to carry artEdition, artMedium, and height/width. For digital-only promotional posters, plain Poster suffices.

Full example of schema.org/Poster json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/Poster
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": ["Poster", "VisualArtwork"],
  "name": "Jane Xoo at The Thunderdome - August 2026 concert poster",
  "description": "Limited-edition silkscreen concert poster, 18x24 inches, four-colour, numbered edition of 250.",
  "dateCreated": "2026-07-01",
  "artist": { "@type": "Person", "name": "Lena Vasquez" },
  "artMedium": "Four-colour silkscreen",
  "artEdition": "250",
  "width": { "@type": "QuantitativeValue", "value": 18, "unitCode": "INH" },
  "height": { "@type": "QuantitativeValue", "value": 24, "unitCode": "INH" },
  "image": "https://xoocode.com/posters/jx-thunderdome-2026-08.jpg"
}
</script>

Minimal valid version

The smallest markup that still produces a valid Poster entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/Poster (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Poster",
  "name": "Jane Xoo at The Thunderdome poster",
  "artist": { "@type": "Person", "name": "Lena Vasquez" }
}
</script>

Google rich results this unlocks

Poster is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). Poster becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common Poster mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    Using ImageObject instead of Poster for a physical poster

    Wrong
    ImageObject for a printed concert or film poster
    Right
    Poster (optionally dual-typed with VisualArtwork)

    ImageObject implies a digital image asset. For a physical printed artefact with an art-world provenance, Poster plus VisualArtwork preserves artist, edition, and dimensions.

Schema properties in this example

PosterVisualArtworkCreativeWorknamedescriptiondateCreatedartistPersonartMediumartEditionwidthheightQuantitativeValuevalueunitCodeimage

About the example data

The limited-edition silkscreen concert poster for a Jane Xoo show at The Thunderdome, August 2026.

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