EducationalAudience

EducationalAudience is an Audience subtype with one direct property: educationalRole (Text — "student", "teacher", "administrator", "parent"). Used on Course / LearningResource / ScholarlyArticle.audience.

Full example of schema.org/EducationalAudience json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/EducationalAudience

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "EducationalAudience",
  "educationalRole": "student"
}
</script>

Minimal valid version

The smallest markup that still produces a valid EducationalAudience entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/EducationalAudience (minimal)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "EducationalAudience",
  "educationalRole": "teacher"
}
</script>

Google rich results this unlocks

EducationalAudience is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). EducationalAudience becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common EducationalAudience mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

01
educationalRole as a sentence
Wrong
```
"educationalRole": "Teachers of secondary-school students"
```
Right
```
"educationalRole": "teacher"
```
The field is the role label; prose belongs in audienceType or description.

Schema properties in this example

EducationalAudience Audience Intangible educationalRole

Also mentioned in 1 other example

EducationalAudience also appears in Course. See the full EducationalAudience schema page for every reference.

About the example data

Audience tag on the XooStructured Schema Fundamentals course — "student".

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