XooCode(){

BusStop

BusStop is a direct CivicStructure subtype for a single bus stop on a route: a roadside sign, a shelter, a curbside pickup point. For full terminals, use BusStation.

Full example of schema.org/BusStop json-ld markup

The markup is verified as valid with Rich Results Test from Google.

schema.org/BusStop
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BusStop",
  "name": "Main St & Riverfront Pl (Stop #17)",
  "address": { "@type": "PostalAddress", "addressLocality": "Dunmore", "addressRegion": "PA", "addressCountry": "US" },
  "geo": { "@type": "GeoCoordinates", "latitude": 41.4269, "longitude": -75.6316 },
  "branchCode": "DM-17",
  "url": "https://xoocode.com/transit/shuttle/stop-17"
}
</script>

Minimal valid version

The smallest markup that still produces a valid BusStop entity. Use it as the floor. Reach for the advanced example above when you want search engines and AI agents to understand more about your content.

schema.org/BusStop (minimal)
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BusStop",
  "name": "Main St & Riverfront Pl",
  "geo": { "@type": "GeoCoordinates", "latitude": 41.4269, "longitude": -75.6316 }
}
</script>

Google rich results this unlocks

BusStop is a structural type. It does not produce a rich result on its own.

Its value comes from combining it with a primary type whose markup earns a rich result (Article, Product, Event, and so on). BusStop becomes the trunk that the primary type branches off viamainEntityorbreadcrumb. Include it on every page as the backbone of your markup.

Common BusStop mistakes

Mistakes that pass validation but silently fail to earn rich results or mislead consumers walking the graph. Avoid these and your markup will be ahead of most sites in the wild.

  1. 01

    BusStop without geo coordinates

    Wrong
    BusStop as a bare entity
    Right
    Always populate geo so transit apps and maps can place the stop

    A bus stop without precise coordinates cannot be routed to by transit planners. geo is essential.

About the example data

Stop #17 on the Dunmore-Scranton community shuttle, at the corner of Main St and Riverfront Pl.

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