EndorsementRating

EndorsementRating is a direct Rating subtype for formal endorsements rather than subjective grades: political endorsements, institutional approvals, professional recommendations. The ratingValue is typically "endorses" / "approves" / 1 / 0 rather than a 5-star score.

Full example of schema.org/EndorsementRating json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/EndorsementRating

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "EndorsementRating",
  "ratingValue": "Endorses",
  "author": { "@type": "Organization", "name": "OpenSchema Project" },
  "reviewAspect": "Schema.org specification compliance",
  "ratingExplanation": "XooStructured 4.2 validates against the full schema.org pending vocabulary and is the OpenSchema Project's reference implementation."
}
</script>

Minimal valid version

The smallest markup that still produces a valid EndorsementRating entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/EndorsementRating (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "EndorsementRating",
  "ratingValue": "Endorses",
  "author": { "@type": "Organization", "name": "OpenSchema Project" }
}
</script>

Google rich results this unlocks

EndorsementRating is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). EndorsementRating becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common EndorsementRating mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.